How can audience research help you choose the perfect title for your film?

1 What is audience research?

Audience research is the process of gathering and analyzing information about the people who are likely to watch your film. It can help you understand their preferences, expectations, motivations, and behaviors. Audience research can be done in various ways, such as surveys, interviews, focus groups, online forums, social media, or analytics. The goal is to identify your ideal audience and their needs, wants, and pain points.

3 How to conduct audience research for your title?

In order to conduct audience research for your title, there are many methods and tools you can use. To begin, define your target audience by exploring their demographics, psychographics, and behaviors. Additionally, consider their goals, challenges, and pain points as well as their media consumption habits and preferences. Seeking out what titles they like and why is another important step. Online platforms such as IMDb, Rotten Tomatoes, Letterboxd, or Goodreads can provide insight into what titles your audience likes, dislikes, rates, or reviews. Social media, blogs, podcasts, or forums can also be used to see what titles they talk about, share, or recommend. Additionally, testing your title ideas with your audience is a great way to get feedback on its clarity, appeal or relevance. Tools like Google Forms, SurveyMonkey, Typeform, or PickFu can help you create surveys or polls. UsabilityHub, UserTesting or UserZoom are also great for running online tests. Alternatively, face-to-face methods such as interviews or focus groups may be used to get more in-depth insights and opinions from your audience.

4 How to use audience research to refine your title?

After conducting audience research, you should have a lot of data and feedback to refine your title and make it more effective and engaging. Analyzing the results can reveal common themes, opinions, or preferences. Compare your title to your competitors to see how it stands out. You may need to tweak, change, or combine your title options based on the feedback and results. Additionally, testing your title with a different or larger sample of your audience can validate your changes. All of these steps will help you create a title that is catchy, intriguing, memorable, relevant, and clear.

5 How to measure the impact of your title?

Once you have your final title, you may want to measure its impact on your audience and your film's performance. To do so, you can use various metrics and indicators such as awareness, engagement, and conversion. For awareness, tools like Google Trends, BuzzSumo, or Mention can track online mentions, searches, or shares of your title. As for engagement, tools like YouTube, Vimeo, or Wistia can track views, likes, comments, or shares of your film's trailer or clips. To measure conversion, tools like Google Analytics, Facebook Pixel, or Shopify can track clicks, visits, or purchases of your film's website or online platform. Additionally, Box Office Mojo, The Numbers, and Rentrak can track ticket sales, revenue, or profit of your film.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?