Here's how you can infuse creativity into successful media relations for corporate communications.

8 magical tips = become a pro in media relations Personalize Pitches: Tailor messages for each journalist. Tell Stories: Highlight the human side of your news. Use Visuals: Include engaging infographics or videos. Host Events: Create interactive experiences for media. Build Relationships: Connect with journalists regularly. Offer Exclusives: Provide early or unique content. Go Beyond: Work with bloggers and influencers. Be Responsive: Quickly address media inquiries and trends.

N?o basta apenas entregar informa??es, é preciso contar uma história que envolva. Para infundir criatividade nas intera??es, buscamos entender o que o cliente valoriza e, a partir disso, construir narrativas que ressoem com eles. Personalizamos os pitches e propomos colabora??es que sejam relevantes tanto para a mídia quanto para a marca.

Know your audience. Align with the media outlets you're working with, but stand out by offering a more creative option. Present a different perspective, a fresh narrative, or a unique angle. Media relations are not just about delivering the same message—they're about telling a story in a way that sparks interest and engagement. By bringing something new to the table, you give the media a reason to pick your story over others.

The most important part of proactive PR / media relations is to figure out what the story is. Not your organization's story (you know that already), but the story in the eyes of a journalist. This starts by looking at current events, societal trends and social media chatter. Then you need to find a fresh take on an existing topic. It shouldn't focus on your organization exclusively but should instead be a story you can help tell. Imagine you're doing PR for a small chain of independent coffeeshops. Rather than suggesting a feature about your chain, you could pitch a story about the TikTok trend of 'hidden menu items'. And offer up your CEO to talk about how the trend has impacted your locations and how your company is responding.

A strong corporate narrative highlights not just what you do, but why and how you do it. Emphasize unique angles and untold aspects to capture journalists' interest and make your story compelling.

As communicators, corporate or otherwise, we are storytellers at heart. This is what we do. We connect our brand stories with the audiences that we want to consume them, and this includes media and journalist. Like us, journalists are also storytellers, and they are consistently relying on corporate communicators to help them tell the stories that matter. This opens up a tremendous opportunity for us to infuse our brand messaging into that storytelling while helping journalists do their jobs. We're giving content they need, that their readers/viewers want, and that tells our story in a way that is relevant and meaningful to us. It's all done through compelling storytelling, so dig below the surface and find the stories that resonate.

Interactive experiences, such as online press kits with clickable timelines or virtual reality tours, can elevate media relations. These engaging formats offer journalists rich information and showcase your company's innovative spirit.