Here's how you can gain practical experience in media relations as an intern in Corporate Communications.

Practical hands-on approach is the key to learning the skills of the job It is important to understand the basics. Media relations is extremely crucial. Meeting with media and creating a connect is important

To gain practical experience in media relations as an intern in Corporate Communications, actively seek out opportunities to assist with press release drafting and media kit development. Offer to help organize press conferences and media events, which will give you firsthand experience in event logistics and journalist interactions. Request to shadow senior media relations staff during their engagements with the media to learn effective communication techniques. Volunteer to monitor media coverage and compile reports on press mentions. These activities will provide a solid foundation in media relations practices and enhance your understanding of the strategic communication landscape.

Pour mieux se familiariser avec les médias, il faut : 1. Passer en stage dans les médias de types audiovisuel et la presse écrite et numérique. 2. Toujours poser des questions sur les différents outils et s'intéresser 3. Comprendre le fonctionnement et la ligne éditoriale du média 4. Partir en reportage et ne surtout pas choisir les thématiques car toutes enrichi la culture professionnelle. NB: La clé pour réussir son approche avec les médias est de les intégrer et maitriser leur fonctionnement afin de s'aligner automatiquement sur cette derniere.

As an intern, it is important to be available and willing to learn. Understand how the media works in your environment and be open to building relationships with people in the media. Constantly monitor different media platforms to understand their in-house style.

I'm a writer for the most part and got started in media relations by hand delivering the company's news briefs (which I wrote) to reporters covering what is referred to as the "Makati Beat". Lucky for me, this meant walking to a Dunkin Donuts frequented by reporters most mid mornings. Thing is, we usually just faxed these news briefs to news desks (these are are actually people, not furniture lol) but hand delivering news briefs gave me the opportunity to talk to the reporters and establish a professional but warm relationship. The news briefs hardly ended up in their broadcast or publication, but when the company had "real news" I had every reporter ringing in every word my principals had to say.

Start building your list of contacts from the get go. Know who the key industry players are, follow their different accounts, engage authentically on a personal level when appropriate. Be aware of your company's relationship with these journalists and your company's policy about the use of social media and do not cross those lines. Since you are in the beginning of your career, be aware that your work contacts may belong to the company but your personal contacts will always belong to you and will still remain after you move on from your job. With this in mind, keep a personal record of the contact info of the people you engage with separately from your work data which you will most certainly have to turn in if you ever leave the company.

Um dos diferenciais de quem embarca nessa jornada é o conhecimento sobre a mídia e o relacionamento com jornalistas. Esse é um "asset" difícil de conquistar em pouco tempo, mas é preciso buscá-lo. N?o há outra op??o se n?o ter alguém próximo apresentando o meio a você; participar de debates com a presen?a de jornalistas, segui-los nas redes sociais e construir um repertório de conteúdos que possam aproximá-lo de conversas mais próximas com estes profissionais. Fazer a transi??o para a área de PR, com viés imprensa, dependerá em grande parte de um tutor-mentor na própria área.

La relación con los medios en mi país es muy frágil, lo que hago con los periodistas a diario es estar en permanente diálogo explicándoles en qué está la institución que represento, cómo avanzan los temas y qué pauta periodística puede ser de interés del medio donde trabaja. Esta conversación es a diario y me encanta porque cuando explico los temas, una luz ilumina las mentes de las contrapartes y ambos somos felices de que informar de esta materia es fundametal.

When crafting content for journalists, I always think about "who their readers are" and "what their readers will get out of the article." If you can give journalists the "why" this is important to their readers, they are more likely to respond and talk to your subject matter expert. Also, pitch emails to reporters can be short. Give them a taste of what they can expect when they interview your subject matter expert.

Creating content is a learned skill and it gets easier as you get more experience. Do not think that you have to be perfect at it the first time you do it. Write, pitch your boss, prepare to have your first draft torn and thrown into the bin. Start again! Read other people's material and ask them to explain why they chose to lead with a specific approach, why they put one info in but not another, outline the strenghts you see in their work and try to mimic it in you next draft.

Yes! Social media is a crucial tool in today’s media relations. It allows you to monitor and engage with the media anytime, particularly pre-, during, and after an event (e.g., a Conference, the launch of a report or initiative, etc.). Regarding analytics related to the media, the share of voice (SOV) and sentiment are the two important indicators that play a strategic role in your monitoring/reporting phases. Of course, depending on your sector, you must be familiar with other social media metrics (i.e., engagement, reach, conversion, and customer metrics). Tip: Reporters/ correspondents use social media a lot. Thus, monitor your social media as you might have received a positive/negative mention, media request, etc.

When monitoring, remember that comments and engagement have more value then just reactions. See how your company goes about managing push back and negative reactions. Do you interact with the community or take a step back when there is backlash? Get to know how each social platform speaks to a different audience and what makes a post work or fail.

El monitoreo de las redes sociales te permite conocer mucho de las actividades que vienen llevando los protagonistas de tu sector y entender mucho mejor "la agenda": Entes públicos, empresas, cámaras, personas relevantes e influencers. Involucrarse en las conversaciones de los temas relevantes, LinkedIn, IG. FB y X son grandes herramientas para mantenerse activo. Seguir #, alarmas de menciones en Google son complementos útiles.

There are loads of ways to track media coverage. The exposure is important, but the sentiment as well. Get to know how to do the tracking yourself with different homemade tools. Your next client or company may not have access to media monitoring services. Also, you can never know if the media monitoring you outsource is valuable if you can't do some of it yourself and challenge their work. Get yourself a spreadsheet and some patience!

Um grande diferencial do profissional de rela??es com a imprensa hoje é a ferramenta ou as ferramentas de monitoramento e análise de impacto com as quais pode trabalhar. Grande parte do sucesso das empresas está hoje nos dados que recolhe e avalia, para a??es de curto e longo prazo. Trabalhe com a obsess?o de encontrar uma metodologia além do ad equivalency e ao encontrar, mantenha o seu desenvolvimento permanente, com uso de IA e outras features que a tecnologia poder?o lhe oferecer no futuro. Estar alerta o tempo inteiro sobre novas formas de análise é o que o empurrará adiante.

As a corporate communication intern, you have access to an invaluable knowledge bank spread across corporate communication, marketing, digital in the corporate house and an agency network to explore. If you can use your internship to shadow one department and agency for a couple of days then the kind of insight you gain and the network you build will be invaluable. Ask questions and display a curious mind while absorbing information like a sponge. Make an impression.

The best way to learn is to dive in and do it. That can be terrifying (I remember as an intern getting hung up on by WSJ, AP, NYT, etc.), but I believe it's the best way to gain real-world experience a class can't teach you. The other benefit to internships is watching others who have more experience and seeing how they approach their work. Shadow them, ask questions, and try out techniques you see them doing and assess if it helps make you more successful.