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Here's how you can utilize conference sponsorships to advance your mid-career.

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Navigating the waters of mid-career can often feel like sailing against the wind. You've got experience under your belt, but how do you leverage that to reach the next level? Conference sponsorships might just be the compass you need. Not only do they offer visibility, but they also provide unique opportunities for growth and networking. By understanding how to utilize conference sponsorships effectively, you can chart a course to new professional horizons and make waves in your industry.

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Javier Etcheverry Carretero

Experienced Financial Analyst & Business Developer | Specialized in Market Growth, ROI Optimization, and Strategic…

1 Sponsorship Basics

Conference sponsorships are a strategic way to gain exposure and establish authority in your field. Essentially, companies pay to support a conference in exchange for brand promotion. But for you, as a mid-career professional, it's more than just having your name on a banner. By sponsoring, you can contribute to the event's content, showcase your expertise through speaking opportunities, and demonstrate thought leadership. It's a chance to be seen as a key player and influencer, which can open doors to new career opportunities.

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Javier Etcheverry Carretero

Experienced Financial Analyst & Business Developer | Specialized in Market Growth, ROI Optimization, and Strategic Investment | #ProudtoBeGBO | News will come soon...
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Debes seleccionar muy bien el evento a patrocinar en función de sus asistentes tipo. Esto parece una obviedad, pero lo Importante no es en que sean tu cliente ideal sino que el perfil de tu marca personal o empresa les aporte realmente. De este modo no conseguirás solo una posible relación de compra / venta sino que serás capaz de permanecer más tiempo en las referencias mentales de aprendizaje del sujeto y eso crea una relación a largo plazo desde el sentimiento de agradecimiento por lo aprendido. Esfuérzate en que tus patrocinios creen valor al cliente y no solo ventas.

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2 Networking Power

The networking potential at conferences is immense, and sponsorships amplify this. As a sponsor, you're not just another attendee; you're a focal point. Use this platform to engage with other industry leaders, potential employers, or collaborators. You can organize meet-ups or roundtable discussions, offering a setting where meaningful conversations can occur. This heightened visibility positions you as someone who is not only skilled but also deeply invested in the community.

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Javier Etcheverry Carretero

Experienced Financial Analyst & Business Developer | Specialized in Market Growth, ROI Optimization, and Strategic Investment | #ProudtoBeGBO | News will come soon...
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Este tipo de ponencias por su configuración son un expositor increíble para que la audiencia se sorprenda al conocerte. En este tipo de comunicación el impacto y el wow factor son los drivers más importantes para poder generar la curiosidad necesaria para que quieran interesarse por ti, tu empresa o tu proyecto

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3 Skill Showcase

Sponsoring a conference allows you to showcase your skills on a larger stage. You might conduct workshops, participate in panels, or present case studies that highlight your expertise and experience. These activities not only reinforce your personal brand but also demonstrate your value to potential employers or clients. It's an opportunity to show rather than tell what you're capable of, making a lasting impression on those who matter in your industry.

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4 Personal Branding

Your personal brand is your professional signature, and conference sponsorships are like a neon sign pointing to it. By sponsoring, you can tailor the narrative around your brand, ensuring that it aligns with your career goals. Whether it's through branded materials, social media shoutouts, or speaking engagements, every element of the sponsorship should reflect your professional identity and values. This consistency builds trust and recognition in your network.

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5 Learning and Growth

Beyond the immediate benefits, sponsorships are also about personal development. Attending different sessions and engaging with new ideas can spark inspiration and broaden your perspective. This continuous learning keeps you at the forefront of industry trends and practices, which is crucial for maintaining relevance in your field. Moreover, the experience of organizing and executing sponsorship activities can enhance your leadership and project management skills.

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6 Strategic Follow-up

After the conference buzz has died down, the strategic follow-up is where the real magic happens. Reach out to the connections you've made with personalized messages, propose collaborations, or share insights from the event. This follow-up solidifies the relationships you've built and can lead to mentorships, job offers, or partnerships. It's about turning those initial interactions into lasting professional bonds that support your career trajectory.

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Javier Etcheverry Carretero

Experienced Financial Analyst & Business Developer | Specialized in Market Growth, ROI Optimization, and Strategic Investment | #ProudtoBeGBO | News will come soon...
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Este es probablemente el punto más importante de un patrocinio, después del evento el argumentario que se use para aproximarse al cliente es crucial y debe ser preparado minuciosamente con las variables necesarias en forma de un diagrama de flujo que permitan al equipo generar una experiencia DISTINTA a una llamada Comercial convencional. Los primeros 10 segundos de dan o quitan la venta en el 90 % de las ocasiones.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Javier Etcheverry Carretero

Experienced Financial Analyst & Business Developer | Specialized in Market Growth, ROI Optimization, and Strategic Investment | #ProudtoBeGBO | News will come soon...
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Hay que tener en cuenta, el patrocinio debe estar ligado a la filosofía de lo que promueve el evento y está entrelazar perfectamente sus bases con la visión de la empresa. Además debe ser lucrativo, de nada sirve un patrocinio de branding a no ser que seas Coca Cola, o una compa?ía similar, ellos si pagan por permanecer en el imaginario popular, en el caso de una empresa más modesta la tasa de conversión esperada tiene que estar alineada con el doble del gasto ocasionado. De lo contrario tirarás el dinero con muy poco efecto a medio y largo plazo y sin ninguno a corto. Cuando tu marca sea realmente global entonces si que es recomendable ese presupuesto a fondo “perdido” que hace que estemos en las cabezas de nuestros clientes.

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Here's how you can utilize conference sponsorships to advance your mid-career.

1

2

3

4

5

6

7

1 Sponsorship Basics

2 Networking Power

3 Skill Showcase

4 Personal Branding

5 Learning and Growth

6 Strategic Follow-up

7 Here’s what else to consider

Conferences

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Here's how you can utilize conference sponsorships to advance your mid-career.

1

2

3

4

5

6

7

1 Sponsorship Basics

2 Networking Power

3 Skill Showcase

4 Personal Branding

5 Learning and Growth

6 Strategic Follow-up

7 Here’s what else to consider

Conferences

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