Here's how you can monitor your personal branding progress over time.

Es conveniente planificar objetivos que vayan desde una temporalidad anual hasta el cumplimiento de tareas diarias, y hacer un seguimiento de ello. Yo tengo una plantilla en hoja de cálculo que utilizo para ello. Los objetivos, además de claros y medibles, deben ser posibles y realistas.

Start by defining clear, measurable goals. Then, track key metrics such as social media engagement, website traffic, and audience growth to gauge your impact. Collect feedback from peers, mentors, and your target audience to evaluate perception and effectiveness. Schedule regular reviews to assess progress toward your goals and make adjustments as needed. Maintain consistency in messaging, visual identity, and online presence across platforms. Lastly, stay informed about industry trends and changes in your field to adapt your personal branding strategy accordingly. By following these steps, you can ensure your personal brand continues to evolve and resonate with your audience over time.

People overlook certain metrics that are not really measurable in LinkedIn analytics or other analytical tools but are indicators of your personal brand growth on LinkedIn. 1- Accounts with a large number of followers connecting with or following you (while you are a small account) 2- Top creators engaging with your posts. 3- Leads approaching you because they saw your profile or read your posts. 4- People knowing you in networking events because they follow you on LinkedIn (people know me from my hat) 5- Potential clients desiring to work with you because of how you present yourself online. 6- Being mentioned or referred to in posts by your audience or people you don't even know. 7- Being invited to podcasts & newsletters.

Tracking metrics will help you understand if your efforts are working or not. Start with: - Seeing post impressions - Follower count - Job titles checking your profile - Comments The most essential is job title and comments. These should be from your targeted industry. If not, you need to tweak your strategy

Las métricas, junto con el análisis de la evolución de objetivos y tareas planificados, son una herramienta imprescindible para corregir posibles desviaciones. Yo te recomiendo hacer un análisis semanal para ir viendo la evolución. Van a haber desviaciones, pero con disciplina y las herramientas adecuadas tomarás decisiones a tiempo.

Además del análisis de datos, tienes los comentarios de los participantes que harán de guía y brújula para tus contenidos y propuestas de valor. Crea un entorno de colaboradores honestos y de calidad para que puedan ayudarte en tu cometido.

Aunque aprendemos mas de los errores que de los aciertos, también es de ayuda analizar el "mapa" de tus éxitos. En él hallarás aspectos útiles que te recordarán lo que hiciste, cuándo lo hiciste, dónde y con quien estabas, etc. También es útil compartilo y comentarlo con otras personas que utilicen esta misma técnica de contexto.

Es posible que, aunque tu marca en general esté funcionando bien, estés descuidando ciertos aspectos de la misma que arriesguen todo el conjunto. Párate a pensar porque determinados contenidos funcionan mejor que otros, y si es posible, haz preguntas a colaboradores de tu confianza que puedan aportarte un feedback valioso y útil.

Regularly reviewing your personal brand is crucial. It’s not just about noting successes but also identifying what isn't working. Maybe some content types aren’t resonating, or a particular social platform isn’t effective. Be ready to adjust your strategies and try new approaches to ensure your personal brand remains dynamic and engaging. Keep your branding efforts flexible to adapt and thrive.

Com forma de ajustar estratégias, você pode solicitar feedback de colegas, mentores ou clientes para obter uma perspectiva externa sobre sua marca pessoal. Isso pode ajudar a identificar áreas de melhoria e oportunidades de crescimento que podem n?o estar imediatamente aparentes. Além disso, acompanhe métricas relevantes, como o engajamento em suas redes sociais, feedback de clientes ou a taxa de convers?o em suas atividades de branding, para avaliar o impacto de suas estratégias e fazer ajustes conforme necessário.

STOP engagement and content creation if you are doing this: - Being inconsistent in your brand voice - Imitating another creator in the field - Engaging with the wrong people - Using AI to generate your content - You show ego or lack of self-confidence Start by knowing yourself: 1- Your values 2- How you talk 3- How people see you 4- How you actually want them to see you Then start creating content & engaging, because consistency is about value & authenticity as much as it is about frequency & aspirations. On LinkedIn be active on 3 levels: posting, comments, & DMs. Be inviting. Be reciprocate. Never skip a reply or a DM. Benefit from private talks to create public content like collaborative carousels and audio events.

When was the last time you googled yourself? What appears when you type your name into various online platforms? How readily do second-degree connections (those with mutual first connections) accept your invitations? If you offer your expertise as a mentor, how many people accept? And when you ask for recommendations from former colleagues, bosses, or clients, are the responses overwhelmingly positive? Building a personal brand isn't just about accumulating likes and followers; there are many other ways to determine whether your personal brand has made an impact.

é fundamental acompanhar as métricas definidas no momento da constru??o do seu posicionamento. Se você n?o está obtendo o resultado que deseja, algo pode estar errado. Fazer uma pesquisa 360, buscando entender como está a percep??o da sua identidade, imagem e reputa??o, é fundamental para construir um plano de a??o e garantir que está no caminho certo. Ter consigo um consultor em Marca Pessoal é fundamental nesse processo.