Why I Aim for the Top 1% on LinkedIn (And Maybe You Should Too)

Hello There.?

So listen. . .?

I don’t know if we know each other well enough.?

But all the same:? can I ask a highly sensitive, highly personal question?

Listen, if this question makes you anxious, I totally get that.?

If you don't feel like answering, I get that too.

But when it comes to business, and how you use LinkedIn to build your business, some might argue (such as, obviously, me!) it's the MOST important question to ask.? And for each of us, it’s the MOST important question to answer.

When it comes to where and how you spend your time on LinkedIn, are you showing up in the “Right Rooms?”

Think of this. . .

When it comes to connections and followers,?

When it comes to any pods or groups,?

When it comes to your overall LinkedIn strategy, ,

Are you spending your time talking to people with these 3 qualities?

1. ATP = The Ability to Pay (for the premium version of your offer)

2. ETP = The Eagerness to Pay (sophisticated enough to expect to pay WELL for good help)

3. MPQ = Mind Blown Quotient (As in, YOUR mind is blown away by how brilliant and amazing these folks are. As in, you can hardly believe you get to work with them)

It took us a while, but once we came to understand the value of choosing our clients based on these qualities - as much as possible - our LinkedIn strategy changed dramatically, as did our business results: revenue, profit, scalability.

In fact, as we built our? business offer around these 3 standards, everything changed.?

We got to the bursting bank accounts (and tears of gratitude and wonder!)? a lot more quickly.

Is this "quality over quantity" the right strategy for everybody?

No. But it's the right strategy if you need to earn good money at the same time you're building your international thought leader prowess and fame.

The truth is this:? a slow poison has seeped into our consciousness for the past 20 years.

A former truth is turning into a dangerous lie as more and more thought leaders enter the fray.

In the “new normal” of digital business in the post-pandemic era, it’s so, so easy to focus on quantity rather than quality.??

We’ve been slowly conditioned to believe that numbers are all that matters:??

Numbers of likes, number of connections or followers, number of comments, number of guests.

We get our dopamine hits from these things, but so often, for many a small business owner, they are “vanity metrics.”?

The only number that really matters - in business - is your revenue. Otherwise what you are doing can turn into an expensive hobby. I'm not saying that how much money you earn is the only measure of success. I"m saying to ask the following questions:

"Do our numbers of connections, views, or subscribers actually translate to NUMBER of DOLLARS in revenue when it comes to high end, high value offers?"

"How do these numbers equate to NUMBER Of HiGHLY SATISFIED, HIGH VALUE CLIENTS?"

Time and time again, as a thought leader who’s part of a small business partnership, I have found that it’s often FAR more valuable to be - for example - a guest speaker for a small mastermind of 5 people (the RIGHT five people) than a guest on a podcast with an audience of 50,000 people.??

In my case, guest speaking at the mastermind of 5 people yielded 2 high value clients, each worth $25K for the first engagement. Both are now with us for a second year at a higher rate.

The podcast, by contrast, yielded 50 meetings with people who are wonderful human beings, but who are lacking, for now, in the ATP and the ETP.

Because I don't have an offer aimed and intended for these people at this time, getting their attention is a way to build my brand overall, but not necessarily my current revenue goals with our actual target clients. ?

“What do you mean by ‘a room?’" a client asked me today.

As the world opens up again, a “room” can be “IRL” (In Real Life), or it can be digital, like a Zoom room.?

On LinkedIn, a “room” can be your personal profile, someone else's personal or business profile. It could be your content; it could be my content; it could be any expert’s group or tribe (or newsletter!) where you are visible and engaged on a regular basis.?

When we’re doing it right, the “rooms” from LinkedIn lead to other kinds of rooms. A? “room” could be a podcast, a mastermind, a webinar, a company meeting, an organization’s meeting, a party, a class, a Clubhouse room, a Facebook Group, a networking association.

?It could be a room you join, or a room you visit.?

Focus your time on getting introductions and invitations to The Right Rooms - those that contain people who demonstrate ample evidence of ATP, ETP, and who make you feel that delicious MBQ.??Mmmmm! So tasty.

To "focus" means to design your profile, content, and outreach for intelligent, ambitious, highly successful people.?

Focus on this - and THEN do all of your connecting, posting, training.

And then?? The fun part starts.

When you’re picky - even pickier - about who you serve, your dollars go up, and your aggravation goes down.??

And everyone - including your clients - is much, much happier.?

If you are excited to get picky - or even pickier - and you’re seeking to use LinkedIn to attract high fee, high end clients (who will also be picky, because they can afford to be!) perhaps you’d like to get on Zoom and do a LinkedIn Profile Audit with me.??

I will show you some easy things you can do to attract the most lucrative and enjoyable clients - as well as to deter those who are no longer a fit for you.?

If this sounds appealing, message me on LinkedIn and I’ll share some details.

Thank you for your service to the planet

Ellen and Mark