How can consumer goods professionals collaborate with conservation organizations and stakeholders?

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Consumer goods are products that people buy and use every day, such as food, clothing, cosmetics, and household items. But how do these products affect the environment and the biodiversity of the planet? And how can consumer goods professionals collaborate with conservation organizations and stakeholders to reduce their negative impacts and promote sustainability? In this article, we will explore some of the ways that consumer goods professionals can engage with conservation issues and initiatives, and how they can benefit from doing so.

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Marc R?ger

Strategy and Marketing

1 The challenges of consumer goods production

Consumer goods production involves many processes and resources, such as agriculture, manufacturing, packaging, transportation, and waste management. Each of these processes can have significant environmental and social consequences, such as greenhouse gas emissions, water pollution, deforestation, habitat loss, soil erosion, biodiversity decline, human rights violations, and health risks. Consumer goods professionals need to be aware of these challenges and their implications for their businesses and customers, as well as for the planet and its inhabitants.

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Marc R?ger

Strategy and Marketing
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It is important to consider these efforts as a differentiator vs their distinctiveness. While the industry is gradually moving towards sustainable operations (net zero, conservation, etc.). There will be a point in the future when it will be the standard and no longer enough to differentiate against competitors. This will happen for some products sooner (coffee, cacao) than others (fruits and vegetables). Hence, I always advise conservation and sustainability on a tactical level instead of getting carried away and letting it become the strategic north star.

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Krishna Karthik K

Strategy & Operations @ Fusinox
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I believe that people in consumer products can work with stakeholders and conservation organizations to create alliances that balance corporate objectives with environmental sustainability. Together, they may create and carry out programs that reduce waste, use eco-friendly packaging, and source sustainably to lessen their influence on the environment. These partnerships can be strengthened by having frank conversations, pooling resources, and taking part in conservation initiatives. Furthermore, open communication and frequent updates on developments contribute to the development of confidence and guarantee advantages for the company and conservation initiatives.

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David de la Calle Armesto

Te ayudo a conseguir tus metas empresariales, desarrollando tu negocio de manera eficiente. Dirección General CdV en Pascual y en Bodegas Matarromera. Experto en: Asesoramiento Estrategico y Desarrollo de Negocio. M&A
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A la hora de dise?ar un nuevo producto, ya introducimos la variable de la sostenibilidad en el mismo, al igual que antes podiamos introducir la capacidad de suministro de materias primas, transformación, etc. De manera que no dise?es algo, para despues transformarlo a que sea mas sostenible. Respecto al portfolio de productos que ya tengas en el mercado, me gusta meterlos todos en nuestro comite de Desperdicios, es decir: Que no está aportando valor a ese producto. ?Un gramaje excesivo en su envase? ?Un nivel de tinta superior al necesario en su packaging? y asi con todos los elementos que lo conforman. #Aportandovalor #Desarrollandonegocios #Lamanoderechaylaizquierda

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2 The benefits of conservation collaboration

Collaborating with conservation organizations and stakeholders can offer consumer goods professionals a range of advantages. These include improved efficiency and quality of production processes, reduced costs and risks, and enhanced reputation and credibility. Additionally, such collaboration can result in increased customer loyalty and satisfaction, attract new markets and segments, and lead to the innovation of new products and services that meet the needs of both consumers and society. Furthermore, it contributes to the protection and restoration of natural resources and ecosystems as well as the well-being of communities and wildlife.

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3 The types of conservation collaboration

Consumer goods professionals can engage in various types of conservation collaboration, depending on their goals, capacities, and interests. This may include supporting projects and programs that align with the company's values and vision, participating in networks and platforms that facilitate information sharing and learning, adopting conservation standards and certifications to demonstrate commitment and performance, partnering with conservation organizations and stakeholders to access expertise, resources, and opportunities, and advocating for conservation policies and regulations that create a level playing field.

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4 The best practices of conservation collaboration

For effective and successful conservation collaboration, consumer goods professionals should conduct a thorough assessment of the environmental and social impacts of the company's products and operations. It is important to set clear and realistic objectives and indicators for the collaboration, as well as communicate and engage with the relevant conservation organizations and stakeholders throughout the process. Additionally, monitoring and evaluating the results and impacts of the collaboration is essential, as well as reporting and disclosing the achievements and challenges of it.

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Erika Hovland Bahij

Founder | Creator of Developmental and Leadership Programs | Writer | Professor
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Additionally, as consumer goods companies partner with many suppliers to manufacture and distribute products, the companies must consider the entire value chain. For example, they can inspect the operations of their suppliers or hire suppliers with a commitment to “green” values or use of plant-based materials instead of plastic. Conservation organizations are often on the forefront of understanding new environmentally-friendly technologies, or ‘green tech’, which opens an interesting area for collaboration.

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5 The examples of conservation collaboration

There are many examples of consumer goods professionals who have collaborated with conservation organizations and stakeholders to address biodiversity and conservation issues. For instance, Unilever, a multinational consumer goods company, has teamed up with the World Wildlife Fund (WWF) to promote sustainable palm oil production and certification, reduce deforestation and greenhouse gas emissions, and safeguard biodiversity and livelihoods in Indonesia and Malaysia. Patagonia, a outdoor clothing and gear company, has supported several conservation initiatives, such as the 1% for the Planet movement, the Conservation Alliance, the Environmental Grant Program, and the Worn Wear Program, to fund and advance environmental activism, protection, and restoration. Additionally, Lush, a cosmetics company, has introduced the Charity Pot Program, which donates 100% of the sales of a specific product to grassroots conservation organizations all over the world like Sea Shepherd, Rainforest Action Network, and Animal Equality.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Erika Hovland Bahij

Founder | Creator of Developmental and Leadership Programs | Writer | Professor
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A company committed to environmental values may also want to explore supporting their employees with a wellness benefit that includes nature-based activities, such as forest bathing / forest therapy, ornitherapy or other outdoor activities. This helps embed the company values into the employees’ mindset, promotes stress-lowering activities and connects people directly with the natural environment the company is seeking to protect.

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How can consumer goods professionals collaborate with conservation organizations and stakeholders?

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1 The challenges of consumer goods production

2 The benefits of conservation collaboration

3 The types of conservation collaboration

4 The best practices of conservation collaboration

5 The examples of conservation collaboration

6 Here’s what else to consider

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