Here's how you can turn retail marketing failures into credibility and trust with colleagues and clients.

As hard as it can be, don't get mad or frustrated when something doesn't work. Instead, get curious. Look at it as an opportunity to learn more about your customers. You have valuable info about what your customers don't like. Think about how this can shape your next marketing efforts, or even future products.

Never play the blame game - the only way you win at business is by maintaining complete transparency with your clients & colleagues. Figure out what went wrong in your strategy - discuss with your team, strategise, and relaunch.

The shortest way to find solutions and root cause of problem is to be honest with yourself and your team Then brain storming with open mind Listen and encourage everyone involvement sometimes solutions comes from unexpected ?? people.

Cada vez mais as rela??es comerciais e inter-pessoais depender?o da essência do "ser" humano. Transparência, consistência e coerência ser?o determinantes para que o processo de reconhecimento dos erros e de reconquista de confian?a contribuam para a evolu??o dessa rela??o.

1. Transparencia y Comunicación Abierta: Admite los errores y comunica abiertamente con tus colegas y clientes. La honestidad genera confianza y muestra que estás dispuesto a aprender y mejorar. 2. Análisis y Aprendizaje: Examina los fracasos para identificar las causas raíz. ?Fue un problema de estrategia, ejecución o comunicación? Aprende de estos errores y ajusta tus enfoques futuros. 3. Acciones Correctivas: Implementa soluciones para corregir los errores. Esto demuestra tu compromiso con la mejora continua y genera confianza en tu capacidad para resolver problemas. Slds!!!

A comunica??o é importante em todo o processo, entre cliente e empresa. Manter um relacionamento transparente é crucial para buscar melhorias em conjunto com a empresa. Um bom gestor de marketing desenvolve estratégias para trazer resultados para a empresa, a empresa cresce e o gestor cresce junto, é um trabalho de parceria.

If it's possible, make sure you try out the process for yourself and don't forget there will be people outside your target audience using the product too. You might not need to redo the entire product for these customers but there might be small unnoticeable changes that might help. We had an online shopping site with a search bar at the top that we discovered some older clients got confused by because there was no 'go' button. They had no idea they just had to hit enter.

In my M&S work the team and I reviewed past work to understand from a customer perspective why the previous campaign hadn’t worked. One of the issues was about being too specific in an offer. Past campaign had offered reward points to all customers for buying a single pink ladies coat. By broadening the offer to all winter coats (not all coats, but a category) the next time out many more customers responded and the campaign was a huge success. Bringing in more customers is about broadening product appeal but balanced with affordability.

More than just owning “failures”, we must understand the root causes, analyze our role and what happened, and then work to ensure learnings take place to prevent similar events don’t happen again.

Communicate the lessons learned from the failure with your team and stakeholders. This transparency fosters a learning culture. Organize workshops or write detailed case studies that highlight what went wrong and how similar issues can be prevented in the future.

Esse nível de transparência pode fortalecer os relacionamentos, pois seus colegas e clientes ver?o que você está dedicado n?o apenas a alcan?ar o sucesso, mas também à jornada de aprendizado e adapta??o contínua.

Além da análise de ROI e Feedback dos Clientes algo que acho muito útil e que deveria ser seguido rigorosamente como processo após a conclus?o de cada a??o realizada no Varejo é a constru??o do relatório Post Mortem. Este Relatório sintetiza os resultados da a??o e constrói histórico de resultados para a empresa, além de ser um momento de reflex?o para a equipe aprender e melhorar nas próximas a??es. Extrair insights através da análise de desempenho das campanhas de Varejo é fundamental para ajuste de futuras estratégias, bem como para evitar erros futuramente e melhorar processos. O processo de constru??o do Relatório Post Mortem contribui para uma Cultura de Melhoria Contínua e desenvolvimento de toda a equipe de Marketing.

Modify your marketing strategies based on the insights gained from the failure. This proactive approach shows that you are committed to continuous improvement. Develop a revised plan with clear, actionable steps and ensure that everyone involved understands their roles in implementing the new strategy.

A melhor forma para ajustar as estratégias de marketing s?o os métodos clássicos de análise como SWOT Cruzada para avaliar for?as, fraquezas, oportunidades e amea?as; Cinco For?as de Porter para se aprofundar na análise da concorrência; Balanced Scorecard para mensura??o e ajuste contínuo. Envolver o time nessa jornada através de Comunica??o Clara, Cultura de Participa??o Ativa na Estratégia e Empoderamento e Autonomia da equipe é fundamental para facilitar o processo colaborativamente. Importante ter em mente que o objetivo principal da estratégia deve ser a cria??o de recursos que criem uma vantagem competitiva difícil de ser replicada pelos concorrentes do Varejo (Ex: Dados de Consumidores, Atendimento Diferenciado e Processos Robustos).

Keep all relevant parties informed about the changes and adjustments being made. Clear communication builds trust and ensures everyone is aligned. Use multiple channels like emails, meetings, and project management tools to keep everyone updated and provide a platform for feedback and questions.

Quanto mais transparente é o líder - respeitando as políticas de confidencialidade do cargo e calibrando a mensagem de acordo com a senioridade do público - maior é sua chance de conquistar o respeito, a confian?a e o engajamento do seu time.

When I go into a change situation I just read, learn and get to know the team for 3 months. In that time I learn team and individual strengths and weaknesses and where the strategy or delivery went wrong. I build a big picture plan in simple visual blocks the team can see and understand, so they remember where they’re going and why, who the customer is, and why our brand/product matters to them. And I build an operational delivery plan so everyone owns a part of the delivery. That’s top down and bottom up planning. That allows them to feel safe and give their best expression. Visual explanation of a complex plan and story telling of what we’re going to do, why, and who is doing which bit - before they start any work - is really important.