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Here's how you can market Commercial Real Estate properties with innovative strategies.

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In the competitive realm of Commercial Real Estate (CRE), marketing properties requires a blend of traditional tactics and innovative strategies to stand out. With the right approach, you can attract the right buyers and tenants, maximizing the potential of your CRE portfolio. Embrace the latest marketing techniques and leverage technology to showcase your properties in the best light, ensuring that they catch the eye of potential clients in a crowded marketplace.

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Amy Hass

The Lending Lady NMLS #2060645, The Federal Savings Banks is an Equal Housing Lender. Co. NMLS # 411500.

1 Virtual Tours

Virtual tours have revolutionized property viewing, allowing prospects to explore commercial spaces from anywhere at any time. This technology provides a 3D walkthrough experience, giving potential buyers or lessees a realistic sense of the property's layout and features without needing to visit in person. By incorporating virtual tours into your marketing strategy, you enhance accessibility and convenience, which can significantly widen your audience and attract more interest in your listings.

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Amy Hass

The Lending Lady NMLS #2060645, The Federal Savings Banks is an Equal Housing Lender. Co. NMLS # 411500.
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Virtual tours are popular way to market all types of property. This is a great way to show property to investors that are out of town or state. With drone access to outside photography and professional 3D walk throughs for an inside tour makes your client feel like they are there. This is also a great way to prospect to new clients and build your clientele along with your brand.

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Ludovic Reymond

CEO Immobilier Swiss | Immobilier International | Achat-Vente-Enchères-Copropriété | Suisse & International ??
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*Qualité de la vidéo et des images : Assurez-vous que les vidéos et les images 360° utilisées dans les visites virtuelles soient de très haute qualité, avec une résolution et une définition élevées. Cela permettra aux prospects d'avoir une expérience visuelle immersive et réaliste. *Interactivité et navigation fluide : Rendez la navigation dans la visite virtuelle la plus intuitive et fluide possible, avec des options de zoom, de rotation et de parcours facilement accessibles. Cela améliorera l'engagement des prospects.

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2 Social Media

Social media platforms are powerful tools for reaching a vast audience quickly and cost-effectively. Tailoring your content to each platform can engage different demographic groups. For instance, LinkedIn is ideal for professional networking and B2B marketing, while Instagram can showcase properties through high-quality images and videos. Consistent, engaging posts that highlight the unique aspects of your properties can create buzz and foster relationships with potential clients.

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Amy Hass

The Lending Lady NMLS #2060645, The Federal Savings Banks is an Equal Housing Lender. Co. NMLS # 411500.
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A professional social page or pages is great way to market your business 24/7. With the virtual tours of your commercial listings so viewers can also see the property in depth. There is a place for comment and DM's so you will be able to answer any questions. Hashtags can be created too! I love marketing on social media. It works even when I am not.

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Ludovic Reymond

CEO Immobilier Swiss | Immobilier International | Achat-Vente-Enchères-Copropriété | Suisse & International ??
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**Créativité et contenu attractif : Générer un contenu visuel de haute qualité (photos, vidéos, 3D) qui accroche l'attention et met en valeur les propriétés. **Trouver un ton de communication adapté à chaque plateforme pour susciter l'intérêt des prospects. Ciblage et segmentation : Identifier les bonnes audiences cibles sur chaque réseau social (investisseurs, acheteurs, locataires, etc.). **Affiner le ciblage publicitaire pour atteindre les prospects les plus pertinents. Rythme et cohérence de publication : Publier régulièrement du contenu nouveau et engageant pour maintenir l'intérêt. Assurer une ligne éditoriale cohérente à travers vos différents comptes.

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3 Content Marketing

Content marketing is a subtle yet effective way to attract and retain an audience by providing valuable information. This could include blog posts about market trends, tips for tenants, or success stories from satisfied clients. By establishing yourself as a knowledgeable authority in CRE, you build trust with potential clients. High-quality content not only educates but also improves search engine rankings, making it easier for clients to find your properties online.

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4 Networking Events

Networking events offer a prime opportunity to connect with industry professionals and potential clients face-to-face. Hosting or attending these gatherings can lead to partnerships, deals, and referrals. To maximize the impact, consider organizing events that provide value, such as educational seminars or market analysis presentations. This positions you as a thought leader and helps build a robust professional network that can be invaluable for marketing CRE properties.

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Amy Hass

The Lending Lady NMLS #2060645, The Federal Savings Banks is an Equal Housing Lender. Co. NMLS # 411500.
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My nickname in my house is the "Social Butterfly" being new in town I have to network harder. If there is an event I am there with a beautifully wrapped door prize in hand. My card and logo is attached to that prize everywhere! You have to get out and meet new people and exchange business cards. I create an email list and label each person. You can actually create an exclusive networking event with a realtor, lender, insurance agent and make invite only. Set a limit on the invite and it won't cost that much but hold it at a nice venue. Everyone splits the bill and only order appetizer's and one or two drink tickets. This creates something exclusive that everyone wants to be apart of but only so many were invited.

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Ludovic Reymond

CEO Immobilier Swiss | Immobilier International | Achat-Vente-Enchères-Copropriété | Suisse & International ??
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**Préparation soignée Faites des recherches préalables sur les participants attendus et leurs domaines d'activité. Préparez des sujets de conversation pertinents et des questions ouvertes pour lancer des échanges intéressants. Veillez à avoir une présentation de votre entreprise et de vos services bien rodée. **Attitude proactive et engagement Soyez le premier à amorcer des discussions avec les autres participants. Montrez-vous curieux et intéressé par les personnes que vous rencontrez. Participez activement aux discussions de groupe et aux activités proposées. **Personnalisation des interactions Faites des efforts pour retenir les noms et les informations clés sur les personnes que vous rencontrez.

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5 Email Campaigns

Email campaigns remain a targeted and personal way to reach potential clients. By segmenting your email list based on interests and behaviors, you can tailor messages to resonate with different groups. A well-crafted email campaign can keep your properties top of mind, provide updates on new listings or developments, and nurture leads through the sales funnel. The key is to provide content that is relevant, engaging, and valuable to the recipients.

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Amy Hass

The Lending Lady NMLS #2060645, The Federal Savings Banks is an Equal Housing Lender. Co. NMLS # 411500.
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I like email campaigns but I try to limit the amount that I do. If you have a new listing that will appeal to certain investors then you need to email that right away. I don't always like emails that are just trying to sell something so I will send market reports. If I know it's someone's birthday I will send a birthday card. You have to create relationships.

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6 Innovative Tech

Embracing innovative technology can give you an edge in marketing CRE properties. From augmented reality (AR) that lets clients visualize potential space configurations to artificial intelligence (AI) that can predict market trends and optimize pricing strategies, these tools can transform how you market properties. By staying ahead of the curve with tech advancements, you can offer unique experiences that set your properties apart and appeal to tech-savvy clients.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Amy Hass

The Lending Lady NMLS #2060645, The Federal Savings Banks is an Equal Housing Lender. Co. NMLS # 411500.
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If you have a client that you haven't heard from in awhile send them a survey. See what is keeping them from purchasing. Survey's are also good to use on social media. This will help you adjust your marketing strategy. Don't forget to ask for referrals or reviews. Both of these are very important to growing your business.

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Here's how you can market Commercial Real Estate properties with innovative strategies.

1

2

3

4

5

6

7

1 Virtual Tours

2 Social Media

3 Content Marketing

4 Networking Events

5 Email Campaigns

6 Innovative Tech

7 Here’s what else to consider

Commercial Real Estate

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Here's how you can market Commercial Real Estate properties with innovative strategies.

1

2

3

4

5

6

7

1 Virtual Tours

2 Social Media

3 Content Marketing

4 Networking Events

5 Email Campaigns

6 Innovative Tech

7 Here’s what else to consider

Commercial Real Estate

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