Here's how you can navigate the challenges of the ever-changing retail landscape as a merchandiser.

Abra?ar a tecnologia pressup?e estar disposto a aprender algo novo todos os dias, a buscar informa??es por fontes n?o convencionais. Um exemplo é conversar com outros profissionais, inclusive de outras áreas com escuta ativa, e mais preocupado em aprender, do que dizer o que você já sabe. Com o avan?o da Inteligência Artificial e realidade aumentada, todo o Marketing e inclusive a forma que expomos nossos produtos (VM) e servi?os ser?o (ou já est?o sendo) transformados, permitindo inclusive maior personaliza??o, velocidade nas campanhas e comunica??o com os clientes.

Technology and AI can play a vital role especially controlling supply chain from inventory to retail. Using Power BI can reduce lead time managing al) the data

Successfully managing unforeseen disruptions to merchandising timelines demands a proactive strategy. Evaluate the circumstances, communicate clearly, and prioritize activities. Modify deadlines, seek alternative resolutions, and distribute resources judiciously. Retain adaptability, closely track advancement, and derive lessons from challenges. Maintain optimism and resilience to safeguard the ongoing effectiveness of your merchandising endeavors.

You also have to make sure that the tech you are using is adapted to your context and needs. Western countries talk a lot about 5G where as many countries in the reste of the world are 4G connected or even 3G...

Here are some strategies and technologies to consider: 1. Data Analytics and Business Intelligence 2. Inventory Management Systems ? Automated Replenishment ? Demand Forecasting 3. E-commerce Integration 4. Mobile Technology 5. Augmented Reality (AR) and Virtual Reality (VR) 6. Artificial Intelligence and Machine Learning 7. Blockchain Technology 8. Sustainability and Ethical Sourcing 9. Marketing Automation ? Targeted Campaigns ? Social Media Integration 10. Customer Relationship Management (CRM) ? Enhanced Customer Interaction ? Loyalty Programs By embracing these technologies, merchandisers can stay agile and responsive to the evolving retail landscape, ultimately enhancing operational efficiency and improving the customer experience.

Navigating the ever-changing retail landscape as a merchandiser with the help of knowing trends involves staying informed, analyzing data, and quickly adapting to new market realities. Regularly review industry reports from sources like Nielsen, Mintel, and Euromonitor to stay updated on current and emerging trends. Attend industry events, webinars, and trade shows to gain insights into new products, technologies, and consumer behaviors. Use platforms like TrendWatching, WGSN, and Trend Hunter to get expert analysis and forecasts on global consumer trends. Continuously analyze your own sales data to identify which products are performing well and which are lagging. Use tools like Tableau, Power BI, or Looker for advanced data visualisation.

Hay que estar en constante formación e investigación de nuevas ideas, funciones o nos quedaremos atrás en lo que la sociedad y el sistema nos demanda. Nos encontramos en momentos de continuos cambios en los que sí te quedas parado dos minutos, ya eres maquinaria obsoleta.

E o q estamos vivenciando no momento atual , com lan?amentos trazendo renova??es , e fortalecendo a marca ; importante para a visibilidade da marca no mercado .

Un ejemplo siempre es mantenerte en contacto con los puntos de compra tomar temperatura de promociones... Garantizar que las que las promos lleguen al consumidor final... De manera que la relación ganar-ganar se establezca.

I want to give advice for the perspective of the Shrink Data Driven Professionals- Data will always lead you to opportunities within a facility or business but solely relying on data to make a difference is a poor way of thinking; Just communicating opportunities will do nothing without action-The data should lead you to a root cause to be able to offset with a process or pivot with immediate action to the current situation whether it be operation opportunities or external opportunities- the same mindset can be accompanied to merchandising by way of knowing your client base and reacting to the season your in by planning at least 3 months ahead to ensure merchandise is available during transition and your team has time to execute- ????

Sim , muito . Acredito somente com análises através de dados , podemos tomar decis?es assertivas , gerando oportunidades de vendas saudáveis , com o objetivo de atingir o resultado da empresa e objetivos para o crescimento da Cia.

Algo muy importante para conocer las necesidades del cliente es la escucha, esto no quiere decir simplemente escuchar lo que el cliente nos dice; sino entender lo que necesita: ESCUCHA ACTIVA. la escucha es despachar, mientras que la escucha activa es atender al cliente.

As a merchandiser with a strong customer focus involves understanding and prioritizing the needs and preferences of your customers. Use data to segment your customers based on demographics, purchasing behavior, and preferences. Tools like CRM systems can help manage this data effectively. Develop detailed buyer personas to represent different segments of your customer base. These personas should include information about their interests, shopping habits, and pain points. Regularly send out surveys to gather feedback on products, shopping experiences, and customer satisfaction. Conduct focus groups to get in-depth insights into customer preferences and reactions to new products or changes in the store layout.

Está claro que hay que adaptarse a las nuevas tecnologías , también hay que escuchar la demanda de los clientes pero es de suma importancia que los trabajadores entiendan muy bien esas nuevas herramientas y que sepan utilizarlas, de esta manera podrán obtener datos importantes para adecuar las estrategias . y también podrán ense?ar a sus clientes a usarlas en sus negocios. Por lo que resulta imprescindible una buena formación en nuevas tecnologías del personal de la empresa. Este saber es una cadena de beneficios para ambos.

Lining product by box size makes for an impressive clean look. Of course mif you inventory count using Telxon s aan guns, all bets are off. You do what you have to too make a clean neat presentation for your ccustomers and end up with good solid inventory numbers

Embrace and navigate new ways of doing things. But consider the impact it will have on the customer while doing so. Change is not always easy but is necessary to remain relevant in the new landscape we are living in. Most changes help to have a positive impact on the bottom line. This ensures the success and stability of the business.

Una colaboración entre distintos departamentos es lo que hace que una empresa funcione. En algunos momentos tirarán unos departamentos, en su lugar en otras ocasiones necesitarán apoyo.

Com certeza , pois facilita que suas ideias sejam colocadas em prática ; além da percep??o que o cliente terá da empresa, onde existe engajamento de todas as áreas da empresa , mostrando que somos o parceiro ideal , para gerar resultados !

Manter-se ágil no mundo do varejo é crucial devido à rápida evolu??o das tendências, tecnologias e demandas dos clientes. Essa é uma competência que implica estar pronto para adaptar-se rapidamente às mudan?as do mercado, inovar constantemente em produtos e servi?os, e responder ágilmente às necessidades dos clientes, garantindo assim uma vantagem competitiva no mundo globalizado, onde a concorrência é acirrada e as expectativas dos consumidores est?o sempre em evolu??o. Um exemplo de manter-se ágil no varejo é a rápida implementa??o de servi?os de entrega rápida em resposta à crescente demanda dos clientes por conveniência. Empresas como Amazon, Uber Eats e Rappi têm sido ágeis ao lan?ar ou expandir seus servi?os de entrega .

To navigate the challenges of the ever-changing retail landscape as a merchandiser, stay adaptable and continuously update your market knowledge. Embrace data analytics to make informed decisions, focus on customer preferences, and maintain strong supplier relationships. Leveraging technology and staying ahead of trends will help you thrive.

Retail is not a perfect science, but a balance of Art and Science. Understand the role and intent of your product range, don’t allow suppliers to implement category management principles into your business(subjective opinions to increase their presence) but implement portfolio management (objective retailer driven) Keep your ear to the ground, quoting a great retailer “Hear Grasshoppers jump” and you will hear and see the change that is needed to keep your business and products ahead of the pack. Data and science is part of the business but don’t rely on it too much as it is rear view mirror, make sure you are looking through the windscreen for opportunities.