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Last updated on 2024年9月18日

Here's how you can navigate multiple options as a content creator.

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In the ever-evolving world of content creation, you're often faced with a myriad of options, from platform selection to content type, each with its own potential for success. The key lies in navigating these options strategically, ensuring that your creative efforts align with your goals and resonate with your audience. Whether you're a seasoned creator or just starting out, understanding how to sift through the plethora of choices can be the difference between obscurity and a thriving online presence.

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Precious Oladimeji

Ghostwriter | I help professionals with great ideas but limited time to bring their ideas to life | Content Writer |…
Sifon Umoh

SEO Blog Writer| Editor|I create SEO content that places you at the top of search results| Storyteller| Creative…

1 Assess Goals

Before diving into the sea of content creation, take a moment to anchor yourself by clearly defining your goals. Are you looking to educate, entertain, or inspire? Perhaps you aim to grow a loyal following or monetize your content? By pinpointing exactly what you want to achieve, you can tailor your choices to serve these objectives. This focus will guide your decision-making process, making it easier to determine which platforms and content types are most likely to help you reach your targets.

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Precious Oladimeji

Ghostwriter | I help professionals with great ideas but limited time to bring their ideas to life | Content Writer | Author | Podcast Host
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Why am I putting out this content in the first place? Who am I trying to reach? What kind of reaction do I want to draw from my audience after they've consumed this content? These are some of the questions that can help you as a content creator determine what goal you wish to achieve with your content.

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Sifon Umoh

SEO Blog Writer| Editor|I create SEO content that places you at the top of search results| Storyteller| Creative writer| Author
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Your goal is your first guiding light as a content creator. You'd like to check what options fit into your goals. So start by clearly defining your goals. Break them into precise smaller chunks. Once you are done, outline your options and check them against your goals. Do they align with your goals? Will they work towards getting you to your target? If no, weed them out.

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2 Know Audience

Understanding your audience is crucial. You must know their preferences, pain points, and online habits. Are they looking for quick tutorials or in-depth analysis? Do they engage more with images or text? By identifying who your audience is and what they crave, you can craft content that appeals directly to them. This connection not only fosters engagement but also builds a community around your content, leading to a more dedicated viewership.

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John T.

History Graduate from SUNY Geneseo, former researcher and editing intern at Wayne Historians Organization. Pursuing graduate degree at SUNY Empire State. With proficiency as an e-sports commentator and content creator.
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I’ve found that using your audience to know them is the best way. Ask them what they want by means you can. See where you can go from there. You also need to look at your own resources and see the following. What does the best and why? What gets the most interaction? Is there anything you can improve? What didn’t do well and why? Is there a market for something that isn’t being covered yet?

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3 Content Types

Exploring different content types is like adding spices to a dish; it can completely alter the flavor. From blog posts and videos to podcasts and infographics, each type has its unique appeal and use case. Consider experimenting with various formats to see what resonates best with your audience and what you enjoy creating. Remember, the content type should amplify your message, not overshadow it, so choose forms that best convey your ideas and showcase your strengths.

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John T.

History Graduate from SUNY Geneseo, former researcher and editing intern at Wayne Historians Organization. Pursuing graduate degree at SUNY Empire State. With proficiency as an e-sports commentator and content creator.
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Find the format you find the most fun to create and you feel like you can continue to enjoy creating. If you don’t enjoy it you won’t make content as good as it could be. It becomes more of a chore then a passion.

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4 Platform Choice

Selecting the right platform is akin to choosing the right stage for a performance. Each platform has its own culture, algorithm, and audience behavior. For instance, some platforms favor short-form video while others are hubs for long-form written content. It's important to research where your content will likely flourish and where your target audience spends their time. Aligning your content with the right platform can significantly amplify its reach and impact.

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John T.

History Graduate from SUNY Geneseo, former researcher and editing intern at Wayne Historians Organization. Pursuing graduate degree at SUNY Empire State. With proficiency as an e-sports commentator and content creator.
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Depending on the format of your content you need to pick the right platform. For example if you are making short form comedy videos. Tiktok, YouTube shorts and Instagram would likely be best for you. However if you are doing long form informative videos YouTube would be best.

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5 Analyze Trends

Staying attuned to industry trends can provide valuable insights into what content is currently capturing attention. However, chasing every trend is not advisable. Instead, discern which trends align with your brand and audience's interests. Incorporating relevant trends can refresh your content and keep it current, but always weigh their longevity and impact before investing time and resources into fleeting fads.

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6 Adapt & Evolve

Flexibility is a content creator's superpower. The digital landscape shifts rapidly, and what works today may not tomorrow. Regularly review your content's performance, listen to feedback, and be willing to adapt your strategy. This might mean tweaking your content types, exploring new platforms, or even pivoting your approach entirely. Being open to change and ready to evolve with the medium ensures that your content stays relevant and engaging.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can navigate multiple options as a content creator.

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1 Assess Goals

2 Know Audience

3 Content Types

4 Platform Choice

5 Analyze Trends

6 Adapt & Evolve

7 Here’s what else to consider

Content Creation

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