Here's how you can highlight your digital marketing expertise on your mid-career professional resume.

I follow the 5 WOWs rule. Your intro must showcase 5 WOWs. 5 things to impress your reader. If you have these 5 WOWs, then you've done 90% of the work. Make sure you start your summary with a bang. Show your biggest achievements, main skills, and something that makes you unique. Share results, not roles. Don't just say what you did. Say how well you did it. Optimize for keywords. Keep SEO in mind. Employers use software to scan your CVs. Share tools and tech you use. Only those relevant to your audience. You might want to do some research on your reader. Show your certifications. Your diplomas. Your recommendations. Share your courses. Recent workshops, webinars, masterclasses, etc. It shows you're curious, proactive and like to learn

When crafting your resume, ensure your summary effectively highlights your digital marketing expertise. Consider a scenario where a company seeks a seasoned marketer to lead its digital initiatives. In your summary, emphasize your extensive experience in developing and executing successful digital campaigns across various platforms. Highlight specific achievements, such as driving significant increases in website traffic, engagement, or conversions. Tailor your summary to align with the job requirements, showcasing how your expertise can directly benefit the organization.

Your summary should give a quick overview of your career, focusing on your digital marketing experience. Highlight your skills in SEO, social media marketing, content creation, and data analysis. Mention any big wins or projects you've led.

Highlighting your digital marketing expertise on your mid-career professional resume begins with a tailored summary. Craft a concise overview that showcases your extensive experience, key skills, and notable achievements in digital marketing. Use industry-specific keywords and phrases to demonstrate your expertise in areas such as SEO, SEM, social media marketing, and analytics. Highlight your ability to develop and execute successful digital marketing strategies that drive measurable results. Emphasize your proficiency with relevant tools and platforms, such as Google Analytics, Facebook Ads Manager, and HubSpot. By customizing your summary to reflect your digital marketing prowess, you can capture the attention of recruiters.

Blend your skills and experience, make a juice and present it in your summary section. If you present it right, the chances of grabbing attention is high.

Have a section dedicated to your key digital marketing skills. List tools you're familiar with, like Google Analytics or Adobe Creative Suite. Also, mention your strengths in strategic planning, campaign optimization, and tracking performance.

Highlight your digital marketing expertise on your mid-career professional resume is to quantify your achievements wherever possible. Instead of simply listing your job responsibilities, include specific metrics or results to showcase the impact of your work. For example, mention how you increased website traffic by a certain percentage, improved conversion rates, or successfully launched and managed campaigns that resulted in tangible business growth. Quantifying your accomplishments not only demonstrates your effectiveness as a digital marketer but also provides concrete evidence of your value to potential employers.

Use specific examples to demonstrate your success. Talk about any measurable results you've achieved, such as increased website traffic or higher conversion rates. Explain the strategies you used to achieve these results.

If you have relevant certifications or have completed training programs in digital marketing tools or methodologies (e.g., Google Analytics certification, HubSpot Inbound Marketing certification), include them in a separate section or under your education.

Quantitative measurements always reflect the results in better way. So, its recommended to highlight your achievements either increase engagement, website traffic, conversion rate, click through rate, opening rate etc, always show numbers.

Continious learning is a key to success, so always try to add new certifications and attend workshps to keep in touch with the fast pace of digital world.

Thought leadership can go a long way in showcasing your expertise and improving your profile. Speaking at conferences and podcasts, publishing in industry publications and blogs, conducting webinars, creating educational videos on YouTube and TikTok, creating an online course, or merely posting on LinkedIn and X, you'd be surprised at the inbound opportunities that may come your way by making your expertise public.