Here's how you can navigate freelance or contract work in Content Strategy after a layoff.

In a recent project, I crafted a content strategy for a skincare brand aiming to enhance their online presence and sales on Shopify. I began by researching the industry and analyzing competitors to understand the brand’s unique selling points and target audience. I then optimized the website content for SEO and used a content management system to organize and update it regularly. By creating engaging blog articles on skincare tips and customer testimonials, I built trust and encouraged product trials. A detailed content calendar aligned posts with product launches and promotions. This strategy led to increased traffic, higher engagement, and improved sales.

Your portfolio is your freelance calling card. Update it with recent projects, showcasing a range of content strategy work. Include case studies demonstrating how your strategies increased user engagement or improved SEO rankings. A diverse, results-oriented portfolio attracts potential clients by showing your achievements. Ensure it’s accessible and well-organized, allowing prospective clients to quickly grasp your talents.

One thing I have learnt is that my portfolio should speak for me before I even start to speak.. it has worked time and again

Networking is crucial in freelancing. Reach out to former colleagues, join professional groups, and attend industry events. Use LinkedIn to find opportunities and build relationships with potential clients. Engage with the content strategy community by sharing insights and joining discussions. This visibility can lead to referrals and contracts, as peers recognize you as a knowledgeable and active member of the field.

You’re not just offering services!!! If you stick to only what you can do like writing, you’ll inevitably be a liability to any company you work with. Focus more on providing solutions and you’ll be well sought-after.

Effective self-marketing is key to securing freelance work. Develop a personal brand that highlights your unique approach to content strategy. Use social media to share insights and showcase expertise. Create tailored pitches for businesses, focusing on how your skills can solve their challenges. Remember, you're offering solutions that help businesses achieve their goals, not just services.

Transitioning to freelance work means taking charge of your financial health. Create a budget for irregular income and save for taxes. Set up a separate business bank account to keep personal and professional finances distinct. Use accounting software to track invoices, payments, and expenses. Staying financially organized will help you manage money effectively and present you as a serious professional.

In content strategy, continuous learning is essential. Stay updated with industry trends, tools, and best practices by reading blogs, books, and attending webinars or workshops. Invest in courses to enhance your skills and stay competitive. Committing to lifelong learning ensures your strategies remain fresh and effective, keeping you in demand as a content strategist.

Consider sharing unique examples or stories from your experiences that highlight your problem-solving abilities, creativity, or innovative strategies. These insights can provide a deeper understanding of your expertise and approach, helping to distinguish you further in the freelance market.

Use your experience. While your specific content strategy role might be gone, identify the transferable skills you gained – project management, audience analysis, competitor research – and showcase them in your portfolio and pitches. This demonstrates adaptability and a well-rounded skillset.