Here's how you can maintain inspiration and generate innovative ideas for internal communications.

De acuerdo a mi experiencia, la diversidad es un elemento importante para la efectividad de la comunicación interna. Un equipo diverso, es capaz de incorporar múltiples perspectivas, enriqueciendo el proceso comunicacional y la toma de decisiones. Animar la colaboración entre miembros de diferentes áreas, potencia la innovación y la capacidad de encontrar soluciones tanto creativas como efectivas. El cruce de ideas entre colaboradores, lleva a resultados que difícilmente surgirían en un entorno homogéneo. Este puede ser uno de los puntos más interesantes y casi mágicos que nacen a partir de la diversidad, propiciando un ambiente inclusivo que además de inspirar, motiva a los colaboradores a participar y a comprometerse.

Diversity in storytelling is imperative. It is also important for employees to see photos of diversity so that they, too, can recognize themselves in that diversity. Companies that (time and time again) demonstrate photos of a specific type of people (on social media like LinkedIn, for example) fail to engage their own employees and risk putting them off internal communication (and the company) altogether.

N?o basta ouvir; é preciso escutar com aten??o todos os detalhes, imaginar diversos cenários e possibilidades para que a tomada de decis?o seja a mais acertada possível. E se n?o entender algo, pergunte. é muito importante, demonstra que está ligado no que está sendo falado. Portanto, n?o ou?a, escute.

Para mí, es el principio reina de la comunicación. Para que exista una comunicación efectiva, debes empezar por escuchar activamente, sin interrumpir, entregándole todos tus sentidos a la comprensión del mensaje que te están entregando, pon atención al lenguaje no verbal, ya que este comunica aun más que las palabras. Y solo una vez hayas terminado de escuchar el mensaje, responde o haz las preguntas que consideres necesarias, verifica que lo que hayas entendido, fue lo que tu interlocutor quiso transmitirte.

Risk-taking is a crucial part of corporate comms but is often not done. For example, a basic press release may be the job of those in corporate comms. If yes, you can spice up something often seen as boring and offer a new format, i.e., a video embed or interview alongside the traditional press release. Thinking outside of the box makes for richer and more interactive storytelling methods, and it can build on traditional forms of communication, as in the press release example.

Steer clear from watered-down, cliched ChatGPT stories. Find unique, detailed, rich stories and let the interviewing begin. Use the hamburger structure to cement your story's messaging from start to end. Integrate company values, vision, mission, sustainability goals, etc., into your stories. Do so in a way that ensures fairness and equity.

Draw upon other fields for inspiration in internal communication. Don't just look to your own field. For example, SEO and marketing offer huge opportunities for corporate communication but are rarely explored. Those who can merge multiple fields will gain many career advantages and be able to see things outside the box.

Think like a journalist and seek out interesting, unique stories for publication. Consider creating an A4 list of focus topics to communicate (use regular stakeholder surveys to determine these topics). Then, seek out stories in each topic area through active stakeholder outreach. Integrate this process as a regular activity in your agenda (and, obviously, into your company's editorial calendar) to ensure continuity. Collaborate regularly with your team so that it's a joint effort. Assign writers based on their interests and experience.