Here's how you can kickstart your own Product R&D consulting business.

I saw in many other industries that is not directly related to your own industry, they need your help and support. For example, I had this experience to provide consulting for mining industry and dairy industry. They suffer from many issues which is not very complicated for an experienced chemist. So, think broader and communicate with other people in other industries.

In earlier days of my Product R&D career, I found my niche in Automobile R&D sector. As a specialised product with in tech industry, Automobile domain came as jumping board. But as I carved my path forward in industry, I came to domain of product R&D, Which was more creative and generalised, using more regions of my brain, synchronically( a great search of truth for me at that time). Also Product R&D came as a tool for making an impact in world, by identifying gaps in market where this unique skill could be used for making new products.

Ad Tech & Ad Verification Expert - Niche: Developing innovative products and solutions for ad fraud detection, viewability, and brand safety - Industry focus: Digital advertising ecosystem - Unique skills: In-depth knowledge of ad tech and ad verification technologies, expertise in developing and implementing solutions for ad fraud detection and prevention - Value proposition: Leveraging my expertise to help companies develop effective solutions that address pressing industry needs.

Brand Identity 1. Perception and First Impressions: The initial encounter with a brand—through its logo, website, packaging, or advertising—creates a lasting impression. 2. Emotional Connection Brands that evoke strong emotions (such as happiness, nostalgia, or trust) can create a deep, lasting connection with consumers. 3. Consistency and Trust Consistent use of logos, colors, fonts, and messaging across all touchpoints builds familiarity. 4. Social Identity and Belonging Consumers often choose brands that align with their own values, beliefs, and social identity. 5. Cognitive Associations Consumers associate brands with specific qualities, such as luxury, affordability, or innovation.

Networking is crucial in the Product R&D consulting space. To expand my network, I would: - Leverage my existing contacts in the Ad Tech industry - Attend industry events like Ad Tech conferences and product development meetups - Join professional associations like the Product Development and Management Association (PDMA) - Participate in online forums like Reddit's r/ProductDevelopment and r/AdTech - Offer value by sharing my expertise and insights on Ad Tech and Ad Verification - Be proactive and genuine in my interactions, focusing on building relationships rather than just seeking leads By doing so, I aim to establish partnerships, generate leads, and stay up-to-date on industry trends, ultimately benefiting my consulting practice.

"Networking is not just about connecting people with people. It is about connecting people with ideas, people with opportunities, people with actions." Here I am looking for Building relationships with other professionals that may lead to referrals, collaborations, and insights into industry trends that can benefit mutually. Let's be proactive and genuine in our interactions, offering value before expecting anything in return.

A few strategies outlined below: - Identify my target audience: Ad Tech companies, brands, and publishers seeking expertise in ad fraud detection, viewability, and brand safety - Craft a compelling value proposition: Highlighting my expertise in developing innovative solutions for Ad Tech challenges Choose the right marketing channels: - Content marketing: Writing articles on Ad Tech trends, hosting webinars on ad fraud prevention, and creating case studies showcasing my success - Social media: Leveraging LinkedIn, Twitter, and Facebook to share my insights and engage with potential clients - Off course, SEO! - Demonstrate thought leadership, showcasing my expertise through speaking engagements, interviews, and guest blogging

Marketing strategy is important as part of the planification part of the project. Identify the needs of the market and create alternatives to aproach to consumers. Try to answer punctual questions, create different channels of communication depending of the industriy. And try to be creative, innovative, for that it is important to identify the advantages, why you and not other?

Communicate, communicate, communicate! As stated, established aligned scope, timelines and expectations upfront is critical to a successful relationship. Don’t hide bad news and be as proactive as you can be. Minimise the surprises and be present as much as possible.

- Establish clear communication channels: Regular meetings, email updates, and project management tools to ensure transparency - Set realistic timelines: Collaborating with clients to set achievable milestones and deadlines - Provide regular updates: Keeping clients informed on project progress, successes, and challenges - Foster client satisfaction: Encouraging feedback, addressing concerns, and ensuring client needs are met - Encourage repeat business: Offering ongoing support, identifying new opportunities, and providing value beyond the initial project - Generate positive word-of-mouth: Delivering exceptional results, building strong relationships, and encouraging client referrals