Here's how you can stay relevant in content marketing by adapting to new algorithms and platforms.

You've gotta keep your finger on the pulse of what's going on with the socials or else you'll end up without a pulse....you know. Dead. Because algorithms don't care about you. They don't care about how much time you put into your little video. They don't care about how pretty your infographic is. They care about one thing. Advertising dollars. And they get those by shifting the algorithm to give users the best viewing experience to spend as much time as they possibly can on the platform. So regularly review the content currently getting pushed heavily in the platform and copy like your middle name was Xerox.

In the ever-evolving digital landscape, staying ahead of algorithm changes is crucial. Here’s how you can stay relevant: - Stay Informed: Regularly check updates from platform providers and industry experts - Analyze Trends: Identify what type of content the new algorithm favors—be it user engagement, video content, or long-form posts. - Adapt Quickly: Tailor your content strategy to align with these new preferences - Diversify Content: Experiment with various content formats to see what resonates best. - Engage Audiences: Focus on creating content that drives engagement, as this is often a key factor in algorithm updates. By staying agile and informed, you can ensure your content remains impactful and relevant. You got this!

I have marked my calendar to stay sharp with these three (in tech marketing): 1. Google Search Central Blog for latest tweaks (weekly) 2. HubSpot Marketing Blog on new platforms and tools (bi-weekly) 3. Moz Blog for SEO trends and algorithms shifts (monthly). Staying in the loop helps keep my SaaS content marketing game strong.

Stay ahead while you sip- coffee, tea or smoothie to kickstart your day! Here are my top three monitors for SaaS marketers: 1. Hootsuite (daily) 2. Sprout social to track brand buzz and sentiments (daily) 3. Brandwatch: Use AI t spot trends (bi-weekly)

5 ways to ensure your content stays relevant (and engages your audience): 1. Use social listening tools to monitor conversations. 2. Identify and track emerging trends within your target audience. 3. Analyze shifts in consumer behavior and preferences. 4. Adjust your content strategy to align with these trends. 5. Craft messaging that remains relevant and engaging. Stay proactive to keep your audience hooked.

Staying informed about industry trends helps you anticipate changes and adjust your strategies accordingly. Subscribe to industry newsletters and updates from platforms like Google, Facebook, and LinkedIn. Utilize tools like Google Trends, BuzzSumo, and TrendHunter to track emerging topics. Keep an eye on thought leaders and influencers in your industry for insights and trends. A survey by the Content Marketing Institute found that 79% of successful content marketers use analytics to monitor content performance and trends.

What's the use of all that social research if you aren't going to use it? Just needed an excuse to scroll through TikTok outside of the bathroom on company time? Get out there and post some stuff already. Pay attention to what works, note down what doesn't. Do more of the working stuff and ditch the non-working stuff. Rinse and repeat. Ta-Da! You don't suck at your job anymore! You can rest easy knowing those direct deposits will keep hitting your Chase account on Fridays because you made your boss look like a genius. Keep it up sport!

Experimentation is key to understanding what works best for your audience and adapting to new algorithms and platforms. Define what you aim to learn or achieve with each experiment. Compare different versions of content, headlines, and formats to see what performs best. Use analytics tools to track performance and gather data on your experiments. Based on the results, refine your strategies and try new approaches. According to Optimizely, companies that implement A/B testing see average conversion lifts of 1-5%.

Diversifying your content ensures you reach different segments of your audience and adapt to various platforms' algorithms. Types of Content to Diversify: - Blog Posts: In-depth articles that provide valuable information. - Videos: Engaging visual content for platforms like YouTube and Instagram. - Infographics: Visual representations of data and information. - Podcasts: Audio content for on-the-go listeners. - Social Media Posts: Short, engaging updates and stories. A study by Demand Metric found that content marketing costs 62% less than traditional marketing and generates about three times as many leads.

Take a human-first approach to your content, instead of just writing for numbers. As individuals, each of us have multiple interests, multiple topics that hold meaning to us. Not even the best of marketers would want to have marketing content saturate their feeds 24/7. Write on a wide range of topics, write in a wide range of formats- just do what feels right, what you enjoy. And I'm pretty sure no one enjoys beating the same drum all day.

This will always work if we are producing multiple formats of content for our client and the client needs align with reaching out to potential prospects across multiple platforms. Different platforms have different algorithms and different formats of content that work well! Having a diversified portfolio of Content types ranging from Blogs, Articles, Static posters, Short snippets, Short form Videos, Long form Videos and much more can prove to be helpful.(Brownie points?? if you're Juggling and Distributing them to reuse and repurpose your content through time) Gives you ample content to work with and do A/B Testing as well! Diverse Content Portfolio will also boost your expertise in Content Marketing.

How the top marketers optimize their content strategy (3 easy steps): (1) TRACK PERFORMANCE DATA Use analytics tools to measure content performance across platforms. (2) FOCUS ON EFFECTIVE CONTENT Identify and prioritize content that drives traffic, leads, and engagement. (3) ADAPT AND REFINE STRATEGY Continuously refine your strategy based on performance data to stay ahead. People buy from people → who they know, like, and trust.