Here's how you can foster resilience in your team as a public relations manager.

1 Open Dialogue

Creating an environment where team members feel comfortable sharing their thoughts and concerns is the foundation of resilience. Encourage open dialogue by actively listening to your team's ideas and challenges. This not only fosters a sense of belonging but also allows you to identify stressors early and address them before they escalate. Remember, a problem shared is a problem halved, and in PR, where crises can erupt unexpectedly, having a team that communicates effectively can be your greatest asset.

2 Lead by Example

Your behavior as a manager sets the tone for the entire team. Show resilience in your actions and decision-making, and your team will likely follow suit. Demonstrate how to maintain composure under pressure and bounce back from setbacks. By doing so, you'll inspire your team to adopt a similar approach. Resilience isn't just about being tough; it's about showing vulnerability and learning from experiences, which in turn builds a stronger, more cohesive team.

3 Provide Support

Support comes in many forms—professional development, mental health resources , or even just a sympathetic ear. Make sure your team knows that support is available and encourage them to make use of it. When team members feel supported, they're more likely to take risks and be innovative, which is vital in the dynamic field of public relations. Resilient teams are built on a foundation of trust and support, where every member feels valued and empowered.

4 Encourage Learning

In public relations, the landscape is always changing, and so should your team's skill set. Encourage continuous learning and development to keep your team's skills sharp and their confidence high. Whether through workshops, webinars, or cross-training, learning opportunities can help your team adapt to new challenges and view setbacks as chances to grow. A team that is constantly learning is a team that is building resilience every day.

5 Celebrate Success

Recognizing and celebrating successes, no matter how small, can have a profound impact on team morale and resilience. Celebrations reinforce positive outcomes and the behaviors that led to them, which can be especially motivating in high-pressure situations typical of public relations work. This practice helps build a culture of appreciation and success , which is essential for long-term resilience.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?