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Last updated on 2024年7月10日

Here's how you can infuse creativity into your commercial real estate marketing strategies.

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In the competitive field of commercial real estate, standing out with innovative marketing strategies is essential. The traditional methods of listing and advertising properties are no longer sufficient. To truly capture the attention of potential clients and investors, you must infuse creativity into every aspect of your marketing. This not only differentiates your offerings but also showcases your properties in a unique light that can resonate with a diverse audience. Embrace the challenge to think outside the box and watch as your commercial real estate ventures thrive with a fresh, inventive approach.

本文章的要点总结

Visual storytelling:

Utilize high-quality videos and virtual tours. This immersive approach, including drone footage and virtual staging, captivates potential buyers and makes your listings unforgettable.### *Networking with a twist:Host unique events like local food festivals to promote properties. Such creative networking showcases your commitment to the community and adds value beyond traditional methods.

本摘要由 AI 和以下专家提供支持

1 Visual Appeal

Visual storytelling is a powerful tool in commercial real estate marketing. By creating high-quality videos and virtual tours , you offer an immersive experience that static images cannot match. Use drone footage to provide sweeping aerial views of properties, and consider employing virtual staging to help potential buyers envision the space in use. These visual elements not only provide a clearer understanding of the property but also engage viewers on a deeper level, making your listings memorable and shareable.

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Shakib Marketing Pro

YouTube Growth Specialist | SEO & Organic Channel Growth Expert #seo #youtube_specialist #real_estate_video_marketing_specialist #YouTube_SEO #Channel_Optimization #Digital_Marketing
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I have skilled in all sector like of Social Media Marketing, Facebook Marketing, YouTube Marketing, Google Top Ranking, On-Page and Off-Page SEO, Link Building, Book Marketing. Also, I have completed long-term training from an outsourcing BD institute and done many practical projects. Nowadays digital marketing is the best way to grow your business. If you give me a chance to work with you, I think I can take your business or social media to a better place. Thank You. Have a good day.

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Cleveland Sainpreux

I sell shopping centers in Southeast Florida
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At our firm, we utilize drone footage to showcase properties across all our social media platforms. Virtual property tours offer a convenient way for potential buyers to get a clear idea of a property's presentation. Since real estate is both geographic and tangible in nature, having high-quality videos that tell the story of a property is crucial for investors that are looking to buy from out of our area.

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2 Social Savvy

Leverage social media platforms to showcase your properties creatively. Each platform offers unique features that can help your listings shine. For instance, use Instagram Stories for quick virtual tours or live Q&A sessions about your properties. Utilize LinkedIn to share thought leadership articles that position you as a knowledgeable industry expert. Remember, social media is not just about broadcasting; it's about engaging with your audience and building relationships.

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Jens-Peter Schulz

首席执行官 | 房地产投资者 | Linkedin 顶级声音CRE | 1OX 顾问 | 240K+ LinkedLiveVOICE | 名誉会长 | 导师 | 创始人 | 演讲者 | 数字孪生创新的创新者 | 尽职调查3.0 ????????
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5 Ways to Promote Your Real Estate Company on Social Media LinkedIn is ideal for B2B communication, offering several ways to promote your real estate company: 1. Posts About Your Work: Share updates on projects and successes to build credibility and keep your network informed. 2. Posts About Properties: Highlight individual properties with detailed posts to attract potential clients. 3. LinkedIn Live: Stream live from events to engage your audience in real-time. Contact me to learn how we do it effectively. 4. LinkedIn Audio: Host audio events to discuss industry trends and network with professionals. 5. LinkedIn Groups: Participate in groups related to real estate, share valuable content, and connect with like-minded professionals.

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3 Content Rich

Content marketing can establish your brand as an authority in commercial real estate. Instead of just listing property features, create content that provides value to your audience. Write blog posts about market trends, investment tips, or design innovations. Offer downloadable guides on real estate investment or property management. By providing content that educates and informs, you build trust with potential clients and encourage them to turn to you when they're ready to make a move.

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Jens-Peter Schulz

首席执行官 | 房地产投资者 | Linkedin 顶级声音CRE | 1OX 顾问 | 240K+ LinkedLiveVOICE | 名誉会长 | 导师 | 创始人 | 演讲者 | 数字孪生创新的创新者 | 尽职调查3.0 ????????
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Sharing experiences and engaging with others in the real estate industry on LinkedIn is a powerful way to learn and grow. When you share your insights about real estate trends, market developments, and project successes, you not only educate others but also enhance your own understanding. This mutual exchange is valued by your peers, increasing your followers and expanding your reach. As your network grows, so do your opportunities for business and revenue. By being open and collaborative, you create a positive feedback loop that benefits everyone involved. Embrace the power of sharing in real estate and watch your professional influence and success soar.

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4 Tech Integration

Technology can be a game-changer in marketing commercial real estate. Embrace cutting-edge tools like augmented reality (AR) to allow clients to visualize properties in new ways or blockchain for secure, transparent transactions . Introducing these technologies not only streamlines the buying process but also positions your brand as a forward-thinking leader in the industry. Stay abreast of tech trends and consider how they can enhance your marketing strategies.

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5 Networking Niche

Networking doesn't have to be a staid, formulaic process. Infuse creativity into your networking efforts by hosting unique events or participating in community projects related to your properties. For example, if you're marketing a commercial space perfect for restaurants, organize a local food festival. Such events not only promote your property but also demonstrate your commitment to creating value for the community, which can be a strong selling point.

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Christine Lewis-Anderson BA,MT(ASCP) BB

Perpetual Inventory Clerk at Macy's
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One thing I have found helpful is a a food ?? drive You get to see the folks who are in need I feel like they are in the same boat as the US I think ?? that they inspire us to do better I want to believe that we are all the same I intend to take the time ? God bless America ????

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6 Personal Touch

Finally, personalize your marketing approach. Tailor communications to the specific needs and interests of potential clients. Use data analytics to understand their preferences and customize your messaging accordingly. A personal touch shows that you value their business and understand their unique challenges, which can go a long way in establishing lasting relationships. In a market filled with generic pitches, a personalized strategy can be refreshingly effective.

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Cleveland Sainpreux

I sell shopping centers in Southeast Florida
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When marketing your business, standing out from the competition is crucial. This often requires taking risks by providing a personal touch. Commercial real estate is a "personal touch" industry focused on building valuable relationships. Recently, we created a rap music video highlighting our recent sales in the market. We invited one of our clients to be on the video and he loved it. We had fun and added some flavor to the industry. This innovative approach gained us significant visibility and helped us attract new clients through video marketing. If you want to watch the video it's called the "Kings of Oakland Park" and it's out on all platforms. Enjoy.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Melissa Root

Realtor?
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Flexibility of the space. Don't assume because it's been used for a single purpose that there aren't other options that could open up your audience

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Here's how you can infuse creativity into your commercial real estate marketing strategies.

1

2

3

4

5

6

7

1 Visual Appeal

2 Social Savvy

3 Content Rich

4 Tech Integration

5 Networking Niche

6 Personal Touch

7 Here’s what else to consider

Commercial Real Estate

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Here's how you can infuse creativity into your commercial real estate marketing strategies.

1

2

3

4

5

6

7

1 Visual Appeal

2 Social Savvy

3 Content Rich

4 Tech Integration

5 Networking Niche

6 Personal Touch

7 Here’s what else to consider

Commercial Real Estate

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感谢您的反馈

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