How are brokers adapting to the latest tech trends?

1 Virtual tours

One of the most popular tech trends among brokers is the use of virtual tours, which allow potential buyers and renters to view properties online without having to visit them in person. Virtual tours can save time and money for both brokers and clients, as well as increase the exposure and reach of listings. Brokers can use various software and hardware solutions to create immersive and interactive virtual tours, such as 3D cameras, drones, VR headsets, and web-based platforms.

2 CRM systems

Another tech trend that brokers are adopting is the use of customer relationship management (CRM) systems, which help them manage and optimize their interactions with leads, prospects, and clients. CRM systems can help brokers automate tasks, track communications, organize data, generate reports, and improve customer satisfaction. Brokers can choose from different CRM systems that cater to their specific needs and preferences, such as cloud-based, mobile-friendly, or industry-specific ones.

3 Blockchain transactions

A more advanced and emerging tech trend that brokers are experimenting with is the use of blockchain transactions, which are secure and transparent digital records of transactions that are verified by a network of computers. Blockchain transactions can offer several benefits for brokers and clients, such as reducing fraud, eliminating intermediaries, lowering fees, and speeding up processes. Brokers can use blockchain platforms to facilitate smart contracts, tokenization, escrow services, and property verification.

4 Social media marketing

A more established but still evolving tech trend that brokers are leveraging is the use of social media marketing, which involves creating and sharing content on various social media platforms to promote their brand, listings, and expertise. Social media marketing can help brokers reach and engage with a large and diverse audience, as well as generate leads, referrals, and feedback. Brokers can use different strategies and tools to optimize their social media marketing, such as content creation, analytics, ads, and influencers.

5 Artificial intelligence

A more futuristic but promising tech trend that brokers are exploring is the use of artificial intelligence (AI), which is the simulation of human intelligence by machines. AI can help brokers enhance their decision-making, efficiency, and accuracy, as well as provide personalized and customized services to their clients. Brokers can use various AI applications and features, such as chatbots, voice assistants, data analysis, image recognition, and recommendation systems.

6 Online education

A more essential but often overlooked tech trend that brokers are embracing is the use of online education, which involves accessing and delivering learning materials and courses through the internet. Online education can help brokers update their skills, knowledge, and credentials, as well as stay informed and compliant with the latest industry standards and regulations. Brokers can use various online education resources and platforms, such as webinars, podcasts, blogs, e-books, and online courses.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?