Here's how you can stand out when applying for digital strategy roles.

I think the best way to stand out when applying for a Digital Strategy role is to be pre-emptive and pick 2 or 3 and not more than that strategies for the company you are applying to and present your perspective on what they can do better. Do not sound critical but appreciative of what is already being done while showing them practically what new innovation you can bring along. Shows initiative as well as your independent skill set!

To apply innovatively for digital strategy roles, create an interactive digital portfolio and a personal SEO-optimized website. Publish insightful LinkedIn articles and produce a professional video resume. Run targeted social media campaigns and attend virtual networking events. Participate in case study challenges, tailor applications with unique strategies, start a professional blog, and seek referrals from industry professionals. These approaches showcase your expertise and creativity, making you stand out to potential employers.

Standing out when applying for digital strategy roles starts with polishing your resume. Tailor your resume to highlight relevant skills, experiences, and achievements specific to digital strategy. Use strong action verbs and quantify your accomplishments, such as "Increased website traffic by 30% through SEO optimization" or "Managed a $50,000 digital marketing budget with a 20% ROI." Include keywords from the job description to pass through applicant tracking systems (ATS). Additionally, showcase your proficiency with industry tools and certifications to demonstrate your up-to-date knowledge and commitment to the field. A well-crafted resume ensures you capture the attention of hiring managers.

For digital roles your online profile is your CV, especially LinkedIn. Update it to align your skills with the trending needs of the market. Doing this also allows you to beat the recruiter algorithm and land on their desk (usually must match 7/10 skills related to the job). Take the time, optimize your profile, add a variety of content like videos, polls, articles, to show off your digital marketing skills when you know people will be looking at you most. Walk the Walk!

Casos, caso, casos!!!! Prepara ejemplos reales y si son públicos mejor Cuenta tu contribución, tu viaje en ese proyecto, aprendizajes, por qué te emociona, cómo estableces relaciones productivas con otros equipos y clientes. También habla de tus pasiones en el mundo digital ?Qué te interesa, qué te preocupa, qué estás investigando? Usa lenguaje coloquial y cuando uses términos técnicos que está bien, explica el contexto.

In the fast-paced world of digital strategy,the blend of strategic acumen and technical know-how is what truly distinguishes a successful digital strategist. However, in the role of a digital strategist, it is important to develop strategic skills alongside technical expertise. This role is primarily strategic: understanding how to utilize the latest digital technologies to achieve overarching business goals. Emphasize your ability to align digital initiatives with strategic objectives, demonstrating how your insights can drive growth and innovation. Showcase your experience in crafting long-term digital strategies that integrate various technologies and platforms to meet specific business needs.

Digital technology is constantly evolving, so it's easy to get caught up in staying up to date with the latest changes. That's really important, and I highly recommend Chlo? Thomas' Keep Optimising podcast. But you can really stand out if you expand your learning beyond technical skills. If you want to progress your career, then being a great communicator, being able to build and develop an amazing team, having a fantastic network of peers and mentors are all things that can really set you apart. It's also vital to develop relationships and understanding across the rest of your business, finance, operations, customer service etc. Accelerate your career by developing your soft skills, relationships and a wide understanding of your business

Continuous learning and creating a dent with digital strategy is the need of the hour. Your work should end up creating personal branding for yourself and you should have confidence to speak up the outcomes of the strategy

There are many ways to showcase your work, in your workspace never miss a chance to boost about the success of your digital strategy and how this strategy is tied back with the core strategy of the company.

When networking, focus on building genuine relationships rather than just collecting contacts. Offer insights and help where you can, and you'll become known as a valuable member of the digital strategy community. However, it’s important to recognize that staying too long in a single company can limit your networking opportunities. While loyalty is valuable, working in diverse environments exposes you to different perspectives, skills, and industry contacts. Balance long-term commitments with roles that expand your professional circle. By doing so, you ensure your network remains robust and diverse, which is crucial for career growth and staying relevant in the digital strategy field.

Imagine digital strategy as a symphony conductor. Your role is to harmonise the various instruments—the marketing campaigns, website optimisation, and social media initiatives—into a powerful composition. But the true magic happens when this symphony resonates with the audience—the broader business outcomes. Are they tapping their feet (increased website traffic), humming along (improved conversion rates), or giving a standing ovation (enhanced customer engagement)? Don’t just count the notes (clicks and likes); create a masterpiece that aligns with the grand vision—the overall business goals!

Two of the items above are most helpful to stand out when applying for digital strategy roles: showcase work, and learn continuously. It goes without saying that continuous learning is a necessity to stay relevant and help with practical solutions. That's an ongoing activity. Should be always learning, from different industries and different domains, and not only when applying for roles. Showing work is essential to validate expertise. The way you express the work makes a difference. Focus on the results, the impact, and the value achieved from the work.

“If you can’t market your own skills how can you market my product?” You never want to hear this said. Think of yourself as a brand - a personal brand. You have unique features and benefits, you have a clear positioning and differentiators, you have a distinctive personality and DNA. As a digital professional you are not short of media apertures to showcase who you are and what you do. Get all your knowledge into play - and create Brand You. Consider this. What comes up when you are searched? How polished and finessed is your LinkedIn profile? What definitive point of view do you share on social media? What incisive pieces do you write for online publications? And does it all ladder up to a sharply etched picture of you?