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Last updated on 2024年7月22日

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Here's how you can infuse design thinking into your creative problem solving process.

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In the creator economy, your ability to solve problems creatively can set you apart from the crowd. Design thinking, a solution-based approach to tackling complex issues, is a framework that can enhance your problem-solving skills. It involves understanding the human needs involved, re-framing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach in prototyping and testing. Integrating design thinking into your process isn't just about finding any solution—it's about finding the right one for your audience.

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Sean McGuire

Manufacturing & Automotive Principal | Design Thinking Black Belt | Ex-Microsoft
Julius Riteco

Co-founder Space Turtle & venture builder

1 Empathize First

Before diving into solutions, spend time understanding who you're designing for. Empathy is the cornerstone of design thinking, and it demands that you step out of your own assumptions to explore the needs, desires, and challenges of your audience. Engage with them, ask questions, and observe their behaviors. This deep dive into their world will not only inspire innovative ideas but also ensure that the solutions you create are truly tailored to their needs.

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Sean McGuire

Manufacturing & Automotive Principal | Design Thinking Black Belt | Ex-Microsoft
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Hi my advice for incorporating Design Thinking in creative problem solving is to forget about: Empathies, Define, Ideate, Prototype and Test in reality this is all just marketing. For me the core about using Design Thinking is designing a visual conversation board and participants using post-its to tell their story in a visual way. Key for successful Design Thinking workshops is to 1. Have a clear workshop goal 2. Decided what you will deliver after the workshop for example that might be a user-journey, big bets, the best ideas, etc. 3. Then design the conversation how you will get from the workshop question to the desired outcome Most important you are their to listen and you ensure everybody is comfortable sharing and talking.

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2 Define Clearly

Once you've gathered insights, it's time to define the problem you're aiming to solve. This stage is about clarity and focus—distilling the essence of what needs to be addressed. It's tempting to jump to conclusions, but resist that urge. Instead, synthesize your findings into a clear problem statement that guides your creative process. This statement should be broad enough to allow for creative freedom yet specific enough to be actionable.

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Corey R. Vaughan

Director of Design, Kickr Design and member of IDSA Atlanta
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This will build directly on the "empathy" stage above - you'll need to understand not only what you're defining, but who you're defining it for. This stage can be crucial to setting the vision for the team to work towards, and show others where the guiderails are. You may define the same thing in different ways: for example, an engineer and an operations manager will have different rubrics for what a "well defined" problem statement means.

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Evelyne Pretti Rodrigues

Service Designer consultant Senior 3 at @ Deloitte Digital, Industrial Designer | creator @evelyne.pretti
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O primeiro passo é colocar o design no centro da estratégia. Para isso, é necessário entender: 1) Os objetivos da organiza??o, ou seja, para onde a empresa deseja caminhar, como ela quer ser vista, e também sobre os resultados que ela pretende alcan?ar 2) Avaliar o contexto sociotecnológico, considerando tanto as tecnologias utilizadas, quanto a colabora??o das pessoas envolvidas 3) Adiciono também a preocupa??o em olhar para o tópico ambiental. O quanto essa iniciativa pode impactar o meio ambiente? O que pode ser evitado 4) Por fim, o compilado de pontos de dor gerados em entrevistas com o usuário/cliente/paciente. Dessa forma, o problema poderá ser definido com muito mais clareza e direcionamento de forma criativa.

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3 Ideate Widely

With a clear problem statement in hand, unleash your creativity. Ideation is about generating a wide range of ideas—no matter how outlandish they may seem. Encourage wild ideas, as these can often be scaled back to something innovative yet feasible. Remember, quantity breeds quality in this phase. The more ideas you come up with, the more raw material you have to work with as you move forward.

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Julius Riteco

Co-founder Space Turtle & venture builder
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The trick is mindset. Everyone will be super tempted to start thinking about problems: ‘This is not a good idea because x’. Definitely try to get out of this way of thinking. It kills the mindset. You need to be super optimistic about everything. Sounds simple but super hard to do!

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4 Prototype Rapidly

Prototyping is about bringing your ideas to life with rapid, low-fidelity models. These can be sketches, storyboards, or any simple mockup that conveys how your solution functions. The goal is not perfection but rather to create a tangible representation of your ideas that you can test and iterate on. This step can reveal unforeseen challenges and open up new avenues of thought.

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Evelyne Pretti Rodrigues

Service Designer consultant Senior 3 at @ Deloitte Digital, Industrial Designer | creator @evelyne.pretti
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Protótipos podem ser feitos de várias maneiras. Primeiro olhe para o que se quer testar, e segundo como você poderia testar a ideia da forma mais viável possível (com menos recursos: basicamente dinheiro e tempo). Algumas ideias: a) Para testar um produto, fa?a um mockup. b) Para testar um modelo de negócio, crie um site rápido, um grupo no WhatsApp, um perfil no Instagram, etc. c) Para testar um servi?o, simule uma manchete de jornal com detalhes do servi?o e apresente para uma pequena amostra do seu público, ou até mesmo, crie telas em baixa fidelidade para a ideia de um aplicativo.

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5 Test Thoroughly

Testing is an iterative process that involves putting your prototypes in front of real users. Observe how they interact with your solution and listen to their feedback. This real-world application is crucial for refining your ideas and making sure they resonate with your audience. Be prepared to go back to the drawing board—design thinking is cyclical, not linear, and each test can lead to new insights and improvements.

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6 Iterate Constantly

The final piece of infusing design thinking into your problem-solving toolkit is iteration. Don't be disheartened if your first prototype isn't a hit. Successful design thinking requires a commitment to continuous improvement. Take what you learn from each test and refine your solution. With each iteration, you'll move closer to a solution that not only solves the problem but delights your audience as well.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Evelyne Pretti Rodrigues

Service Designer consultant Senior 3 at @ Deloitte Digital, Industrial Designer | creator @evelyne.pretti
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Um framework/método pode ser um direcionador. Mas sua adapta??o se faz necessária a cada universo de projeto. Pense no problema antes de pensar na ferramenta!

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Jesús Bravo Sanz

Co-creating value with Human-Centered Design ? Head of Kyndryl Vital Spain & Portugal ? Experience & Design Strategist ? Innovación ? Estratega de dise?o de servicios y experiencia de cliente
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Para resolver problemas complejos de una manera efectiva conviene abordarlos con un pensamiento sistémico. Se requiere una comprensión holística de las relaciones entre las partes y el todo. La teoría de sistemas que ideó Russel Ackoff y la aproximación de #SystemsThinking pueden complementar muy bien a la metodología de #DesignThinking en la resolución de problemas complejos #CPS

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Jaychrist Teves

Devoted Father & Husband, Maker of Functional & Meaningful Experiences, & Chief Creative of All Things Awesome at TDPH
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While everything here make sense at the fundamental level — You also need to understand that design thinking is not always about solving any kind of problem but about solving the "RIGHT" problem(s). In this way, you'll be able to integrate DT in your own creative process and journey really well. It's the same way about asking the "RIGHT" question not always about asking any question that really doesn't add up to the equation.

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Here's how you can infuse design thinking into your creative problem solving process.

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1 Empathize First

2 Define Clearly

3 Ideate Widely

4 Prototype Rapidly

5 Test Thoroughly

6 Iterate Constantly

7 Here’s what else to consider

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