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Last updated on 2024年7月27日

Here's how you can overcome the major hurdles in developing resilience within Internal Communications.

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In internal communications, resilience refers to the capacity of your communication strategies to adapt to changes and bounce back from challenges. It's the robustness of your systems and processes to withstand disruptions like organizational changes, market volatility, or technological shifts. Building resilience in internal communications means creating a framework that supports continuous dialogue, ensures message consistency, and fosters a culture of adaptability among employees. It's about being prepared for the unexpected and having the agility to respond effectively.

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Lawrence O'Reilly

Owner/President of The O'Reilly Group LLC
Ritika J.
Rozelle L.

Driving business growth with strategic PR | Ex-Journalist & Corp Comm Head for unicorns & listed companies.

1 Assess Needs

Your first step is to conduct a thorough assessment of your current internal communications setup. Identify what's working well and what isn't. Are messages reaching everyone they need to? Is feedback encouraged and acted upon? Understanding the gaps in your communication channels and processes is crucial. This assessment will help you pinpoint the specific areas where resilience needs to be bolstered. It's about getting a clear picture of your starting point before you map out your journey to improved resilience.

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Ritika J.
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In my experience, Overcoming hurdles in building resilient internal comms: Prioritize agility, foster collaboration, invest in employee feedback, leverage data, and cultivate a culture of continuous learning and adaptation.

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2 Plan Strategically

Developing a strategic plan is essential. This plan should outline your goals for resilient communications, the methods you'll use to achieve them, and the metrics for measuring success. It's important to consider how your internal communications can remain effective during times of stress or change. Think about diversifying communication channels , creating redundancy systems, and establishing clear protocols for crisis communication . A well-thought-out strategy will serve as your roadmap, guiding you through the implementation of resilience-building measures.

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Rozelle L.

Driving business growth with strategic PR | Ex-Journalist & Corp Comm Head for unicorns & listed companies.
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- Encourage a flexible work environment to help the team adapt to changes. - Create opportunities for team collaboration to build a supportive network. Give your team the room to fail. - Offer training sessions focused on improving problem-solving, technological, and critical thinking abilities.

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3 Engage Staff

Engagement is key to resilience. You must actively involve staff in the development and execution of internal communications strategies. This means not just disseminating information but also listening to feedback and incorporating it into your approach. Encourage open dialogue, provide training where necessary, and foster a sense of ownership among employees. When staff feel they are part of the process, they are more likely to be committed to the resilience of the system as a whole.

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4 Foster Culture

Cultivating a culture that values adaptability and open communication is a cornerstone of resilience. This culture should encourage employees to voice concerns, share ideas, and collaborate on solutions. It's about creating an environment where change is not feared but embraced as an opportunity for growth. By fostering such a culture, you enhance the capability of your internal communications to withstand and adapt to the unexpected.

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Lawrence O'Reilly

Owner/President of The O'Reilly Group LLC
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It’s all about building and maintaining an HONEST, ONGOING RELATIONSHIP with employees. This is more than a “strategy.” It’s a commitment from top leaders. CELEBRATE and REWARD employees’ contributions in the workplace and communities. Demonstrate that the organization TRULY REPSECTS AND CARES about the importance, role and value of employees. Employees will sense it if it’s not genuine. Communication should be ONGOING and TWO-WAY. Seek – and use – employees’ feedback about overall communications and key projects/initiatives. CREATE AN EMPLOYEE COMMUNICATIONS BOARD to provide straightfoward, unvarnished concerns/input from frontline employees; to serve as a sounding board; and to participate in companywide Q&A sessions with top leadership.

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5 Leverage Technology

In today's digital age, technology plays a pivotal role in developing resilient internal communications. Utilize software and tools that facilitate seamless collaboration and information sharing, even in remote or challenging circumstances. Ensure that your technology solutions are robust, secure, and flexible enough to support a variety of communication needs. By leveraging technology effectively, you can create a more resilient communication infrastructure capable of adapting to future challenges.

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6 Continuous Improvement

Finally, resilience is not a one-time achievement but an ongoing process. Regularly review and update your strategies to ensure they remain effective and relevant. Be proactive in seeking out new ideas and approaches that can enhance the resilience of your internal communications. Encourage continuous learning and experimentation within your team. By committing to continuous improvement , you ensure that your internal communications can evolve and remain strong, no matter what challenges arise.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can overcome the major hurdles in developing resilience within Internal Communications.

1

2

3

4

5

6

7

1 Assess Needs

2 Plan Strategically

3 Engage Staff

4 Foster Culture

5 Leverage Technology

6 Continuous Improvement

7 Here’s what else to consider

Internal Communications

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Here's how you can overcome the major hurdles in developing resilience within Internal Communications.

1

2

3

4

5

6

7

1 Assess Needs

2 Plan Strategically

3 Engage Staff

4 Foster Culture

5 Leverage Technology

6 Continuous Improvement

7 Here’s what else to consider

Internal Communications

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