Here's how you can find top-notch online resources for advancing your product marketing skills.

You should have access to online courses via your employer (e.g. Udemy), LinkedIn Premium (LinkedIn Learning), or free courses (Product Marketing Alliance and others). If you can't access any of these, find YouTube videos and create your own self-learning.

Online courses are a true gem in enhancing the product marketing skills. One can easily find the best ones which suit him from the wide range of online courses.

For advancing your product marketing skills, consider these top-notch online resources: Online Courses: Coursera: Offers courses from top universities and institutions. Udemy: Provides a wide range of marketing courses, often with practical insights. LinkedIn Learning: Features courses focused on product marketing strategies and tools. HubSpot Academy: Offers free courses on inbound marketing and product promotion. edX: Includes courses from universities like MIT and Harvard on various aspects of marketing.

In my experience, I haven't encountered any exceptional courses specifically tailored for Product Marketing. The one I personally recommend is the B2B messaging course by Olivine and Wynter. Growth School usually offers good courses, and they had a product marketing course as well. However, I didn't have the opportunity to take it, so I can't provide feedback on it. Instead of courses, I find certain podcasts to be particularly valuable. For instance, "We're Not Marketers" is excellent. Additionally, there are numerous insightful podcasts by Anthony Pierri and Robert Kaminski. Podcasts often provide a deeper connection to the topics. The hosts and guests typically have a strong desire to share their knowledge.

There are plenty of online courses available on different platforms like Coursera, Edx, etc. You have to figure out which one suits your needs the best. In addition to regular course offerings, there are opportunities for guided hands-on projects that are great for learning to work on real-life projects.

I think personally that podcasts more often got a deeper connection to topics and therefore in itself give foot greater details. The hosts and guests often got a deep desire to share there knowledge. Nowadays webinars on the other hand sadly, especially when free, are mostly motivated to trade knowledge for personal data. So they often are more of a roadshow. Which results that you have to be more picky and research better when joining a webinar. Because the degree of knowledge shared is more often lower than in podcasts. Both got a right to exist and both are perfect to consume on the run or to integrate in daily routines. However I would place podcasts because of their nature higher in my list to deep dive on a topic.

Online webinars and workshops are valuable for keeping abreast of the latest trends. This complements material learned in regular courses or textbooks, forgetting comprehensive knowledge and grasp of any professional field, including product marketing. While in-person conferences often have costs for attending, many online events and webinars are free. You have to keep an eye on and find out the ones best suited for you. Choosing and attending events randomly may not be the best if you are pressed for time. A more focused approach will be better.

Who could have guessed how huge podcasts would become? I certainly wouldn't have predicted that an audio-only medium would become one of the greatest sources of information in the 21st century. But here we are, and it's fantastic! There are thousands (millions?) of podcasts out there now and many of them are actually quite good. You can find a podcast on just about any subject at this point and soak in the information while you commute to work or cook dinner. Oh yeah, and there are webinars too, I guess. Do people really do those? :)

Absolutely, webinars and podcasts offer unparalleled opportunities to stay updated with the latest insights and trends in product marketing, all while fitting seamlessly into your busy schedule. Podcasts, in particular, are an excellent way to absorb knowledge while on the go. Whether you're commuting to work, hitting the gym, or doing chores around the house, you can tune in to industry experts sharing their valuable insights and experiences. Podcasts cover a wide range of topics, from product marketing strategies to consumer behavior and market analysis. The convenience of podcast platforms allows you to explore diverse perspectives and gain inspiration from thought leaders across various industries.

Here are key podcasts and webinars offering diverse perspectives on strategies, consumer behavior, and market analysis: Podcasts: "Marketing Smarts" by MarketingProfs: Interviews with industry experts on various marketing topics. "Growth Marketing Toolbox": Tips and tools for growth marketing and product management. "How I Built This" by NPR: Shares stories of successful entrepreneurs and their strategies. Webinars: Google Digital Garage: Free webinars on digital marketing, data, and technology. CMI Webinars by Content Marketing Institute: Focuses on content marketing strategies and trends. Reforge Webinars: Provides advanced growth and product management insights.

Businesses should approach professional forums with a critical eye and exercise caution when participating in online discussions. By actively questioning assumptions, verifying information, and promoting ethical practices, marketers can help foster a more constructive and trustworthy environment within professional forums, ensuring that they remain valuable resources for knowledge sharing and collaboration within the marketing community.

engaging with professional forums offers numerous benefits, including knowledge sharing, problem-solving, networking, and thought leadership development. By actively participating in these communities, you can stay ahead of industry trends, expand your professional network, and enhance your effectiveness as a product marketer.

Join professional forums! They're perfect for chatting about industry trends, sharing experiences, and getting advice from peers who understand your challenges. The wisdom you'll find here is priceless for solving problems and coming up with new ideas for your marketing. Plus, by getting involved, you can position yourself as a leader in the field. Don't miss out on this opportunity to connect and learn!

First things first get the basics right. Source: Hubspot Article: The Ultimate Guide to Product Marketing: How to Market a Product in 2024 Next, follow some of the top blogs to deepen your understanding of the concepts 1) HubSpot(Product marketing, market research, and go-to-market strategies) 2) PMA Framework (Detailed framework for product marketing from initial research to post-launch activities) 3) Drift Guide (creating effective marketing campaigns, and measuring success) Finally keep an eye on the trends with reports from the likes of Deloitte, and Gartner (Trends, best practices, and future outlook for product marketing)

Here are some top blogs and articles to improve your product marketing skills: Product Marketing Alliance (PMA) Blog HubSpot Blog (Marketing, Sales, and Service) Moz Blog (SEO and Marketing) Ahrefs Blog (Marketing and SEO) Product School Blog (Product Management and Marketing) Harvard Business Review (HBR) Articles Social Media Examiner Articles These resources offer valuable insights, tips, and best practices to help you stay up-to-date and advance your product marketing skills.

Yes, guidance and tips from skilled professionals are of great value. Once again, you have to skim through the vast amount of online resources and find the ones most suited for you. It is wise to write down the takeaway points so that you can refer to them later.

The democratization of content creation facilitated by the internet and social media has led to an oversaturation of information and a proliferation of self-proclaimed experts. In this crowded landscape, it can be difficult to distinguish credible sources from amateur bloggers or opportunistic individuals seeking to capitalize on trends and keywords for personal gain.

Absolutely, blogs and articles authored by seasoned marketers and industry experts are invaluable resources for product marketers seeking to stay informed and inspired. Regularly reading reputable marketing blogs and articles is a powerful way for product marketers to stay informed, inspired, and equipped with the latest insights and best practices in their field. It's like having a continuous stream of mentorship and guidance from industry experts, all at your fingertips.

One of the things you need is books... Before I went into marketing I did research of books that I need to study to equip myself. Most of the books I got were really helpful, they gave me information that i needed to thrive in marketing... Also submitting yourself to mentorships is also helpful

Yes, e-books and guides are more in-depth than blogs and articles, yet less bulky than textbooks or manuals. They are helpful for most professional fields, including product marketing.

top ebooks and guides to improve your product marketing skills: "Product Marketing Handbook" . "Product Launch Guide" "The Ultimate Guide to Product Marketing" by Moz "Product Marketing . "The Product Manager's Guide to Launching a Product" by Medium "The Product Marketing Blueprint" "The Product Launch Checklist" by Product Collective These resources offer practical tips, strategies, and best practices to help you succeed in product marketing.

E-books and comprehensive guides are indispensable resources for product marketers seeking to deepen their expertise and excel in their field. Whether you're looking to master consumer psychology, refine your branding strategies, or optimize your digital advertising campaigns, these resources offer invaluable insights and guidance that can elevate your marketing efforts to new heights.

Los ebooks, guías y checklists son recursos fantásticos para entregar valor y captar nuevas listas de suscriptores. Es la forma de comenzar a crear comunidad y conexión.

When you are thinking of online communities to help you develop your Marketing skills, do not forget LinkedIn Groups. Now I know for many that Groups on LinkedIn have a poor reputation. Many are like zombies....half dead. I probably use Groups more than most on LinkedIn. The secret is to find midsized Groups....say 10k to 50k members, and where the Group has an " active" tag. The Groups with 100k members plus...are usually a waste of time. Go build some regular LinkedIn contacts on the most active 1 or 2 Groups. Networking in these will add value and shared experiences for you.

Join online communities like PMMA on Slack and other product communities. This will help you expand your learnings and your network

To find top-notch online resources for advancing product marketing skills, you can explore reputable educational websites such as Coursera, Udemy, LinkedIn Learning, and edX. Additionally, you can utilize free resources like blogs, podcasts, and instructional videos on platforms like YouTube and SoundCloud. Reading specialized books and articles on product marketing is another effective method.

Learning by doing. This has to you Motto, you have try to know what works and what does not. Tryharding is the best way to learn how to improve your skills :)

I came into the Product Marketing field with no experience. The company that hired me provided me on the job experience but my learning did not stop there. I utilized LinkedIn learning courses and Coursera to become certified and to expand my knowledge base on the field of Marketing. You can find free videos on YouTube on just about anything you want to learn. Take advantage of any free courses you can find. After all, tt costs nothing but your time.

Once upon a time, in a land of buzzing ideas & endless possibilities, there was a group of eager learners seeking to sharpen their product marketing skills. They discovered a magical place called "Professional Forums". These forums are like gardens where knowledge blossoms. You can pick fruits of wisdom from trees planted by experienced marketers. Here's a little secret to make the most of these forums: - Be Curious: Just like a detective, ask questions and seek answers. - Share Freely: If you know something, share it! It's like giving someone a gift. - Learn Together: Make friends and learn from their stories. Bonus forum: Reddit So, go ahead and start your adventure in the wonderful world of product marketing!

It's usually a good thing to have basic knowledge of your subject, because In that case you won't be wasting time with flimsy, undertail or unnecessary topics about your subjects, I mean, your strong keywords will tell you who and what is detailed enough so build a strategic keywords on your subject.