In order to implement chat-to-call marketing in real estate, developers need to have a clear goal, a well-designed website or landing page, a reliable live chat software, and a trained sales team. To start, define the goal of the campaign: is it to generate awareness, interest, or action? Is it to showcase a specific project, feature, or offer? Is it to book a consultation, a tour, or a reservation? Next, create a website or landing page that showcases the project and value proposition. Include clear and compelling copy, images, videos, and testimonials. Make sure the website or landing page is mobile-friendly and easy to navigate. Then select a live chat software that allows chat-to-call integration; compare their features, pricing, and reviews. After that set up the chat widget on the website or landing page. Customize the appearance, greeting message, triggers and rules of the chat. Decide between automated or human chat or combination of both. Test the chat functionality and call quality. Finally train the sales team on how to handle the chat and call. Provide them with scripts, FAQs and guidelines on how to engage, qualify and convert leads. Monitor and measure the performance and feedback of the campaign.