Here's how you can turn brand strategy failure into innovation and creativity.

When faced with brand strategy failure, take the time to reflect deeply on what went wrong. Analyze every aspect of the strategy, from initial assumptions to execution. Gather insights from data and feedback to understand the gaps and missed opportunities. This reflection should be thorough and honest, setting the foundation for learning and improvement.

Nas estratégias de marca, é preciso adotar um pensamento de designer: errar rápido para corrigir rápido. Por isso, os testes s?o a chave para transformar o fracasso em inova??o. Prototipe suas ideias, teste-as no mercado, esteja preparado para errar, colete feedbacks, corrija e reinicie o ciclo. Esse mindset de experimenta??o e ajuste permite que as marcas evoluam e se adaptem com agilidade - algo fundamental em um mundo t?o inconstante. Para se manter relevante, é preciso encarar o erro como uma chance de aprender e se adaptar, inovar e exercer a criatividade.

While reflecting deeply is essential, combining it with stakeholder engagement, data analysis, customer feedback, competitive benchmarking, and iterative testing can significantly enhance the process, leading to more innovative and effective brand strategies.

When research indicated that a shopping app I'd built was losing relevance in a dynamic environment, it wasn't an easy pill to swallow. But not only did I accept it, I returned my investors money too. This helped build strong connect with them and my team. Success was quick to follow.

To turn brand strategy failure into innovation and creativity: Analyze the Failure: Conduct a thorough analysis to understand what went wrong and why. Gather Feedback: Collect feedback from customers, employees, and stakeholders to gain insights. Encourage Open Dialogue: Foster a culture of open communication where team members feel safe discussing failures and proposing new ideas. Identify Opportunities: Look for underlying opportunities that the failure might reveal, such as unmet customer needs or market gaps. Brainstorm Solutions: Organize brainstorming sessions to generate creative solutions and new strategies. Pilot and Test: Implement pilot programs to test innovative ideas on a small scale before full deployment.

Shift your mindset to see failure as a valuable learning opportunity rather than a setback. Embrace the lessons that come from failing and encourage a culture that sees mistakes as part of the innovation process. This acceptance fosters resilience and prepares your team to take informed risks in the future.

I once read a quote that stuck with me, “failure is not the opposite of success, it’s part of success”. I think it’s bang on!

Free yourself from excessive pride. It makes you dull and blind to opportunities. And from the need for a scapegoat. Shifting blame creates a climate of fear and stifles people. Focus on what you can learn from this mistake and how you can strengthen your weaknesses to ensure the next step is a success. Be confident that your team can perform well, and tell them so.

Success is impossible without failure. We cannot grow without adversity or deepen our resolve without hardship. Facing failure is undeniably tough – it's a punch to the gut that stings. But it's also where the real magic happens. Embrace the mindset that your biggest setbacks offer your most enduring lessons, paving the way for your greatest successes. Encourage a culture where failure is seen not as a roadblock, but as a catalyst for innovation and creativity.

Remember to setup a weekly brainstorming session for every team's in your organization and always listen to fresher's they will not have a strong idea to serve you on the plate but they will give a fresh new ideation which theoretical will not be important at that time but organization will need in future for brand management.

Use the insights gained from reflecting on failure to fuel bold ideation. Brainstorm with your team without the fear of repeating past mistakes. Encourage wild and unconventional ideas that challenge the status quo. This stage is about unleashing creativity and considering radical new approaches to your brand strategy.

Spark innovation by igniting the collective genius of your team. Encourage your team to be outspoken and ideative in order to gather diverse viewpoints. Let go of preconceived notions and embrace a brainstorming session where every idea gets a fair hearing. Encourage wild thinking and the questioning of established norms. Remember, some of history's most groundbreaking ideas initially seemed outlandish. This unfiltered process allows unconventional solutions to bubble up. This collaborative approach fuels innovation, leading to breakthrough ideas that propel your brand forward and disrupt the marketplace.

Once you've learned where you went wrong the first time, it's time to ideate boldly. Think outside the box and encourage your team to do the same. In our agency, we use brainstorming techniques from Edward de Bono’s "Six Thinking Hats" to generate diverse ideas. This method helps us look at problems from different perspectives, leading to more innovative solutions. Don’t be afraid to propose radical ideas—some of the best strategies come from daring to be different. Nothing is crazy enough.

Ideate Boldly: Unleashing Creative Firepower: Now that you've embraced the lessons from your brand strategy failure, it's time to unleash your team's creative firepower. Gather your team for a brainstorming session focused on out-of-the-box thinking. Challenge the status quo and encourage every member to contribute ideas, no matter how unconventional they may seem. Remember, "crazy" ideas can often spark the most innovative solutions. This is where fostering a judgment-free environment is crucial. By allowing every voice to be heard, you increase the chances of uncovering a breakthrough idea that would have been stifled by a more cautious approach.

Ideas don't speak, prototypes do. Following the principles of design thinking, create rough versions of your concepts to test and iterate. When Airbnb rebranded, they used rapid prototyping to explore different logos and brand messages before landing on the final design. Quick prototyping allows you to see what works in the real world and make necessary adjustments before a full rollout. Mr.Beast has admitted to created hundreds of versions of his YT thumbnail to rank higher every year.

Prototype Quickly: "Fail Fast, Learn Faster" After brainstorming generates a wealth of ideas, it's time to move to the prototyping stage. Here, the mantra becomes "fail fast, learn faster" [Quote source: Eric Ries, The Lean Startup]. Create low-fidelity prototypes – think mockups, sketches, or basic digital versions – to test your concepts with your target audience. The beauty of prototyping lies in its speed and affordability. By putting these rough versions in front of real people, you can quickly identify what works, what doesn't, and iterate rapidly. This allows you to learn from small-scale failures and refine your ideas before investing heavily in a full-fledged brand strategy.

Transform your bold ideas into tangible prototypes quickly. Implement small-scale tests and pilot programs to evaluate the feasibility and impact of new concepts. This rapid prototyping approach allows you to iterate based on real-world feedback, refining your ideas into viable strategies.

My business is in services, not products. Does this mean that prototypes do not exist in my business? Absolutely not! Everything can be prototyped: methodologies, processes, new services. Think of your service as a the best version of the product you want to offer. So design, build and deploy. Then start again.

Feedback is an excellent reflection of how you are perceived. We see our ability to develop and maintain brand strategy through our own eyes, but, branding is about how OTHERS see us. What does the feedback say about your strategy? What exactly is considered a failure? Refer to your original Strategic Brand Plan and see where the gap happened. Take time to use the feedback along with your expertise to recalibrate and update your plan. Put the new step into action and see how they help with overcoming the failure.

Há alguns anos, ouvi de um superior que o feedback é um presente, e até hoje acredito firmemente nisso. O momento de feedback entre líder e liderado é quando conseguimos realizar as trocas mais honestas e ouvir críticas de cora??o aberto, pois o outro está sempre nos ajudando a nos tornarmos melhores profissionais.

Feedback is the backbone of a service provider. Ask yourself the following things: How are you measuring and gathering your customers feedback? How can you improve the way you measure and collect feedback from your customers? These are 2 powerful questions, most of the service providers think their sample is not big enough. You don't need more answers, you might need to ask better questions.

Ao colocar em prática a nova estratégia, é essencial manter um olhar atento e flexível. Acompanhe de perto os resultados e esteja preparado para fazer ajustes conforme necessário. A clareza na comunica??o e a consistência nas a??es s?o fundamentais para que seu público compreenda e se engaje com a nova proposta da marca.

Implementation is everything. It is difficult to say this, because it is antithetical to the usual social construct that posits that effort always leads to results. There are results without effort and effort without results. Your customers will only care about the results. Having said the above, an appropriate prototyping, feedback collection and implementation plan does increase the probability of implementation success. Implement wisely, with precision & confidence. Trust your process and don't hesitate. The worst thing you can do is stay halfway.

Execute the refined strategy with meticulous planning. Align all team members and ensure they clearly understand their roles and responsibilities for successful implementation.

Educate your self on processes that work for brands that are where you are trying to go. Many times, a failure occurs due to a lack of knowledge. When you have a great vetting process, system, and options available for when things don't work, things will always result in a win win.

Mistakes are often the best teachers. A classic example is Avis. Originally, they tried to compete with Hertz, who was number 1 in the car rental space at the time. That was a mistake. They could only manage to make it to second place. So they decided to own it by claiming that spot as their own. With eyebrow-raising taglines like "we're number 2" and "we try harder," Avis was able to turn a mistake into success. If you fail, learn from it and try again. Conducting thorough research prior to writing a strategy is a great way to minimize the chances of a failed strategy. Get all the stakeholders involved and test until you can launch with confidence. Be proactive. Prioritize precision over speed. If you fail again, try again. Never give up.

Beauty is on Simplicity. Keep things simple. Most efficiency problems can be traced to dispersed energy. Start from the target and move down. What do we want to achieve? What is the objective of what you are doing? Don't forget to ask yourself this at all times, and to ask your employees too. You will be surprised by the answers.