Here's how you can incorporate decision making into your brand's marketing strategy.

When setting many strategic goals, it is helpful to define an overarching main goal, which is often closely linked to the company's vision. In a food company, for example, the main strategic objective could be: "By date X, products A and B will be listed in the relevant points of sale and thus achieve a market share of 35%." The associated vision could be formulated as follows: "Our product is one of the most popular and most compatible and supplies target group Y on a daily basis." If strategy and goals are in harmony, it is possible to provide everyone involved in the company with individual goals that are aligned with the overarching goals. However, if strategy, goals and operational measures are not aligned, the company stagnates.

Incorporating decision-making into your brand's marketing strategy involves using data-driven insights to guide your actions. Start by analyzing market trends and consumer behavior to inform your campaigns. Utilize tools like A/B testing and analytics to measure performance and adjust strategies in real time. Engage with your audience through feedback and social listening to understand their needs and preferences. Prioritize agility and continuous improvement to make informed, effective marketing decisions that align with your brand's goals.

→→Always remember that understanding what drives and motivates your customers enables you to align your messaging and offerings with their aspirations and desires.

Emotional connection is very important because -:→when your audience feels a genuine emotional bond with your brand, they're more likely to engage with your content, recommend your products or services to others, and remain loyal customers over time.

Isn't it true that we listen to our gut feeling when we are unsure? This means that we want to get a feeling about something or a decision. That's why it's important that when customers see or hear your brand or product, they associate the images you want to convey as a company. Therefore, use suitable images as well as words on your communication platforms. Colors and messages (slogans) also reinforce the desired feelings. It is important to carry out customer satisfaction questionnaires at regular intervals so that you know how your customers or potential customers feel.

Although everyone is looking for the jack-of-all-trades, such a product can often do a little bit of everything, but nothing really outstanding. Whether it's software or a new food product, the offering must always fulfill a specific need. The USP must not be lost despite all the additional functions. If you manage to describe your product or service in about three sentences, emphasizing the fundamental benefits, the advantage for the customer and the advantages over alternatives, you have already a clearly formulated USP. Use these three sentences in the implementation of communication measures, sales talks, flyers or product descriptions.