Here's how you can navigate a boss who lacks understanding of the eSports sector.

1 Educate Tactfully

When your boss doesn't understand eSports, start by sharing basic information in a non-confrontational way. Explain that eSports, or electronic sports, involves competitive video gaming where individuals or teams compete for prestige and prizes. Highlight its global reach and the diverse community it encompasses. Be patient and provide examples that relate to your company's interests, showing how eSports can align with business objectives. This foundational knowledge can spark curiosity and lead to more in-depth discussions about the sector's relevance to your work.

2 Highlight Benefits

To get your boss on board with eSports, focus on the potential benefits for your company. Discuss how involvement in eSports can enhance brand visibility among a younger, tech-savvy audience . Emphasize the sector's growth and how it can be a new avenue for marketing or product placement. Explain how sponsoring a team or event could lead to increased customer engagement and loyalty. By framing eSports as an opportunity rather than a niche interest, you can make a compelling case for its business value.

3 Share Successes

Nothing speaks louder than success. Share stories of businesses that have thrived by integrating eSports into their strategies. Without overwhelming your boss with jargon, talk about successful marketing campaigns or partnerships within the industry that have led to significant brand growth. Use these examples to demonstrate how understanding and leveraging eSports can yield tangible results, potentially inspiring your boss to consider similar approaches.

4 Address Concerns

Your boss may have reservations about venturing into the eSports world. Listen to these concerns attentively and address them with factual information. If they're worried about the return on investment , discuss the long-term potential and current trends that indicate a positive outlook for the industry. Assure them that with the right approach and understanding of the market, risks can be managed effectively. By acknowledging and responding to their apprehensions, you show respect for their perspective while providing reassurance.

5 Foster Inclusion

Encourage your boss to see the inclusivity of the eSports community as an asset. Explain how eSports attracts a wide range of participants and viewers from different backgrounds, creating a rich tapestry of fans and players. This diversity can be leveraged to foster a more inclusive company culture and reach a broader audience. By highlighting the inclusive nature of eSports, you can appeal to your boss's sense of community and corporate social responsibility.

6 Offer Support

Finally, offer to be a resource for your boss as they navigate the eSports landscape. Suggest setting up informational sessions , attending events together, or meeting with industry experts to deepen their understanding. Your enthusiasm and willingness to guide them through the intricacies of the sector can be infectious, making them more open to exploring what eSports has to offer. Your support can be instrumental in transforming their skepticism into savvy strategic moves.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?