Here's how you can tailor your writing for various mediums like social media or blogs.

For social media, keep your content concise and engaging, using a conversational tone and incorporating visuals like images or videos to capture attention quickly. Each platform has its own style; for example, Twitter favors brevity and hashtags, while Instagram focuses on visuals with brief captions. On the other hand, blog posts can be more detailed and structured, often including headings, subheadings, and links to provide in-depth information. Always adjust your tone and style to match the medium and audience expectations to maximize engagement and effectiveness .

When you know your audience you can tailor your content to suit them. On my blog I write articles between 1600-1800 words. On the odd occasion they may go up to 2000 words. They are more in depth with more points and explanations. And my audience enjoys those blog posts. But on LinkedIn, for professionals, my newsletter is usually under 500 words. People are busy. My knowledge of this is reflected in the newsletter's length. The formatting makes it easier to digest quickly too.

The content, the structure, and the style of writing needs to resonate with your target audience. Once you know who your target audience is and what they expect, it gets easier to structure your content accordingly. If you want to attract leads and customers, your content should appeal to the right audience. Creating articles that is in demand within your target niche helps to establish brand loyalty and long-term customer retention.

I had to learn what was specific for each platform. And adjust to suit. For example, - Instagram doesn't give you much space to optimise your profile. Very limited characters for headlines and about sections. But you are pretty free with your profile pic. - LinkedIn gives you much more leeway with characters for optimising. But they frown on using a profile pic that isn't you. You have to know which platform is best for you to grow on. And adjust to the differences in platform specifics.

If you are not delving into the nuances of writing for different platforms, you are unknowingly overlooking the importance of effective communication. Crafting a tweet requires a structure different from what you are updating on your blog. The number of words, the use of hooks need to adapt as per the needs of the respective platforms. When you are posting on a professional network, it demands a different approach. Social media requires you to incorporate an element of urgency, but blogs allow more detailed exploration. If you want to ensure that your message is received as intended, you need to adapt your writing style to suit the writing platform. It helps you enhance engagement.

Images do play a big role on the specific platforms. They have different formats and sizes. YouTube is big on shorts and long form video content, for example. Instagram loves video content. But you can only attach up to 10 images for a carousel. But LinkedIn favours carousels which are saved as a document. Can definitely be much longer than 10 pages. No matter the platform you choose, make sure your visuals: - make sense with the post - don't infringe on copyright - are high quality

Adjust your tone, style, and format to resonate with your audience on each medium, maximizing impact and encouraging meaningful interactions.

Visuals grab attention faster than simple text content. I struggled with my blog articles in the initial phase of my blogging. The visibility and engagement improved eventually, as I started incorporating visuals tailored to befit the enclosed content. Interaction improved, comments started pouring in. I noticed a surge in the views of my social media posts as I started adding visuals to my content. Take care of the quality of the visuals and how well they align with the content you are eager to post.

Additionally, stay consistent with your posting schedule so you followers know when to expect your media. However, this doesn’t mean only post at the same time once a week. Ideally post 1-2 times a week at a minimum and vary the times a little and find out where you get the most engagement. Change it up occasionally to reach different audiences over time!

Edit, edit, edit! When writing for socials, use old Twitter as inspiration - give yourself 140 characters to encapsulate your core message before building on it with bespoke, platform-specific copy.