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Last updated on 2024年7月30日

Here's how you can generate innovative ideas.

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Business innovation is a vital skill in today's fast-paced market, where generating fresh, innovative ideas can be the difference between success and stagnation. You might feel that all the good ideas are taken, but with the right approach, you can tap into a wellspring of creativity. Whether you're a seasoned entrepreneur or just starting out, the following strategies can help you break out of conventional thinking and spark that next big concept.

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Jim Otteson

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Ezequiel Gouveia Borges

Conselheiro | Diretor | Head | Estratégia | Inova??o | Tecnologia | Projetos | Logística - Inspiro e influencio?as…
Navnit Gopee

Digital Transformation | Change Management | Business excellence, Prosci CP, ASQ CQE, Lean Six Sigma BB, ILEC, EQAC…

1 Embrace Curiosity

Curiosity is the engine of innovation. To cultivate it, immerse yourself in diverse experiences and knowledge areas. Read voraciously, not just within your industry but also in unrelated fields. Attend workshops and talks, even if they seem tangential to your work. These activities can cross-pollinate your thinking and lead to unexpected connections. Remember, the goal is to broaden your perspective so that you can look at challenges from new angles and uncover solutions that others might miss.

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Jim Otteson
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As a trial lawyer addicted to diet soda, I sought a tasty alternative without success – so I resolved to invent a healthier soda. I first combined lo-cal sweeteners and crushed fruit in carbonated water. These efforts were utter failures. The “flavor” (bits of lemon & lime) wouldn’t mix evenly, and the sweeteners didn’t taste right. Reading everything about natural sweeteners led me to monk fruit – a natural antioxidant that Chinese monks have used to sweeten tea for 700 years. Teaming with a food scientist, we tested dozens of formulations before finding a few flavors we liked. The final product – Luma Soda – garnered $250K in sales, a Shark Tank appearance in which I almost got a deal, and valuable lessons from a “near miss” startup.

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Daniel Quintana Sperb

C-Level Innovation | Technology & Business Strategy | Customer Experience | Product Management | Digital Transformation | Growth & Martech
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Enquanto se empenha em expandir sua curiosidade através de diversas experiências e aprendizados, é igualmente importante aplicar e experimentar ativamente esses novos conhecimentos no contexto de seu trabalho atual. A implementa??o prática dessas ideias fomenta uma compreens?o mais profunda e permite ajustes baseados em resultados reais, transformando teoria em inova??o aplicável. Isso n?o só enriquece sua base de conhecimento, mas também ajuda a estabelecer uma ponte entre insights abstratos e aplica??es práticas, aumentando a probabilidade de gerar inova??es viáveis que podem ser efetivamente integradas e valorizadas dentro de seu setor ou empresa.

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2 Question Norms

Challenging the status quo can be a powerful catalyst for innovation. Regularly ask yourself why things are done the way they are and whether there's a better approach. Encourage your team to do the same and create an environment where questioning norms isn't just accepted but expected. This practice can reveal inefficiencies or outdated methods ripe for reinvention. By fostering a culture that doesn't take "this is how it's always been done" for an answer, you pave the way for groundbreaking ideas.

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Navnit Gopee

Digital Transformation | Change Management | Business excellence, Prosci CP, ASQ CQE, Lean Six Sigma BB, ILEC, EQAC, Safe 6.0, 9001:2015 Lead Aud, Naval Veteran
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Our curiosity drives us to discover fresh information and explore uncharted opportunities. It is very crucial to have an open and safe environment where people can express their ideas and experiences. Encourage people with a natural ability to question existing processes and systems and equip them with tools to structurally solve problems. Highlight & celebrate behaviors that would further flourish creativity in a workplace. The People leaders should also reinforce healthy ways to question the norms to make contributors feel valued for their contributions. There should be a proper framework to collect and evaluate ideas to filter the ones with potential as early in the process.

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3 Connect Dots

Innovation often comes from connecting disparate ideas to create something novel. To do this effectively, practice synthesizing information from various sources. Look for patterns and trends across different industries and consider how they might apply to your own. This ability to connect dots will not only help you develop innovative solutions but also anticipate changes in the market before they occur, giving you a competitive edge.

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Ezequiel Gouveia Borges

Conselheiro | Diretor | Head | Estratégia | Inova??o | Tecnologia | Projetos | Logística - Inspiro e influencio?as pessoas a dar o seu?melhor?para alcan?ar resultados num mundo onde a única constante é a mudan?a.
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Quando assumi o cargo de Diretor da equipe de estratégia e inova??o em uma empresa em transforma??o, enfrentei o desafio de gerar ideias inovadoras a partir de pessoas que n?o se encaixavam em outras áreas. Sabia que o sucesso dependia de reconhecer a vibra??o, criatividade e desejo de cada pessoa em se sentir importante e valorizada. Decidi formar uma equipe diversificada, composta por pessoas com diferentes origens e experiências, mas que compartilhavam o desejo de fazer a diferen?a e contribuir para a inova??o. Acreditei que incluir essas pessoas poderia trazer uma perspectiva única e impulsionar nossa capacidade de pensar fora da caixa.

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Navnit Gopee

Digital Transformation | Change Management | Business excellence, Prosci CP, ASQ CQE, Lean Six Sigma BB, ILEC, EQAC, Safe 6.0, 9001:2015 Lead Aud, Naval Veteran
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The magic is in the people. Seek out candidates who exhibit unconventional thinking and have the ability to ignite creativity in group brainstorming sessions or contribute to groundbreaking innovations. Imagination & creative thinking are two complimentary skillsets that you would often find in such individuals that enables them to connect the emerging patterns & find better ways of accomplishing tasks.

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4 Foster Collaboration

Collaboration is a key ingredient in the innovation recipe. Engage with people from different backgrounds and expertise, as this diversity can lead to more comprehensive and creative solutions. Organize brainstorming sessions where everyone feels comfortable sharing their thoughts, no matter how outlandish they may seem. The synergy of a group working together with mutual respect and openness can often lead to ideas that one person working alone would not have discovered.

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Marcela Miranda

Investor. Advisor. Board Member. Innovation. Startups. Venture Builder. Co-Founder da Trigg.
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Facilite sess?es de brainstorming inclusivas onde todos os membros da equipe, independentemente de seu nível hierárquico, se sintam à vontade para contribuir. Use ferramentas colaborativas e plataformas digitais para permitir a comunica??o contínua e a integra??o de diferentes perspectivas. Além disso, reconhe?a e celebre as contribui??es individuais, incentivando um espírito de equipe e motivando todos a colaborar de forma mais criativa. Ao cultivar um ambiente onde a colabora??o é incentivada e a diversidade de ideias é valorizada, você pode gerar solu??es inovadoras e impactantes.

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5 Iterate Relentlessly

Great ideas rarely emerge fully formed; they need to be refined and tested. Adopt an iterative process where you develop prototypes, seek feedback, and make improvements. This cycle of iteration is crucial in honing your ideas into practical, innovative solutions. Don't be discouraged by failure; instead, view it as a necessary step in the journey toward success. Each iteration brings you closer to an idea that can truly make an impact.

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6 Leverage Constraints

Constraints can actually boost creativity by forcing you to think outside the box. Instead of viewing limitations in resources, time, or technology as obstacles, use them as a challenge to innovate. Set boundaries for your brainstorming sessions or create hypothetical scenarios with strict constraints to stimulate creative problem-solving. Sometimes, the most ingenious ideas arise not despite constraints but because of them.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Business Innovation

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Here's how you can generate innovative ideas.

1

2

3

4

5

6

7

1 Embrace Curiosity

2 Question Norms

3 Connect Dots

4 Foster Collaboration

5 Iterate Relentlessly

6 Leverage Constraints

7 Here’s what else to consider

Business Innovation

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Here's how you can generate innovative ideas.

1

2

3

4

5

6

7

1 Embrace Curiosity

2 Question Norms

3 Connect Dots

4 Foster Collaboration

5 Iterate Relentlessly

6 Leverage Constraints

7 Here’s what else to consider

Business Innovation

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