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Here's how you can professionally handle negative feedback in Corporate Communications.

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Handling negative feedback is an inevitable part of corporate communications. Whether you're a seasoned professional or just starting out, criticism can sting. However, it's crucial to remember that feedback, even when negative, is a valuable tool for growth and improvement. Your response can either bolster your professional reputation or damage it. By approaching negative feedback with the right mindset and strategies, you can turn potentially uncomfortable situations into opportunities for learning and development.

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Cris Hay-Merchant, APR

Multi-Channel Marcom Leader & Accredited PR Pro
Cristina Luna Del Pozo

Creando contenido de valor
?Merry Strullu ? Développez le management, l'organisation, les RH en intelligence collective?

Coach professionnelle de dirigeants, RH et managers??Facilitatrice avec +de 3000 heures d'animation de séminaires…

1 Listen First

When you receive negative feedback, your first instinct might be to defend your work. Instead, take a moment to listen actively. This means giving the person your full attention, acknowledging their concerns without interruption, and considering their perspective. By showing that you value their input, you create an environment of mutual respect. Active listening also provides you with a clearer understanding of the issues at hand, which is essential for formulating an appropriate response.

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Cristina Luna Del Pozo

Creando contenido de valor
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Frente a un comentario negativo, primero agradece al cliente por su feedback y reconoce su experiencia, mostrando comprensión y disposición para resolver el problema. Escucha su malestar, su experiencia. Investiga a fondo la situación y proporciona una respuesta clara y honesta, detallando los pasos que tomarás para abordar la queja. Mantén una actitud calmada y profesional, evitando defensivas o excusas, y utiliza la retroalimentación para mejorar continuamente los productos, servicios o procesos internos de la empresa. Este enfoque no solo ayuda a resolver el problema en cuestión, sino que también fortalece la confianza y la lealtad del cliente, demostrando que valoras su opinión y estás comprometido con su satisfacción.

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Shailya Varma

General Manager Marketing & Branding at Smart IMS
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While receiving feedback one would definitely want to defend but i personally feel that one most be calm and listen carefully, sometime it is just a miscommunication... Listen attentively! is very important, seek clarification, and acknowledge emotions.

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?Merry Strullu ? Développez le management, l'organisation, les RH en intelligence collective?

Coach professionnelle de dirigeants, RH et managers??Facilitatrice avec +de 3000 heures d'animation de séminaires ??Consultante en organisation, QVCT et communication interne??Sociologue des organisations
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La 1ère étape est de se poser, et comme nous propose la communication non violence, de laisser pisser le chacal dans un lieu sur et confidentiel. Une autre astuce est également d'écrire une réponse avec tout son c?ur et son énergie...et attendre pour voir si c'est pertinent ou pas de l'envoyer sous cette forme. La plus part du temps, le même est supprimé. Pour savoir écouter, il faut être émotionnellement disponible.

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Sajid Imran

Experienced Head of Admin & Sales Operations with a demonstrated history of working in the real estate industry. Skilled in Marketing Management, Negotiation, and Real Estate Development with an M.Phil in Mngt Sciences.
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We try to explore the jist of the problem as soon as possible. Secondly, we must check those areas where someone is lacking, which may be behavioral issues, and try to improve them by counseling. By asking fundamental questions in-depth questions will bring a clear picture and solutions will be suggested accordingly.

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Sumeet K.

Growth Consultant | AdTech & SaaS |
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Sideline- Emotions! Listen objectively, actively hear the other person out, note down the points you agree with, note down the points where you have a different opinion.

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2 Stay Calm

Maintaining composure is key when dealing with negative feedback. It's natural to feel defensive or upset, but reacting emotionally can escalate the situation. Take a deep breath and remind yourself that the feedback is not a personal attack but rather a commentary on your work. Staying calm allows you to respond thoughtfully and professionally, demonstrating your ability to handle criticism with grace.

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?Merry Strullu ? Développez le management, l'organisation, les RH en intelligence collective?

Coach professionnelle de dirigeants, RH et managers??Facilitatrice avec +de 3000 heures d'animation de séminaires ??Consultante en organisation, QVCT et communication interne??Sociologue des organisations
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Certes respirer et faire de la sophrologie peut aider. Ce qui va permettre de redescendre la pression, c'est de vous visualiser dans la posture que vous aimeriez avoir. Il s'agit de la posture juste.

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Sumeet K.

Growth Consultant | AdTech & SaaS |
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Don’t React! Consciously block your initial response and just allow your brain to process the information objectively. Start your response by acknowledging the other person’s point of view, reiterate the points that you agree with to build rapport with the other party.

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3 Analyze Objectively

After listening to the feedback, step back and analyze it objectively. Determine whether the criticism is constructive and identify the core issues being addressed. Sometimes feedback is influenced by personal biases or miscommunication, so it's important to separate the useful content from any unhelpful noise. By focusing on the actionable aspects of the feedback, you can make informed decisions on how to proceed.

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Sumeet K.

Growth Consultant | AdTech & SaaS |
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Analyse the feedback, quickly gather facts/data that are relevant to the topic of discussion and then present your perspective on the points one by one.

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4 Communicate Clearly

Once you've processed the feedback, it's time to communicate your response. Do this clearly and assertively, without being confrontational. Acknowledge the points you agree with and outline your plan to address them. If there are areas of disagreement, explain your perspective respectfully. Clear communication helps prevent misunderstandings and shows that you are committed to maintaining professional standards.

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Sumeet K.

Growth Consultant | AdTech & SaaS |
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Clean and clear communication is the key. Take a strategic approach: 1. Divide all points discussed based on criticality/severity 2. Take a cause-effect-reasoning approach 3. Allow the other person to share feelings/feedback during the conversation 4. Follow through with data/facts 5. Maintain your confidence

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?Merry Strullu ? Développez le management, l'organisation, les RH en intelligence collective?

Coach professionnelle de dirigeants, RH et managers??Facilitatrice avec +de 3000 heures d'animation de séminaires ??Consultante en organisation, QVCT et communication interne??Sociologue des organisations
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Communiquer clairement c'est : - structurez en 2 à 5 points clefs vos idées - synthétisez vos idées - poser l'objectif et l'intention - mettre un cadre de confiance et de sécurité

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5 Follow Through

Promising to address feedback is only the first step; following through on your commitments is where the real work lies. Develop a plan to implement changes based on the feedback you've received. This might involve revising a project, altering a communication strategy, or enhancing your skills. By taking action, you demonstrate your dedication to continuous improvement and your respect for the feedback process.

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6 Reflect and Grow

Finally, use negative feedback as an opportunity for self-reflection and growth. Consider what lessons you can learn from the experience and how you can apply them in the future. Reflecting on feedback can lead to personal and professional growth, helping you to become a more effective communicator. Remember, every piece of feedback, regardless of its tone, is a chance to evolve and enhance your corporate communications skillset.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Cris Hay-Merchant, APR

Multi-Channel Marcom Leader & Accredited PR Pro
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It's important to process feedback, especially negative feedback, in a measured, meaningful way. One tip I treasure from a former colleague is to have a "go-to: phrase that you can use to respond in the moment. This works because you can then process the feedback and then evaluate it at the optimal time and place for you. My response involves showing appreciation for their feedback -- acknowledging what has been said but not agreeing or disagreeing immediately. Being prepared allows me to stay focused and in the conversation instead of being taken off track.

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Here's how you can professionally handle negative feedback in Corporate Communications.

1

2

3

4

5

6

7

1 Listen First

2 Stay Calm

3 Analyze Objectively

4 Communicate Clearly

5 Follow Through

6 Reflect and Grow

7 Here’s what else to consider

Corporate Communications

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Here's how you can professionally handle negative feedback in Corporate Communications.

1

2

3

4

5

6

7

1 Listen First

2 Stay Calm

3 Analyze Objectively

4 Communicate Clearly

5 Follow Through

6 Reflect and Grow

7 Here’s what else to consider

Corporate Communications

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