Here's how you can use communication to influence and persuade others in your organization.

Actively listen: Understand concerns and perspectives before crafting your message. Tailor your communication: Consider your audience and what resonates with them. Focus on benefits: Highlight how your ideas benefit the organization and individuals. Use evidence and data: Back up claims with facts and figures for credibility. Be clear and concise: Communicate your ideas in a way that is easy to understand. Tell stories: Use relatable anecdotes to illustrate your points. Show passion and enthusiasm: Your conviction can be contagious. Be open to feedback: Address concerns and adapt your approach if needed.

Understand Your Audience: Tailor your communication approach to the preferences, needs, and motivations of your audience. Consider their background, communication style, and perspective to craft messages that resonate with them. Establish Credibility: Build credibility and trust with your audience by demonstrating expertise, integrity, and reliability in your communication. Provide evidence, examples, and references to support your arguments and reinforce your credibility. Appeal to Emotions: Use emotional appeals to connect with your audience on a deeper level and evoke empathy, enthusiasm, or concern. Frame your message in a way that appeals to their emotions and values, and highlight the potential benefits.

Na minha última entrevista do processo seletivo para o Endomarketing da Marcos Inácio Advogados, a entrevistadora pediu minha opini?o sobre um determinado comunicado. Tomei essa escuta ativa como base para tudo que tenho feito aqui. Como assim? Ao publicar um conteúdo novo na plataforma interna, aproveito a for?a da "Rádio Corredor" para conversar com algumas pessoas e entender a opini?o delas sobre formatos, linguagem, canais etc. Ouvir ativamente é um caminho fundamental para se renovar e influenciar também.

Communication tips always include the topic of active listening. I'm honestly tired of the advice to nod along to the other person's speaking. You can be tuned out and nod along, but it doesn't mean you're listening. When you truly focus on the other person and what they say, you don't need to demonstrate it with gestures. Instead, use the right moments to ask a specific question that helps them elaborate further, so they can gain clarity for the issue they're discussing. Or summarise what you've understood to ensure you're both on the same page. Add your own perspective to see if it resonates with them and helps them with fresh ideas on their topic. No need to nod along when you're listening to what's being said (and to what isn't!).

Story telling is the best way to persuade people while motivating them through behaviour change communication. In this way, the messages can be sandwiched as per local customs and language and can be made more attractive considering the local interests.