Here's how you can use failure to cultivate resilience and perseverance in your sales career.

After a failure, take the time to analyze what went wrong. Was it a lack of preparation, a misread of the client’s needs, or something else? Be honest with yourself about the reasons for the failure. This self-awareness is crucial for growth.

Reach out to colleagues, mentors, or even the clients themselves to understand their perspective on why the deal didn’t go through. Embrace constructive criticism and use it to improve your skills and strategies.

Love it - the feedback after the rejection is so much more valuable after the customer "we won". Asking for a feedback - another way to show a human face - "hey, I see you don't like my product, but be open with me and tell me what I can do better". Not only helps us to improve our game, but gives us last chance with the customer - I had so many situations where genuine question for a feedback changed hard NO into - maybe some day.

Incorporate stress management techniques, such as exercise, meditation, or hobbies, into your routine. A healthy mind is more resilient. Build a strong support network of friends, family, and colleagues who can provide encouragement and perspective during tough times.

Break down your larger goals into smaller, manageable tasks. This makes the path to success less daunting and helps you build momentum. Acknowledge and celebrate small victories. This keeps your morale high and builds confidence.

Let’s say you lost a big sale because you didn’t fully understand the client’s needs: Reflect: What specific needs did I overlook? How can I improve my discovery process? Seek Feedback: Can you help me understand what we could have done differently to meet your needs better? Plan: Develop a new approach to client discovery, perhaps incorporating more detailed questions or a different method of information gathering. Implement: Use this new approach in your next sales opportunity. Review: After the next sale, regardless of the outcome, review what worked and what didn’t, and refine your approach again.