Here's how you can unleash your creativity as an internal communications professional.

Engage with teams from different departments to gain a diverse range of perspectives and ideas. By fostering collaboration, you can develop innovative communication strategies that resonate across the organization. Acknowledge and celebrate successful collaboration initiatives. Recognizing achievements collectively reinforces teamwork and fosters a culture of collaboration. Create channels where employees can freely communicate, share ideas, and provide feedback across departments. Open communication fosters transparency and breaks down silos.

Never be afraid to mix it up. Over time, our comms style's always going to change, but as this section says: embrace it. Review work you created a year ago, you'll be amazed at how different it is to your current style. We're constantly evolving as people, communicators, professionals. Roll with it & see little tweaks you can adapt in each piece of work. It might be a series of very small adjustments, but after a period of time, it'll add up & help keep your audiences interested & engaged without being jarring & disconnecting them. The same applies for working with new people or team members, see how they approach the same situation & find things you like about each other's work. Different styles & approaches make a richer end-product.

Pesquise áreas diferentes da sua. Conhe?a lugares diferentes. Vá para o trabalho de um jeito diferente. Tudo que vemos, pode virar insights.

Internal communications is like a chat or adda session at the office cafeteria! You know several of your target readers. You know the organisation. You’re the bridge between the two. Internal communications need to make the team feel included, however diverse the people may be. Look for that one — or more—- commonality and keep that as your guiding light. Keep it crisp. Keep it diverse to make it interesting to a motley group.

Encouraging colleagues to submit stories and photos about themselves or their work mates can generate some great material. They look forward to the final product to see how their submissions look. You can issue challenges for items--success, humour, innovation -- to generate ideas.

Contar histórias, tende a envolver o nosso público alvo, fazendo da audiência ficar mais atenta e engajada a sua mensagem. Desenvolver memórias afetivas atreladas a o produto ou servi?o, também pode ser uma boa estratégia.

Breaking up a wall of text with something visual can make your message more palatable. Start by placing a paragraph in a different coloured box - so simple, but helps somebody intimidated by lots of text, or bored by it, find it more digestible. Next, try turning copy into an infographic. Break your message into smaller chunks & create a little visual element for each. There you go! You've created a basic infographic. Once more comfortable with basic design, play with visual elements that interact with each other. Two sets of info that relate to each other? Connect their visual elements too. Start with small steps, and find new, visually engaging ways to present information to help add flare & increase absorption of the message.

With so many of our channels now digital, we have some really exciting options to play with. We all know basic blog posts, announcements or videos just become noise sometimes. So keep your audiences engaged by adding some simple CSS animations to your blog posts - use 'click to reveal' features as a simple quiz format: "What do you think the largest X is? Click to reveal...". The audience then thinks about the answer, increasing message absorption once revealed. Not experienced with CSS? Search for a site or service that helps create customised insertable widgets & you can just paste them in or embed them. There's some decent free services out there to experiment with before committing to a purchase or subscription. Search & play around.