Here's how you can outperform your competition in the global marketplace as an Industrial Designer.

Design is a solo act. You have to make a name for yourself. So you need to be seen and see other people. The best way to do it is participating in global competitions. Whatever design that you do you may find a competition to propose you work to. Find out their criteria and comply accordingly. This is also prestigious for the client. This way you may have a global design standard, compare your work to other designers, earn awards in time. Also being a part of clubs, alumni or designer organisations will help you keep an eye on the community. Attending international seminars and fairs with an intention to network, meaning having your personal pitch carrying something to leave behind to be remembered - an interesting business card - helps.

?? During an international project, I discovered that European customers preferred minimalist designs with hidden storage solutions. ??? I adapted our designs to incorporate sleek lines and concealed compartments, ensuring they met local preferences. Using advanced CAD software, I created virtual prototypes, enabling faster iterations and real-time collaboration with overseas clients. ?? Additionally, I focused on sustainable materials and eco-friendly manufacturing processes, which appealed to the environmentally conscious market segment.

Design for the trend or for the user? Of course, trends are important. Design (and art, by the way) thrives on context. If two products achieve the same result, but one is made with cutting-edge materials and a new manufacturing process, that product will attract more attention even if it performs the same as the first. So, the question is, for whom is the design made? For attention (the stock value) or for the user?

The value of new design technologies and processes versus the familiarity and efficiency of established methods. This is where opinions diverge: some immediately adopt the latest development tools. As soon as a new 3D printing method is released, they try it out, even if it means that ongoing projects have to be put on hold. The other faction doesn't respond to new technologies at all. These individuals are deeply rooted in their processes and often have such a strict workflow that they can't afford to experiment.

???? Invest in advanced design software and stay updated with the latest industry trends to create cutting-edge designs that appeal to diverse markets. Emphasize sustainability by using eco-friendly materials and processes, attracting environmentally conscious consumers. Enhance your brand's reputation through superior craftsmanship and rigorous quality control. Establish a strong online presence with a professional website and active social media profiles to showcase your work. Networking at international trade shows and forming strategic partnerships can open new markets. Continuous learning and adaptation are key to staying ahead in this dynamic field.

Design and sustainability. A paradox. It is quite peculiar: you would assume that everyone would be interested in making products as sustainable as possible, yet more and more users seem to always want the latest iPhone or MacBook. For years, companies like Apple have been working against sustainable design: fewer ports, non-repairable devices, non-replaceable batteries, proprietary connectors, etc., etc. Apple is not alone in this. Apparently, there are many different kinds of sustainability.

?? Outperforming the competition in the global marketplace as an industrial designer is like navigating an ever-changing landscape. ?? Constantly honing your skills is essential, much like sharpening your tools for any journey. ??? Embrace new technologies and methodologies to stay ahead, akin to upgrading your map and compass. ??? Cultural sensitivity and market research act as your guide, helping you understand diverse client needs and preferences. ?? Building strong networks and collaborations form the bridges that connect you to new opportunities. ?? By staying adaptable and continuously learning, you'll navigate this landscape successfully, leaving competitors behind. ??