Here's how you can stand out as a leader in marketing operations.

-Mantente actualizado. -Se la mano derecha de tu jefe. -Utiliza mentores que te ayuden a desarrollar otras habilidades. -Tu material siempre tiene que ser con calidad. -Si no sabes algo estudia y prepárate. -Cumple las expectativas que tu empresa tiene en ti. +Ayuda a tu equipo a que se capaciten en nuevas tendencias y motívalos. iSe mejor cada día!

My experience has been that for a marketing operations leader to be successful you need to possess strategic insights. But for that you need data, not just any data but really clean, dependable data. But for that you need systems that can automatically talk to one another - ergo the need for tech. Embrace it, make it work for yourself and your team; this way you’ll end up spending a lot of time doing interesting & creative work instead of rote & mundane work.

In my journey through marketing operations, embracing technology has been a game-changer. Early on, I dove deep into CRM systems and marketing automation platforms, recognizing their potential to revolutionize our campaigns. One notable success was when I led the integration of a new data analytics tool. This not only streamlined our reporting processes but also uncovered key insights that personalized our customer interactions. By staying ahead with emerging technologies, I transformed our approach, making data-driven decisions that boosted our ROI. To stand out as a leader, continually evolving with technology is essential—it’s the bridge to smarter, more efficient marketing operations.

Disposer d'un bon outil CRM est une véritable mine d'or pour une marque. Ces outils sont de plus en plus performant pour permettre de conserver un contact régulier et personnalisé avec le client tout en disposant d'information sur leurs historique d'achat, essentiel pour leur proposer les offres qu'ils attendent au bon moment.

It has never been more important as a Marketing Operations Leader to embrace tech than it is today. Data Analytics, Omnichannel Marketing, Market Research, Customer Experience, Brand Management, Sales Operations - all are driven by data and technology. Now Marketing Operations has become revolutionised by GenAI and the possibilities of new ways of customer interaction, experience design, sentiment analysis, campaign and brand design and decision-making are limitless. Understanding how machine learning and NLP can contribute to creativity, quality, speed and cost efficiencies through real-time designs and analytics, transforming ways of working and customer interaction is the key to growth and enhanced customer experience.

In my experience leading marketing operations, mastering data was a turning point. I spearheaded a campaign where we delved deep into customer data, going beyond surface-level analysis. By identifying patterns and predicting trends, we tailored our strategies to meet customer needs more precisely. One memorable success was when we optimized a struggling campaign by adjusting our approach based on data insights, resulting in a 40% increase in engagement. To truly stand out, embrace data mastery and let it guide your strategic decisions.

Using data rather than emotion to drive decisions involves relying on objective, quantifiable information to inform choices, rather than personal feelings, biases, or subjective experiences.

Data is essential for marketing operations, and as a leader, your skill in interpreting and using this data is crucial. You need to do more than just basic analysis; learn to identify patterns, predict trends, and understand detailed customer behavior. This will enable you to make smart strategic decisions, improve your marketing campaigns, and show stakeholders the value of your efforts.

Regardless of the tools, you have to master the data across all processes and systems. The data is the blood in your system(s).

Es muy importante "leer el mercado" todas las informaciones del destino, del producto o del cliente son importantes para establecer una estrategia. Hay que efectuar pruebas y medir los resultados hasta establecer la campa?a idonea

A documenta??o dos processos ajuda a identificar gargalos e soluná-los. Como líder, é seu papel ficar de olho nos fluxos e melhorá-los. Um bom processo permite que todos saibam o que, como e quando fazer. Buscar por ferramentas que otimizem o tempo, melhorem o resultado ou aumentem o lucro também faz parte do cargo.

Efficient processes are key to effective marketing operations. As a leader, you should always look for ways to simplify workflows and remove obstacles. This could mean using agile methods, adopting project management tools, or improving team communication. Streamlined processes boost productivity and allow for more creativity and strategic planning.

Cuanto mas ágil sea la comunicación y la lectura o analisi del funel, mejores resultados tendrás, en ese sentido es básico que el equipo de ventas conozca perfectamente la tecnologia usada, pero que tambien participe activamente en la toma de decisiones

Un proceso eficiente en marketing se refiere a la planificación, ejecución y seguimiento de las actividades de marketing de manera coherente y organizada para lograr los objetivos establecidos. Cuando los procesos son eficientes, se pueden maximizar los recursos disponibles, minimizar los errores y aumentar la productividad del equipo de marketing. Además, los procesos eficientes permiten una mejor coordinación entre los diferentes equipos y áreas de la empresa, dando una comunicación más fluida y una mejor colaboración. Al tener procesos eficientes, las empresas pueden tomar decisiones informadas basadas en datos relevantes y análisis detallados, lo que les permite optimizar sus estrategias de marketing y obtener mejores resultados.

our team is the most valuable part of your marketing operations. By investing in their development through training, encouraging knowledge sharing, and promoting a culture of continuous improvement, you will see significant benefits. As a leader, focus on empowering your team with the skills and confidence they need to succeed in their roles, which will, in turn, boost the overall performance of your marketing efforts.

Investing in team development is crucial for the sustained success of marketing operations. Two important points to consider are 1) focus on building a diverse team and 2) encourage innovation. Diversity in a team can lead to richer perspectives and more creative solutions. Strive to build a team with varied backgrounds, experiences, and skill sets. This diversity can enhance problem-solving and lead to more effective marketing campaigns that resonate with a broader audience. Create an environment where team members feel safe to experiment and innovate. Encourage them to bring new ideas to the table and take calculated risks. This can lead to breakthroughs in marketing strategies and keeps the team dynamic and forward-thinking.

Team development is one of the fundamental pillars to stand out as a leader in marketing operations. I believe that investing in the training and well-being of the team not only improves productivity but also strengthens organizational culture. Leading with empathy, providing constructive feedback, and promoting growth opportunities are essential strategies to create a cohesive and motivating work environment. In my experience, I have seen teams achieve extraordinary results when each member feels valued and encouraged to develop their skills to the fullest.

La gente es el valor más importante de la empresa y la experiencia es invaluable para lograr resultados satisfactorios en medio plazo

De acuerdo ami experiencia en otros mercados, la vision estrategica a largo plazo es la mejor arma para poder tener resultados a medio plazo. En aviación la seleccion de un destino para volar se realiza cn mucha antelación, analizando muchos variables, pero una vez que se toma la decisión de volar, es casi imposible que esa operación se cancele, como proveedor de servicios turisticos, debes seguir esos movimientos de inversion de hoteles, Lineas aereas y analizar sus mercados, economias, etc. para poder estar preparado a captar estos turistas que llegarán a tu zona

Marketing ops leadership isn't about micromanaging campaigns; it's about seeing the bigger picture. By developing a clear strategic vision, you bridge the gap between data and action. Analyze market trends, customer journeys, and competitor strategies to craft plans that directly fuel the company's goals. This foresight allows you to champion the adoption of impactful technologies, optimize workflows for efficiency, and guide your team to seamlessly align marketing efforts with business objectives. Become the translator between insights, strategy, and execution, ensuring marketing ops isn't just a function, but the engine driving measurable growth.

Absolutely true that Strategy though a quite macro element ,yet If handled by a leader in a simplistic form if one of the key pillars for how the company's bell curve shapes up . Understanding & carving the short- long term milestones, weathering the market uncontrollable's , Unlearning & taking the onus of the risk quotient attached to the strategic canvas in consensus with various stakeholders is one of the key drivers as in how the ecosystem drivers get aligned seamlessly internally & externally & lead your brand / company to the end goals & Futuristic goals as well .

Los líderes en operaciones de marketing deben tener una visión estratégica clara y estar centrados en los objetivos a largo plazo de la empresa. Deben ser capaces de identificar las tendencias del mercado, anticiparse a los cambios y dise?ar estrategias efectivas para alcanzar el éxito. Además, los líderes en operaciones de marketing deben tener un profundo entendimiento del negocio y del público objetivo de la empresa. Deben ser capaces de analizar datos e interpretar resultados para tomar decisiones informadas y medir el impacto de sus acciones.

To stand out as a leader in marketing operations, influencing and inspiring are indispensable skills. In my opinion, an effective leader must be able to communicate a clear and motivating vision that resonates with the team and drives them to overcome challenges. This requires authenticity, integrity, and a genuine passion for the work we do. When leaders demonstrate commitment and enthusiasm, they inspire their teams to do the same, creating a virtuous cycle of innovation and excellence. Inspiring goes beyond words; it's about being an example and showing that every challenge is an opportunity to grow and learn.

Make sure the strategic vision of your campaigns is firstly aligned to your user personas and, secondly, is well grasped by your team. When your team fundamentally understands the wants and needs of your audience, it’s easier to develop marketing strategies that you can then optimise over time.

As a leader, your ability to communicate the vision effectively can create a sense of purpose and excitement within your team. It's not just about setting goals but about fostering an environment where innovation thrives and where everyone feels valued and heard. By acknowledging your team's efforts and celebrating their successes, you create a culture of trust and collaboration.

- Build a strong personal brand within the industry - Embrace and implement the latest marketing technologies - Foster a culture of collaboration and innovation - Set clear goals and KPIs for the team - Demonstrate strong project management skills - Cultivate relationships with key stakeholders - Stay informed about market trends and consumer behavior - Lead by example in embracing change and agility - Champion a data-driven approach to decision-making - Invest in the professional development of the team

Un ejemplo de ello se encuentra en Grupo Cengall, la dirección de mercadotecnia ha desarrollado estrategias innovadoras que han posicionado a la empresa siempre a la vanguardia