Here's how you can navigate growth opportunities transitioning from content writing to UX content strategy.

I believe moving from content writing to UX content strategy means using your writing skills while learning how to improve user experiences. Right? As a content writer, you're good at creating clear and engaging messages. In UX content strategy, you'll use these skills to make sure the content not only communicates well but also helps users have a better overall experience! To make this change smoothly, it's important to understand how USERS THINK and what they need when they use websites or apps. It's also helpful to learn about UX research methods and tools. These can give you insights into what users expect and how they interact with digital platforms ;)

Si nos ponemos a ver la estructura clásica en la que se crea una narrativa, entendemos que hay un protagonista (quien manifiesta el deseo) y un antagonista (quien tiene la potestad de dar o no ese deseo). Entonces, si en UX writing digo que el protagonismo debe estar en la persona usuaria; significa que tú, como marca, tiene que hacer todo el esfuerzo para que la acción que debe desempe?ar la persona dentro de tu experiencia sea lo menos dramática posible. Para eso: - La segunda persona del imperativo te ayuda a guiar a la persona desde el rol protagónico del viaje del héroe. - Menos es más. Habla claro y sin rodeos. - Entre menos acciones, mejor. Escribe para descomplicar la vida.

Imagine writing website copy for a music streaming service. As a content writer, you might focus on crafting compelling product descriptions. But as a UX content strategist, you'd also consider the microcopy on the play button or the error message that pops up when a song can't be loaded. Your goal is to ensure every touchpoint - textual or not - contributes to a smooth and enjoyable UX. While content writing focuses on delivering clear messages, UX content strategy prioritizes the user's journey. Ask what information does the user need at each stage of their interaction? How can the content guide them towards their goal?

Crafting effective UX content strategy hinges on comprehending the user's journey deeply. It's crucial to master UX design principles to tailor content that resonates with user needs and behaviors. Unlike conventional content creation, UX content strategy demands a thoughtful integration of words within a design context. Empathy is key; envisioning yourself as the user ensures your content effortlessly navigates them through the digital experience.

Years ago I took online courses on UI design fundamentals. Learning about user flows and wireframes helped me understand how content would be displayed on a screen and how users would navigate it. This knowledge allowed me to write content that was not only informative but also aligned with the overall design layout for my clients whenever needed. Familiarize yourself with fundamental design principles like UI design and information architecture. UX content strategy thrives on collaboration with designers, developers, and user researchers. Learning basic design terminology will bridge the communication gap and allow you to effectively contribute to brainstorming sessions and project discussions.

In a recent project, we noticed high bounce rates on a product information page. By analyzing user behavior data, we discovered that the key product features were buried within lengthy text blocks. We restructured the content, using bullet points and call-to-action buttons, and A/B tested different versions. Data analysis showed a significant improvement in user engagement and a decrease in bounce rates. UX content strategy is all about creating content that users actually need and engage with. Learn how to analyze website analytics data to identify areas where content might be confusing or lacking. Focus on metrics like time spent on a page or completion rates for specific actions also.