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Last updated on 2024年6月30日

Here's how you can infuse strategic thinking into your Internal Communications planning process.

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Strategic thinking is not just for the boardroom; it's a vital component of effective internal communications. By incorporating strategic thinking into your internal communications planning, you can ensure that every message is purposeful, aligns with your company's goals, and resonates with your employees. This approach requires a shift from reactive communication to proactive, intentional messaging. With a few key strategies, you can transform the way information flows within your organization, making it more impactful and aligned with your long-term objectives.

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Junaid Khalid - ACA APFA

Deputy Director (Corporate Affairs)
Angelene Chong

Communications | Branding | Marketing

1 个答复

1 Define Goals

Before you dive into crafting messages, take a step back to define the strategic goals of your internal communications. Ask yourself what you want to achieve with your messaging. Is it to foster a more inclusive culture, to keep employees informed about company changes, or to drive engagement with new initiatives? Your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. This clarity will serve as a compass for all your communication efforts, ensuring that each message is contributing to a larger purpose.

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2 Know Audience

Understanding your audience is crucial in tailoring your communications strategy. Employees have diverse backgrounds, responsibilities, and preferences for receiving information. Segment your audience and consider what each group needs to know to perform their best. For instance, the information necessary for your sales team might differ from what your IT department requires. By recognizing these differences, you can customize your messaging to be more effective and relevant, thereby enhancing engagement and comprehension across the organization.

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Junaid Khalid - ACA APFA

Deputy Director (Corporate Affairs)
(已编辑)
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The more we know about Audience, the better we can tailor our communication strategy to achieve desired objective. Indeed, the context of the communication need to be revamped as directly or sometimes inversely proportional to the audience. It has to be attention grabbing for audience. Storytelling is which is why important that it adds an attention-seeking touch

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3 Craft Messages

With clear goals and a deep understanding of your audience, it's time to craft your messages. Each communication should be intentional and reflect the strategic direction of your company. Use language that is clear, concise, and aligned with your organizational values. This isn't just about relaying information; it's about inspiring action, reinforcing culture, and building a shared sense of purpose. Remember, strategic messaging is not a one-time effort but an ongoing process that adapts as your company and its goals evolve.

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Angelene Chong

Communications | Branding | Marketing
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When crafting messages, it is also important to have insights on the audience’s current level of engagement or sentiments towards a particular area which necessitates communication. This helps to sharpen the approach, especially the tone of the message and call to action.

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4 Choose Channels

Selecting the right channels for your messages is as important as the content itself. Different channels have unique strengths and limitations, so choose those that best fit the nature of your message and the preferences of your audience. For example, email may be suitable for detailed policy updates, while instant messaging platforms might be better for quick, informal updates. Consider also the timing of your messages to maximize their impact and ensure they are received when your audience is most receptive.

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5 Measure Impact

To ensure your strategic communications are effective, you must measure their impact. Set up metrics that align with your initial goals. If your aim was to improve understanding of a new initiative, survey employees to gauge their comprehension and support. If it was to foster a more inclusive culture, track participation in related programs or events. By regularly reviewing these metrics, you can refine your approach, celebrate successes, and address areas that need improvement.

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6 Iterate Process

Finally, view your internal communications as a dynamic process. What works today may not work tomorrow, so be prepared to iterate and evolve your strategy. Solicit feedback from employees to understand what's resonating and what's not. Use this feedback to make informed decisions about future communications. Remember, strategic thinking is about anticipating change and being ready to adapt. By fostering a culture of continuous improvement in your communications, you ensure they remain effective and strategically aligned.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can infuse strategic thinking into your Internal Communications planning process.

1

2

3

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1 Define Goals

2 Know Audience

3 Craft Messages

4 Choose Channels

5 Measure Impact

6 Iterate Process

7 Here’s what else to consider

Internal Communications

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Here's how you can infuse strategic thinking into your Internal Communications planning process.

1

2

3

4

5

6

7

1 Define Goals

2 Know Audience

3 Craft Messages

4 Choose Channels

5 Measure Impact

6 Iterate Process

7 Here’s what else to consider

Internal Communications

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