Here's how you can gauge success as a copywriter in an executive role.

One of my mentors was a very successful writer. He told me that words should move people to take action. Click. Comment. Do something. With that in mind, I've written copy for campaigns that have generated hundreds of leads or articles that went viral. I wrote copy for a Google ad words campaign, SMS text, landing page, and ads on Facebook and NextDoor to generate leads for a new business. The copy resulted in hundreds of new leads and appointments for the business. I regularly reviewed the numbers and tweaked the copy accordingly. If the copy didn't generate any click throughs, I rewrote it until I got click throughs. Adjusting copy to meet the goal for your metrics is critical for a successful campaign.

Success as a copywriter in an executive role can be gauged by several factors. Firstly, the impact of your copy on the company's goals, such as increased sales or brand awareness, is crucial. Secondly, feedback from colleagues and superiors can indicate how your work is perceived within the organization. Additionally, meeting deadlines and delivering high-quality work consistently demonstrate your reliability and skill. Finally, personal growth and development, such as taking on new challenges and learning from experiences, are also indicators of success. Overall, success is a combination of achieving business objectives, receiving positive feedback, meeting deadlines, and personal growth.

Time to spy. Don't just track your own numbers. See what the big guys are doing. What words do they use? What headlines get the most clicks? Learn from the best to be the best.

Measuring success as a copywriter in an exec role? It's like scoring goals in a game. You've got to look at the big picture, are the campaigns hitting the mark? Are people talking, sharing, and buying? I once led a team that turned a struggling brand into a household name. We crafted stories that resonated, and the numbers spoke for themselves, sales soared, and the brand's voice became clear and strong. That's the win. And tools? Analytics are your best friend. They show you what's working and what's not, so you can keep scoring those goals.

Always talk to your customers. See if your words are actually working. Are they buying what you're selling? If not, what's missing? Use their words to make your copy even better. Remember, the customer is always right...even when it comes to your writing. The metrics will show.

Executive copywriting success depends on vision alignment. When your content plan matches the company's goals and vision, you create compelling, cohesive messaging that grows the firm. This congruence makes your brand consistent and effective and shows your strategic thinking and leadership. Success depends on how well your text resonates with the target audience and helps the business achieve its goals and performance measures. When your vision and goals align, you become crucial to the company's success.

The moment we stop learning, you stop leading. Are you still hungry? Still curious? Keep reading, keep networking, keep pushing yourself. The best copywriters are always students.

A simple test to see if you're an influence on people. Are you the go-to person for ideas? Do people listen when you speak? Do your words shape the direction of the company? If not, it's time to step up your game. Become a thought leader, a trusted advisor, and a successful copywriter.