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Here's how you can strategically decide on live event sponsorship.

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Choosing to sponsor a live event can be a significant investment, and it's essential to ensure that it aligns with your brand's goals and values. When done strategically, live event sponsorship can elevate your brand's visibility, connect you with your target audience, and create lasting partnerships. But how do you decide on the right events to sponsor? This article will guide you through the process of making informed decisions that can help maximize the impact of your live event sponsorships.

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Stan Kruss

Exhibit Stands Proven to Win Customers. | CEO at Expo Centric | I built Australia's leading exhibition stand company…
Abdoul-Ahad Lokhat ??????

Formateur et Mentor Informatique & Ventes ? J'accompagne à mettre en place des outils et actions pour développer sa…

1 Know Goals

Understanding your brand's specific goals is crucial before committing to any event sponsorship. Are you aiming to increase brand awareness, launch a new product, or perhaps foster community engagement? Your objectives should dictate the type of event you choose. If brand visibility is your aim, a large festival with high foot traffic might be ideal. For product launches, consider events where attendees are your target demographic. Always ensure the event's audience and purpose resonate with your brand's mission.

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Abdoul-Ahad Lokhat ??????

Formateur et Mentor Informatique & Ventes ? J'accompagne à mettre en place des outils et actions pour développer sa visibilité !??
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Ce qu'il faut retenir c'est que dans votre domaine d'activité, dans votre région, très peu d'entreprises vont faire des événements en direct car cela demande une organisation dont ils n'ont pas l'habitude. Hors, cela vous démarque de sponsoriser ce type d'événements car votre image sera associée à un format inédit et cela va en plus toucher tellement plus de personnes dans la durée, qu'un événement en présentiel. Et pour finir, c'est l'occasion pour vous de sponsoriser un live streamer pour qu'il organise carrément un live avec un invité de renom et vous, pour que vous parliez carrément dans ce live et où l'animateur met en avant votre entreprise. Ainsi, c'est l'animateur qui parle de vous, et cela augmente votre crédibilité et notoriété.

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H. Alper Ko?

Founding President at Anasponsor Sponsorship Agency | Sponsorship Strategist | Author
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When considering sponsoring an online event, there are a few key factors to keep in mind. Firstly, you should consider what the event is, how many people it can reach, whether it's a hybrid event, and whether attendees have to pay to attend or not. Once you have assessed these factors, the content created by LinkedIn AI is a step that must be carried out automatically.

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2 Budget Limits

Determining your budget is a key step in deciding whether to sponsor an event. You need to assess not only the sponsorship fee but also any additional costs such as marketing materials, staffing, and promotional giveaways. It's important to calculate the potential return on investment (ROI) and consider whether the exposure and engagement opportunities at the event justify the expenditure. Be realistic about what you can afford and avoid overextending your financial resources for the sake of visibility.

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3 Audience Match

The event's audience should closely align with your target market. Research the demographics of past events to ensure there's a good fit. You want to place your brand in front of people who are most likely to be interested in what you offer. A mismatched audience won't yield the results you're looking for and can lead to wasted resources. Look for events where your ideal customers are engaged and present; this will increase the likelihood of a successful sponsorship.

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H. Alper Ko?

Founding President at Anasponsor Sponsorship Agency | Sponsorship Strategist | Author
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Audience matching can be incredibly beneficial in online events, as it allows for easy measurement of all visitors on the online platform. Furthermore, online tools provide the means to interact with audiences, making it possible to have numerous consumer interactions through sponsoring an online event. If you don't want to waste your money, you won't sponsor any project that doesn't reach the audience you want to reach anyway.

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4 Brand Synergy

Brand synergy is about ensuring that the event's theme and values complement your own. If your brand is all about innovation and technology, a tech conference could be a perfect match. Conversely, if you're focused on health and wellness, a sports event might be more appropriate. The key is to find events where your brand can naturally fit in and contribute to the experience, rather than sticking out as irrelevant or out of place.

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Stan Kruss

Exhibit Stands Proven to Win Customers. | CEO at Expo Centric | I built Australia's leading exhibition stand company from 15 years of industry excellence. | Immerse your customers with experiential trade shows.
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Consider your customer's perspective. Choose sponsors who they find engaging and worthwhile to visit your stand for. It's the relationship between consumer trust and brand loyalty.

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5 Visibility Potential

Evaluate the visibility opportunities that an event offers. What kind of branding presence will you have? Can you secure speaking opportunities or product demos? It's important to know how your brand will be featured and whether these opportunities align with your goals. Consider the potential for media coverage, social media engagement, and direct customer interaction. The more visibility you can achieve in a meaningful way, the more beneficial the sponsorship will be.

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6 Measure Success

Finally, it's essential to have a plan for measuring the success of your sponsorship. Decide on the metrics you'll use, such as increased website traffic, social media mentions, or sales during and after the event. Having a clear set of KPIs (Key Performance Indicators) will allow you to assess the effectiveness of the event sponsorship and inform future decisions. Without measurement, you won't be able to gauge the true value of your investment.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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H. Alper Ko?

Founding President at Anasponsor Sponsorship Agency | Sponsorship Strategist | Author
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To promote your brand during your sponsored online event, there are a few more things you can do. Firstly, promote the event on social media before and during the event. Secondly, add a special URL to your website or landing page during the event. Thirdly, offer a discount code or promotion during the event. Fourthly, set up a booth or virtual showroom to connect with potential customers during the event. Lastly, stay in touch with attendees after the event and collect feedback. By following these tips, you can make the most of your online event sponsorships and achieve tangible results for your business. You can get consultancy for the remaining secrets.

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Here's how you can strategically decide on live event sponsorship.

1

2

3

4

5

6

7

1 Know Goals

2 Budget Limits

3 Audience Match

4 Brand Synergy

5 Visibility Potential

6 Measure Success

7 Here’s what else to consider

Live Events

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Here's how you can strategically decide on live event sponsorship.

1

2

3

4

5

6

7

1 Know Goals

2 Budget Limits

3 Audience Match

4 Brand Synergy

5 Visibility Potential

6 Measure Success

7 Here’s what else to consider

Live Events

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感谢您的反馈

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