Here's how you can stand out with your products or services in the market.

Walt Disney is an iconic example of a brand that has masterfully communicated its unique value proposition. Disney's USP lies in its unparalleled ability to create magical and immersive experiences that captivate audiences of all ages. Through its beloved characters, captivating storytelling, and meticulous attention to detail, Disney transports people to fantastical realms, offering a world of enchantment and wonder. From its timeless animated films to its iconic theme parks, Disney consistently delivers on its promise of creating unforgettable moments that make dreams come true, solidifying its place as one of the most beloved and successful entertainment brands in history.

Unique value, said another way, is 'what's my market dominating position?' Why would a customer buy from you instead of your competitor? Many business owners I meet have never really asked that question and consequently do not understand what the answer is. If you wnat to stand out, you need to do the work to develop your market dominating poosition. Then you can adapt your outbound messaging to align with that and your business will naturally grow more quickly - because you finally know why you are in the market and so does everyone else! I have written some books on how to do this. Reach out if you want to know more :)

Indeed, the most important part is that your value proposition must effectively solve a real problem or fulfill a need people have.? To make that unique, you have to differentiate your value proposition.? In our consulting firm, we help companies identify the value drivers that are more important to their target market. Then we analyze and choose the ones on which the company should focus to enhance and differentiate its value.? How can we do that better than anyone else? Our favorite methodology to do that is the value proposition design, developed by Alexander Osterwalder.

Today, companies do not compete merely on products and services anymore but on business models. In this renewing business landscape, delivering outstanding value to the market requires thinking and embracing holistic value creation beyond products and services i.e., the ?? extended functional value of your core products ; ?? emotional value of your brand ; ?? greatest customer experience value ; and ?? purpose-led societal value inspiring customer to align with your firm's strategic purpose and core values.

It seems very simple: customer-centric approach and the 3L rule: Listen, Listen, Listen! So where is the hard part ? The ability to translate customer needs, explicit or implicit, into a factual proposition with the right product and service, “your solution”, keeping in mind both the long-term relationship with the customer, not a quick win, and the business success of your customer: this will lead you to a long-lasting and successful relationship.

In today's competitive landscape it is necessary to build strong partnerships to reach an adequate market coverage. The key point is to carefully choose the real target you want to address with your partners and adapt your message accordingly. By translating the value of your brand into a heartfelt and direct message, supported by the appropriate network, you will be able to build a credible and reliable channel to reach new customers at scale.

After having conducted a broader analysis of the market needs and collected feedbacks from customers and partners, it is necessary to adapt your sales strategy to the results obtained, keeping in mind a time horizon of at least 12-18 months, constantly adapting this new strategy to insights and feedbacks received again from the market, both customers and partners, and, if necessary and of course depending on the product you are selling, adapt it with a modified strategy of 3-6 months in a cycle process, introducing a new, more suitable product if necessary.