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Last updated on 2024年6月26日

Here's how you can expand your advertising network through informational interviews.

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In the competitive world of advertising, expanding your network is as crucial as crafting the perfect pitch. Informational interviews are a hidden gem for networking, providing a platform to learn from industry peers and open doors to new opportunities. These interviews are casual meetings where you seek advice and insight, not jobs, from professionals in the advertising field. By engaging in these conversations, you'll not only gain valuable knowledge but also establish relationships that could lead to collaborative ventures or client referrals. So, let's dive into how you can leverage informational interviews to broaden your advertising network.

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Samantha Wall ????

Digital Marketing Strategist- MCIM / Business & Student Mentor / Social Entrepreneur
Jagveer S Singh

??Top Voice in Advertising, Brand Development & AR | Brand Strategist | AR & AI Marketing Expert | Google Analytics Pro…

1 Prepare Thoroughly

Before reaching out for an informational interview, it's essential to do your homework. Research the professional you're meeting with, their company, and the broader market trends. This preparation shows respect for their time and ensures you can ask informed questions that go beyond basic knowledge. Tailor your questions to their expertise, and be prepared to discuss your own experiences and goals. This two-way exchange can lead to a deeper connection and a more memorable conversation.

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Jagveer S Singh

??Top Voice in Advertising, Brand Development & AR | Brand Strategist | AR & AI Marketing Expert | Google Analytics Pro | Digital Marketing | Content & Branding Specialist
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Aim for the appropriate audience: Look up advertising pros you like via connections or the internet. Create an engaging message: Tell them briefly about yourself and your admiration for their work. Ask to have a brief informational interview. Get your questions ready: Inquire intelligently about their professional journey, the field, and any advise they may have. Express gratitude by saying "thank you" and offering to repay them later. Follow up: Continue your LinkedIn connection and inform them of your achievements. These informational interviews have the power to create beneficial connections and lead to new opportunities in the advertising industry.

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Steve Olenski

The CMO Whisperer | Former Forbes Writer | Club CMO Program Chair | Massive Coffee Imbiber | Content Marketer | Podcast Host | Storyteller | Communications Savant
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The need for prep cannot be overstated. You have to be respectful of their time and the best way to show that respect is by doing your homework ahead of time. Understand as much as you can about this person, their career path and so on. Then go in to the interview with specific questions BUT do not feel like you need to get to all of them because organic questions will arise and these, even more so perhaps than the questions you pre-scripted, will go a long way in engaging your interviewee for it will show them you are truly listening and engaged.

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2 Reach Out

When initiating contact for an informational interview, your approach should be personal and professional. Craft a concise message that expresses genuine interest in their work and explains why you value their insights. Be flexible with scheduling and clear about the meeting's intent. Remember, this isn't a job interview; it's a chance to learn and build rapport. A respectful and well-thought-out request is more likely to be met with a positive response.

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3 Listen Actively

During the interview, active listening is key. Focus on what the professional is sharing, ask follow-up questions, and show that you're engaged in the conversation. This not only helps you absorb valuable information but also demonstrates your interest in their perspective. By being a good listener, you create a positive impression that can make you stand out in their memory, potentially leading to more introductions within their network.

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4 Share Your Vision

While informational interviews are about learning from others, don't shy away from sharing your vision and expertise. Discuss your passion for advertising and your career aspirations. This reciprocal sharing of information can spark mutual interest and lay the groundwork for a professional relationship. Your unique perspective might even provide them with fresh insights or ideas, further cementing your connection.

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Samantha Wall ????

Digital Marketing Strategist- MCIM / Business & Student Mentor / Social Entrepreneur
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Informational interviews are a great way to learn & gain insights about a person's real-life experiences in a certain career sector, organisation, industry, group or educational setting. Generally these informal conversations can last 20-30 minutes. These aren’t just for jobs, they’re great for students applying to grad school, or fellowships or scholarships, maybe even a bootcamp, training course or any business program, the best way to get a head start is by talking to people in the industry & it could mean you stand out better amongst the competition whilst building relationships & adding to your network along the way. Always remember it’s a two way street & even if you’re not industry savvy share your thoughts & expectations.

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5 Follow Up

After the interview, send a thank-you note expressing gratitude for their time and the insights shared. Mention specific points from the conversation that you found particularly enlightening. This not only shows appreciation but also reinforces the connection made during the interview. Staying in touch, without being overbearing, can help you remain top of mind for future opportunities or introductions.

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6 Expand Continuously

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mujtaba Sajawal

Performance Marketing Lead @ Knight Frank MENA | Multi-Channel Marketing
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I think these AI articles can help, but it's too early for them because most of the questions and answers are generic and offer little new information. Anyone looking to expand their network likely knows most of this already. To make these articles more engaging and realistic, they should include a human element. While we are in the age of AI, adding a personal touch will encourage genuine responses and valuable contributions. Without this, the algorithm will simply favor those who respond frequently, making them the top voices.

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Here's how you can expand your advertising network through informational interviews.

1

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3

4

5

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1 Prepare Thoroughly

2 Reach Out

3 Listen Actively

4 Share Your Vision

5 Follow Up

6 Expand Continuously

7 Here’s what else to consider

Advertising

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Here's how you can expand your advertising network through informational interviews.

1

2

3

4

5

6

7

1 Prepare Thoroughly

2 Reach Out

3 Listen Actively

4 Share Your Vision

5 Follow Up

6 Expand Continuously

7 Here’s what else to consider

Advertising

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