Here's how you can nurture your online presence and personal brand while job searching post-layoff.

First, understand the World has access to your open book through Social Media, the Internet, very Basic Communications search’s. Keep your housekeeping organized and in sync with all, never express your opinions unless you’re in total agreement with, and if needed prepared to defended your statements. Casual conversations and quotes that seem so non important at the time can paint a very opinionated image that may hamper the reality of who you really are. Positive statements are always a pleasant addition, it’s how you desire a publicly portrayal of yourself, the real you.

1.Audit Profiles 2.Update Online Profiles 3.Content Generation 4.Networking 5.Upskilling 6.Story Preparation 7.Consistency 8.Uniformity

1. Update LinkedIn Profile: Ensure your LinkedIn profile is current and accurately reflects your skills, experiences, and career objectives. Update your headline, summary, experience section, and skills endorsements. 2. Update Other Professional Networks: Besides LinkedIn, update any other professional networks you're a part of, such as Indeed, Glassdoor, or professional association. 3. Update Personal Website/Portfolio: If you have a personal website or online portfolio showcasing your work, update it with any recent projects, case studies, or achievements. Make sure it's easy to navigate and visually appealing. 4.Google Yourself: Conduct a Google search of your name to see what comes up.

1.Start a Blog: Launching a blog on topics related to your industry or expertise allows you to showcase your knowledge and insights. 2.Create Videos: If you're comfortable in front of the camera, consider creating video content. You can share tutorials, vlogs, interviews, or presentations on platforms like YouTube or LinkedIn. 3.Guest Posting: Contribute articles to industry-related blogs or publications as a guest author. This not only exposes you to a broader audience but also positions you as a credible authority in your field.

1.Optimize Social Media Profiles: Ensure your social media profiles, especially on platforms like LinkedIn, are up-to-date and showcase your skills, experiences, and career objective 2.Engage with Industry Professionals: Follow industry leaders, influencers, and companies in your field on social media platforms. 3.Participate in Online Communities: Join relevant online communities, forums, or groups related to your industry or job search. 4.Attend Virtual Events and Webinars: Take advantage of virtual events, webinars, and networking sessions to connect with professionals in your field. Participate actively by asking questions, sharing your insights, and networking with other attendees.

1. Define Your Brand: Identify your unique strengths, skills, values, and passions. Consider what sets you apart from others in your field and how you want to be perceived by employers and colleagues. 2. Craft Your Elevator Pitch: Develop a concise and compelling elevator pitch that summarizes who you are, what you do, and what you're passionate about 3. Update Your Online Profiles: Ensure your online profiles, especially on platforms like LinkedIn, reflect your personal brand.

It's easy to feel lost or discouraged after a layoff and the job search can be at times daunting. One strategy that can be really helpful is getting yourself someone who can provide guidance and support throughout your search. Either a coach or a mentor. Personally, having a coach has made a huge difference. They have helped me identify my strengths and weaknesses and be self-aware. But more than that, they have provided a space for me to vent frustrations, brainstorm ideas, and stay positive. Also, its very important to focus on Mindset Shift. Having the right mindset for the job search is key in helping to reframe challenges into opportunities, building your confidence, and believing in your ability to find the perfect position.