Here's how you can optimize search engine rankings for your content using strategic thinking.

Ideally, you would want to have the primary keyword in the title, meta description, body, and throughout headers. Consider targeting high volume keywords. I feel content writers should go beyond this keyword focus to match user intent and share real-world experiences to stand out. For example, if you are writing about 'content marketing reporting', your users probably know what content marketing is. Instead of covering 'what', consider covering 'how' and add examples/templates to help them do their job better.

Here are practical steps to optimize your content effectively: Keyword Research: Conduct thorough keyword research to identify relevant terms and phrases that align with your content and audience. Content Structure: Organize your content logically with clear headings, subheadings, and bullet points to enhance readability and SEO. Quality Content: Focus on creating high-quality, valuable content that addresses user intent and provides solutions to their queries. Link Building: Build authoritative backlinks from reputable sources to increase your content's credibility and visibility. Monitoring and Adaptation: Continuously monitor performance metrics, analyze SEO trends, and adapt your strategy accordingly to stay ahead of the competition.

You optimize your web page content for a specific keyword to tell search engines "This is what the web page is about." So, when people search the phrase, they find your page. Some tips to do this right: -Your primary KW should be user-driven & have high search volume in your niche. Use it in header, intro & throughout the article, and also in URL. -Use Ahrefs to find secondary KW related to the primary KW. They might be low volume but relevant to your topic. -Target primary KW's very close variations & 5-10 secondary KWs in your content. -Use Clearscope to check if you've missed some topics. -Don't over optimize. Answer the user query, you'll cover most tips mentioned. Rest is for you to ensure you don't miss anything in your content.

The actual topic is what will rank the most in SEO. Starting with a unique subject will help you rank better. It’s possible to cram a bunch of additional keywords into an article, but would you want to read it?

Always talk to subject matter experts and people relevant to your topic and add their inputs. Nothing gets better than this. Also back your points with data or experience from you or others. That's how you get high quality content. This definitely takes more time but it's worth the effort.

I learned this skill the hard way. (Shoutout to my Canva Country lead! Whenever you are writing, it does not matter if it sounds great on paper; it tests the user's needs. Constantly ask yourself if your text is answering or solving a problem. UX goes beyond just website design. High-quality, informative content that addresses user needs and search intent is crucial. This keeps visitors engaged and coming back for more. Think beyond just keeping visitors on your site. A positive UX should encourage them to take desired actions, such as subscribing to a newsletter, purchasing, or contacting you. Use clear calls to action and optimize your website for conversions.

Do not, I repeat, do not mail anyone saying "let's do link swaps or add my link." This goes straight to trash. Instead follow these rules for your outreach campaign: - Prospect potential high quality & relevant sites in your domain. - Find their editor, writer or publishing team members using tools like LinkedIN, Hunter.io. - Tailor your pitch to them. Use their name in salutation. Tell what you like about their content, pitch your resource by listing the unique value it provides. Tip: Personalise email outreach in bulk using tools like Pitchbox. - Follow-up in a week. Outreaches get a response rate of 5 - 30% typically. Dont lose hope if you don't get reply. Build your network with those who reply to leverage later.

First of all, you share your content. I often see writers and content creators not sharing their own work which is a cardinal sin if you are in content marketing. So share max. Tag people involved in creating the content for initial traction. Also tag relevant thought leaders or influencers in the domain, engage in conversation with them on the topic. Do this consistently, your audience will follow.Linkedin and Twitter are the best places for B2B and SaaS cos to reach relevant audience. So use these platforms.

Make use of smart SEO tools like Semrush to analyse and track the performance of our content. These tools also help us understand the current trends in the domain we are in, our competitors' strategies, and more.