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How can copywriters ensure accurate translations with a translation team?

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As a copywriter, you know how important it is to craft engaging and persuasive content that resonates with your target audience. But what if you need to reach a global market and translate your copy into different languages? How can you ensure that your message stays consistent and effective across cultures and contexts? In this article, we will share some tips on how to collaborate with a translation team and avoid common pitfalls that can ruin your copy.

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Raimonda Kriau?iūnait?

Creative Copywriter ?? | Content Strategy | Communication | Freelance | Part-time @Linkedist
Mila Antonic-Cirovic

USEMB, Belgrade

1 Choose a reliable translation partner

The first step to ensuring accurate translations is to choose a professional and trustworthy translation partner. You want to work with a team that has experience in your industry, understands your brand voice and tone, and follows quality standards and best practices. Avoid using automated tools or cheap freelancers that can compromise the quality and accuracy of your translations. Do some research and ask for references, samples, and feedback before hiring a translation team.

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Mila Antonic-Cirovic

USEMB, Belgrade
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Actually, it is easier said than done. The best translator team may be the one with the longest standing reputation, but then you potentialy get into a problem of getting obsolete or too generic translation. The best translator team is the one that is most versed in the subject matter. It is often that a mechanical engieer can be much better than a regular translator because he understands the subject matter. The same applies to legal experts, etc.

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2 Provide clear and detailed briefs

The second step is to provide clear and detailed briefs to your translation team. You want to communicate your goals, expectations, and requirements for each project. Include information such as the target audience, the purpose, the tone, the style, the format, the keywords, the call to action, and any other relevant details. Also, provide any reference materials, glossaries, style guides, or brand guidelines that can help the translators understand your copy and maintain consistency.

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Mila Antonic-Cirovic

USEMB, Belgrade
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We are back to the subject matter experts. No guidance or a glossary can replace the person who simply knows what it is about. If your topic is general enough or understood by general public, a good translator does not need much intro.

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3 Review and edit the translations

The third step is to review and edit the translations before publishing them. You want to check for any errors, inconsistencies, or inaccuracies that can affect the meaning and impact of your copy. You can use tools such as Grammarly or Hemingway to spot grammar, spelling, or readability issues. You can also ask for feedback from native speakers or experts in your target market to ensure that your copy is culturally appropriate and relevant. If you find any problems, communicate them to your translation team and ask for revisions.

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Mila Antonic-Cirovic

USEMB, Belgrade
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Nope. That is improvisation. For a quality translation you need a quality translator and a quality editor, and no application can replace this final touch, simply because a human editor knows the audience, and a machine does not. Not having a profesional human editor is a shortcut that will impact the quality of your product.

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4 Test and optimize the translations

The fourth step is to test and optimize the translations after publishing them. You want to measure the performance and effectiveness of your copy in different languages and markets. You can use tools such as Google Analytics or HubSpot to track metrics such as traffic, conversions, engagement, and retention. You can also use tools such as A/B testing or heatmaps to compare different versions of your copy and see what works best. Based on the results, you can make adjustments and improvements to your copy and translations.

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5 Build a long-term relationship

The fifth step is to build a long-term relationship with your translation team. You want to establish trust, respect, and communication with your translators. You can do this by giving them feedback, recognition, and incentives. You can also involve them in your content strategy, planning, and creation processes. By doing this, you can foster a collaborative and productive partnership that can benefit your copywriting and translation projects.

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6 Learn from the experience

The sixth step is to learn from the experience of working with a translation team. You want to reflect on what went well and what can be improved. You can also ask for feedback from your translation team, your clients, and your audience. By doing this, you can gain insights and knowledge that can help you improve your copywriting and translation skills. You can also identify new opportunities and challenges that can inspire you to create better content for a global audience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Raimonda Kriau?iūnait?

Creative Copywriter ?? | Content Strategy | Communication | Freelance | Part-time @Linkedist
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Take on a course on translation. As a Copywriter with an academic background in translation and interpretation, I highly recommend signing up for a translation course to understand the basics and get into the mindset of a translator. Trust me, this will help you more than you think.

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Atanu Das

Marketing Consultant | Fractional CMO | Organic Growth Consultant | Empowering 150+ Clients Worldwide | Remote Web Developer
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Here are my picks: 1. Double-check clarity, not just commas! 2. Share your target audience, the campaign's tone, and the desired emotional impact. Don't just send words; send the story behind them. 3. Provide clear and specific feedback, not just red pen marks. Explain why something feels off, suggest alternatives, and celebrate what works. 4. Create a living glossary of key terms, brand language, and industry jargon. Always remember that different perspectives enrich the translation process. Consider involving native speakers of your target language in the review stage for an extra layer of authenticity.

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How can copywriters ensure accurate translations with a translation team?

1

2

3

4

5

6

7

1 Choose a reliable translation partner

2 Provide clear and detailed briefs

3 Review and edit the translations

4 Test and optimize the translations

5 Build a long-term relationship

6 Learn from the experience

7 Here’s what else to consider

Copywriting

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How can copywriters ensure accurate translations with a translation team?

1

2

3

4

5

6

7

1 Choose a reliable translation partner

2 Provide clear and detailed briefs

3 Review and edit the translations

4 Test and optimize the translations

5 Build a long-term relationship

6 Learn from the experience

7 Here’s what else to consider

Copywriting

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