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Last updated on 2024年6月4日

Here's how you can rebuild and thrive after a layoff in Search Engine Marketing (SEM).

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Losing your job in Search Engine Marketing (SEM) can be a tough blow, but it's also an opportunity to reassess your career and make a strategic comeback. SEM, which includes both paid search advertising and Search Engine Optimization (SEO), is a dynamic field with plenty of room for growth and innovation. If you've been laid off, take heart—there are steps you can take to rebuild your career and emerge stronger than before.

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Israel Scussel Degasperi

?? Gerente/Head de #MarketingDigital; ?? Especialista em #GrowthHacking; ?? Desde 2008 no mercado; ?? Mídia Paga, SEO…

1 Assess Reality

Start by taking a realistic look at your situation. Understand the SEM landscape and where your skills fit in. Search Engine Marketing demands proficiency in tools like Google Ads and a solid understanding of SEO practices. Identify gaps in your knowledge and consider how the industry has evolved since you last checked. It's crucial to be honest about your strengths and weaknesses and to develop a plan that leverages your experience while addressing any areas that need improvement.

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2 Update Skills

The SEM industry is constantly changing, with new tools and algorithms emerging regularly. Use this time to update your skills. Free online resources, webinars, and courses can help you stay current with the latest trends in keyword research , ad copywriting, and analytics. Understanding the nuances of pay-per-click (PPC) campaigns and how to optimize them for better performance is essential. This not only makes you more marketable but also ensures you're ready to hit the ground running in your next role.

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Israel Scussel Degasperi

?? Gerente/Head de #MarketingDigital; ?? Especialista em #GrowthHacking; ?? Desde 2008 no mercado; ?? Mídia Paga, SEO, CRM, Inbound, CRO; ?? Palestras e Cursos in-company; ?? Tra??o em Startups??;
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Atualizar habilidades e essencial para todos os profissionais. N?o espere ser demitido para isso. Aproveitar este espa?o rico de colabora??o que o #Linkedin nos proporciona vale ouro! Seja um membro ativo desta e de outras comunidades que fazem sentido para sua vida profissional. Conte comigo pro que você precisar! Deixa um ?? se você está comigo ativo nesta comunidade!

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3 Network Actively

Networking is key in the SEM industry. Connect with former colleagues, join online forums, and participate in virtual meetups. These connections can offer emotional support, provide industry insights, and lead to job opportunities. Don't underestimate the power of social media platforms like LinkedIn to make new connections and showcase your expertise. Share your thoughts on SEM trends or write articles to demonstrate your knowledge and engagement with the field.

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4 Build Portfolio

Showcasing your work is vital in SEM. Create a portfolio that highlights successful campaigns you've managed , showcasing your ability to drive traffic and conversions. Include case studies that demonstrate your strategic thinking and problem-solving skills. A well-crafted portfolio not only proves your expertise but also provides a talking point during interviews, setting you apart from other candidates.

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Muhammad Talha

Digital Marketing Consultant | I Help Businesses Grow with Data-Driven Google Ads & Meta Ads Strategies | Boost Leads & Sales with Expert PPC Management. #googleads #socialmediamarketing #ppc #freelancer
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Layoffs can be a setback, but this article provides a roadmap to navigate it. Building a portfolio is a smart way to stay ahead of the curve and land your next SEM role.

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5 Freelance Options

Consider freelancing as a way to rebuild your career. It can provide you with income while you search for a full-time role and can also help expand your network. Freelancing allows you to work on diverse projects, further building your portfolio. Platforms dedicated to freelancers are a good place to start looking for opportunities, but also reach out directly to businesses that may benefit from your SEM expertise.

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6 Stay Positive

Maintaining a positive mindset is crucial during this period of transition. A layoff can be an emotional blow, but it's important to stay focused on your goals. Remember, every setback is an opportunity to learn and grow. Keep up with industry news , be proactive in your job search, and remain confident in your abilities. Your attitude can make a significant difference in how quickly you bounce back and how effectively you seize new opportunities in SEM.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can rebuild and thrive after a layoff in Search Engine Marketing (SEM).

1

2

3

4

5

6

7

1 Assess Reality

2 Update Skills

3 Network Actively

4 Build Portfolio

5 Freelance Options

6 Stay Positive

7 Here’s what else to consider

Search Engine Marketing (SEM)

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Here's how you can rebuild and thrive after a layoff in Search Engine Marketing (SEM).

1

2

3

4

5

6

7

1 Assess Reality

2 Update Skills

3 Network Actively

4 Build Portfolio

5 Freelance Options

6 Stay Positive

7 Here’s what else to consider

Search Engine Marketing (SEM)

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