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Last updated on 2024年6月19日

Here's how you can fill the void after a video production layoff with freelancing opportunities.

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Losing your job in video production can be a tough blow, but it also opens up a world of freelancing opportunities. You have a valuable skill set that's in high demand, and with the right approach, you can pivot to a successful freelance career. It's all about leveraging your experience, networking effectively, and embracing the flexibility that comes with being your own boss. So let's explore how you can turn this unexpected layoff into a chance to grow and thrive independently.

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1 Assess Skills

Begin by taking stock of your video production skills and expertise. You're not starting from scratch; your professional background is a treasure trove of abilities that clients seek. Identify your strengths, whether it's editing, cinematography, or directing, and consider how you can package these skills for a freelance market. Also, think about complementary skills you might develop, like motion graphics or color grading, to enhance your offerings and make yourself more competitive.

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Jared Sarreal

?? Captivating Brand Story Videos, Short Form Video Production
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It really does not matter if you're the best video producer in the world if no one likes you or no one knows about you. Effective networking and being a pleasure to be around is by far the best asset one can have in industry - especially in video production. Video producers meet all kinds of people in many different industries, and it's our job to make them shine and be comfortable in front of the camera.

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2 Build Portfolio

Your portfolio is your most powerful marketing tool as a freelancer. Gather your best work and display it in a way that highlights your range and proficiency. If your previous projects were collaborative, make sure to clarify your specific role. A diverse portfolio that showcases various styles and formats, from commercials to documentaries, can help potential clients envision what you can do for them. Remember, quality over quantity; pick pieces that truly demonstrate your talent and versatility.

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Jared Sarreal

?? Captivating Brand Story Videos, Short Form Video Production
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It helps to specialize in certain industries in your portfolio and to clearly state that you want a certain type of work. Whether it's weddings, food, entertianment, beauty - tailor your portfolio to relfect that.

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Michael Angelo

Empowering Organizations in Need of a Trusted Video & Photo Production Team ? Ask about our Signature Program ??
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Going back to freelancing can be a wonderful opportunity to add to your portfolio and showcase your work in a demo reel. As a freelancer, you can work short term jobs like camera operator, PA or even do short films and spec work. This can lead to a large variety of work that you wouldn't normally have access to if your time is taken up from a full-time gig!

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3 Network Actively

Networking is crucial in the freelance world. Reach out to former colleagues, join video production forums, and attend industry events. Social media platforms like LinkedIn can be especially useful for connecting with other professionals. Share your work, engage with content from peers and potential clients, and don't hesitate to let your network know you're available for freelance projects. Personal recommendations can go a long way in securing new gigs.

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Ibukun Falaiye

Filmmaker & Video Strategist | 3D Character Animator | Austin Production House | I make visual content that sells
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Usually layoffs are expected so you don’t really have time to build out your résumé or reach out to recruiter or anything like that so you have to jump to your network to fill the gap. Conversely, you might have to find your next job yourself so I would keep an eye on the job boards that have a quick need for your skillset. Some pay less than industry standard but it’s not forever, it’s just till you get back on your feet.

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Jared Sarreal

?? Captivating Brand Story Videos, Short Form Video Production
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The busiest video producers probably won't have time to mangage a bolstering social media presence, but it does help generate leads during slow times. It's good to be selective with clients as well to not give yourself a headache later.

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4 Set Rates

Determining your freelance rates can be challenging, but it's essential to value your work appropriately. Research standard rates in the industry, but also take into account your experience and the quality of your work. Be transparent with potential clients about your rates and be prepared to negotiate. Remember to factor in the costs of running your own business, such as equipment, software subscriptions, and taxes.

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Jared Sarreal

?? Captivating Brand Story Videos, Short Form Video Production
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Set your rates depending on the industry you're working in. Doctors, lawyers, and accountants vs Small businesses or startups will have greatly different budgets. Long time clients can get a fixed rate for x number of years as well.

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5 Find Clients

Finding clients is a multi-faceted process. Start by signing up on freelancing platforms where you can search for video production jobs. Utilize your personal and professional networks to spread the word about your services. Additionally, consider reaching out directly to businesses or agencies that might need video content. Craft tailored pitches that demonstrate how your skills can meet their specific needs.

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Jared Sarreal

?? Captivating Brand Story Videos, Short Form Video Production
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Tell everyone and their mother you're a video producer. Make friends with marketing directors, business owners, and social media influencers.

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6 Manage Projects

Once you land clients, effective project management is key to maintaining a successful freelance career. Set clear expectations with clients regarding timelines and deliverables. Use project management tools to stay organized and keep projects on track. Communication is also critical; ensure you're regularly updating clients on progress and any challenges that arise. Delivering high-quality work on time will help build your reputation and lead to repeat business and referrals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can fill the void after a video production layoff with freelancing opportunities.

1

2

3

4

5

6

7

1 Assess Skills

2 Build Portfolio

3 Network Actively

4 Set Rates

5 Find Clients

6 Manage Projects

7 Here’s what else to consider

Video Production

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Here's how you can fill the void after a video production layoff with freelancing opportunities.

1

2

3

4

5

6

7

1 Assess Skills

2 Build Portfolio

3 Network Actively

4 Set Rates

5 Find Clients

6 Manage Projects

7 Here’s what else to consider

Video Production

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