How can clinical evidence support your product's value-based pricing strategy?

1 What is clinical evidence?

Clinical evidence is the data and information that shows how your product performs in real-world settings, such as clinical trials, observational studies, registries, or post-market surveillance. Clinical evidence can help you measure and communicate the outcomes, benefits, and risks of your product, such as its effectiveness, safety, quality, usability, and cost-effectiveness.

4 How to use clinical evidence in your sales process?

Incorporating clinical evidence into your sales process can help you build trust, credibility, and confidence with your customers. You can use it to educate them about your product and its value proposition, engage them in a value-based conversation, and negotiate your price and contracts. Clinical evidence can also justify your price based on the value your product delivers, as well as provide ongoing support and updates on its performance and outcomes.

5 How to keep your clinical evidence updated and relevant?

Clinical evidence is not a one-time activity, but an ongoing process. To ensure your product's value and price remain up-to-date, you should monitor its performance and outcomes in the market, collect feedback from customers and users, identify and address any gaps or issues with the product or its evidence, conduct additional studies or analyses to generate new evidence, incorporate new data, trends, or standards into your value proposition and pricing strategy, and revise your clinical evidence and communication materials accordingly. Clinical evidence is a powerful tool to support your value-based pricing strategy. By leveraging it effectively, you can demonstrate and deliver the value of your product to customers and patients, and reach your sales and business goals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?