Here's how you can identify high emotional intelligence in influencers.
Influencer marketing hinges not just on reach or aesthetic, but on the emotional connection influencers can forge with their audience. High emotional intelligence (EQ) is a key trait for influencers who can create this bond. EQ refers to the ability to understand and manage one's own emotions, as well as recognize and influence the emotions of others. When an influencer with high EQ shares content, it resonates more deeply, creating a loyal and engaged following. As you navigate the influencer landscape, understanding how to spot high EQ can be your secret weapon in selecting the right partners for your brand.