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Last updated on 2024年7月10日

Here's how you can tailor your communication style to various stakeholders in Partnerships.

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In the dynamic world of partnerships, effective communication is a linchpin for success. To navigate the intricate web of stakeholder relationships, it's crucial to tailor your communication style to each unique audience. This not only fosters trust and clarity but also ensures that your message resonates with the diverse individuals and groups involved in your partnerships. Whether you're dealing with investors, partners, clients, or employees, understanding their perspectives and adjusting your approach can make all the difference in achieving your collaborative goals.

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Pamela Saunders

Site + Communications Director at Microsoft

1 Know Your Audience

To communicate effectively in partnerships, start by thoroughly understanding your audience. Each stakeholder has different interests, concerns, and levels of understanding about your partnership. Take time to research their background, role in the partnership, and what they value most. This knowledge allows you to craft messages that are relevant and compelling to them. For example, when speaking with technical stakeholders, use precise language and details, while with investors, focus on the broader business impact and return on investment.

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Pamela Saunders

Site + Communications Director at Microsoft
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My best advice for anyone looking to build partnerships is be very selective about why and who. I’ve met with some amazing organizations that were not a fit. Alignment will make it easier to gain buy in from leadership and employees. It will facilitate easier work along the way. And it will result in stronger storytelling at the end.

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Setyo Warsono
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Siempre es divertido entablar relaciones con colegas, sean quienes sean. Para que estas relaciones den frutos, debemos cultivarlas de muchas maneras, tanto formales como informales. Los humanos básicamente matan a amigos. Intentamos ser amigos que siempre estén dispuestos a escuchar y responder a todas sus necesidades. La capacidad de respuesta puede ser una de las claves para que nuestras relaciones sean saludables y hermosas. Cuando logramos cambiar nuestra relación de una simple relación comercial, la amistad se vuelve más fuerte. Todo fue fácil después de eso.

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2 Listen Actively

Active listening is a cornerstone of effective communication in partnerships. When you listen attentively to stakeholders, you not only gather valuable information but also show respect and build rapport. Practice active listening by maintaining eye contact, nodding in agreement, and asking clarifying questions. This ensures you fully understand their viewpoints and can respond appropriately. Remember, communication is a two-way street; your stakeholders need to feel heard just as much as you need to be understood.

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3 Adapt Your Style

Flexibility in communication is key when dealing with various stakeholders. Some may prefer formal reports, while others might respond better to informal conversations. Be prepared to switch gears between concise, data-driven communication and more narrative, emotive storytelling based on who you're addressing. For instance, a partner might appreciate regular, informal updates, whereas a board member might require formal presentations with comprehensive data.

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4 Use Clear Language

Clarity is vital when communicating with stakeholders in partnerships. Avoid jargon and technical terms that may be confusing unless you're certain the stakeholder is familiar with them. Instead, use clear, straightforward language that can be easily understood. This ensures that your message is conveyed accurately and reduces the potential for misunderstandings. Clear communication builds trust and helps stakeholders feel more engaged with the partnership.

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5 Establish Feedback Loops

Creating opportunities for feedback is essential in tailoring communication to stakeholders. This can involve regular meetings, surveys, or open forums where stakeholders can voice their thoughts and concerns. Feedback loops not only provide you with insights into how your communication is being received but also demonstrate your commitment to involving stakeholders in the process. This collaborative approach can lead to improved strategies and stronger partnership bonds.

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Pamela Saunders

Site + Communications Director at Microsoft
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Consider two mechanisms - a regular meeting with a clear agenda and an async vehicle for questions, clarifications, feedback, etc. There’s nothing worse than too many meetings, but you want to ensure that feedback can be shared in a timely manner.

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6 Be Consistent

Consistency in your communication reinforces reliability and professionalism within your partnerships. Ensure that the information you provide is consistent across all channels and stakeholders. This does not mean using the same method or style for everyone but ensuring that the core message remains unchanged. Consistency helps prevent confusion and keeps all stakeholders aligned with the partnership's objectives and progress.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Phil Hayes-St Clair

Coach to leaders growing through business partnerships
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Talk to people's incentives. Every stakeholder in a partnership has two types of incentive, how the partnership benefits their organisation (or their team or division) and how the partnership benefits them at an individual level. Tailoring communication (including updates and requests) should take into account both incentives so the messages appeal to their organisational and personal ambitions. The vast majority of partnership communications is one-size-fits-all. Taking key messages and creating tailored versions that talk to those two incentives powerfully demonstrates you understanding of stakeholder needs, builds trust and paves the way to deepen the partnership to create additional, and often unexpected, value.

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Pamela Saunders

Site + Communications Director at Microsoft
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Be transparent about what your organization needs out of the partnership and clear on the resources you have available to contribute. It’s tempting to make everything sound easy and possible, but it never is and you’ll save yourself some awkward conversations down the road. My best outcomes were always the result of focused, realistic and frank conversations from the start.

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Here's how you can tailor your communication style to various stakeholders in Partnerships.

1

2

3

4

5

6

7

1 Know Your Audience

2 Listen Actively

3 Adapt Your Style

4 Use Clear Language

5 Establish Feedback Loops

6 Be Consistent

7 Here’s what else to consider

Partnerships

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Here's how you can tailor your communication style to various stakeholders in Partnerships.

1

2

3

4

5

6

7

1 Know Your Audience

2 Listen Actively

3 Adapt Your Style

4 Use Clear Language

5 Establish Feedback Loops

6 Be Consistent

7 Here’s what else to consider

Partnerships

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