Here's how you can exhibit your portfolio and work samples as a copywriter.

Early on, I struggled with this, but then it dawned on me that using portfolio-specific sites like Behance is feasible. Although Behance primarily showcases visual design, if you present your copywriting samples in a highly visual way, it does the job. I’ve been sharing my work on Behance for a few months, gaining followers and appreciation.

While having a professional website is certainly a key component, there are several other avenues you can leverage to exhibit your work samples and build your brand as a copywriter. LinkedIn, in particular, is an invaluable tool for connecting with other professionals and showcasing your skills. Use LinkedIn's publishing feature to create thought-provoking articles that demonstrate your understanding of effective copywriting techniques. Share snippets of your work, along with brief explanations of the strategy behind them. Engage in relevant conversations and offer helpful insights to build your reputation as a knowledgeable copywriter.

Create a professional website that acts as your online portfolio. Briefly explain your copywriting services and target audience. Include testimonials and client logos to build trust and credibility. Consider incorporating a blog to showcase your writing skills and industry knowledge.

To show your work as a copywriter, create a digital portfolio website. Include examples of your writing like ads, articles, or web content. Keep it simple and organized so clients can easily see your skills. You can also share your work on social media or in writing communities to reach more people.

Establish a professional website showcasing your copywriting portfolio. Ensure it's user-friendly, visually appealing, and highlights your best work. Include a bio, contact information, and testimonials to enhance credibility.

Create a downloadable PDF portfolio compiling your top writing samples. Organize it logically, with a clear table of contents and brief descriptions for each piece. Design it to be visually engaging while focusing on the quality and effectiveness of your writing.

Again a PDF portfolio is also a great way to showcase your work in a more condensed and easily digestible format. It allows clients to quickly scan and understand the scope of your skills and expertise, making it more likely for them to consider you for their project.

In addition to LinkedIn, consider utilizing other social media channels that align with your target audience. For example, if you specialize in writing copy for visually-driven brands, Instagram could be an excellent platform to showcase your work. Create a business account and share images of your copy. Use hashtags strategically to make your content discoverable to potential clients searching for copywriting services. Another powerful way to exhibit your portfolio is through guest blogging. Reach out to popular blogs or industry publications in your niche and propose writing a guest article. This allows you to showcase your copywriting skills to a wider audience while also building backlinks to your own website.

In the digital era, establishing a personal brand has become crucial, particularly for showcasing one’s copywriting skills. Influencers often attract brand attention due to their substantial follower base. In a similar vein, if brands see value in your work, they will reach out to you. If your copywriting skills can help you strengthen and build your online presence, you will easily earn the trust of brands. They will be confident in your ability to replicate that success for them.

Social media platforms help to build community. You get to give your opinion, comments on the posts of others, and post your work. If you do it consistently you will get more eyes on you and they will remember you when they need a writer.

Social media also provides a platform to share your thought leadership and industry insights, helping to position you as a trusted authority in the field of copywriting. By sharing valuable content and engaging with your audience, you can attract potential clients and collaborators, and take your career to the next level.

Engage with other professionals and potential clients by participating in relevant conversations and showcasing your expertise. Use these platforms to build your personal brand and attract attention to your copywriting skills.

Attend networking events to showcase your portfolio and share your work samples with potential clients and collaborators as a copywriter, may help you to grow in the market.

A pitch, yes. A niche, also yes. Your favourite (and most valuable) writing types? Triple yes. "A condensed version of your portfolio" to share on the spot? HECK TO THE NO. Don't be this weirdo. Be a memorable, kind, clear human at networking events. Don't be the guy with a "CHECK OUT MY PORTFOLIO" business card.

Showcase your portfolio and work samples alongside glowing client testimonials to demonstrate your effectiveness and credibility as a copywriter. Many companies believes that a portfolio with client testimonials make your job more real and approved.

Adding comments, feedback, testimonials around your work pieces is META-COPYWRITING. The more past clients trust your work, the more new clients will. Use your sneaky, "psychic" knowledge of psychology to your advantage, or perish by the wayside.

If you are new to the field and cannot tailor your portfolio according to the job requirements, create a range of writing samples that showcase your versatility across different niches and topics. Even if these aren't directly related to the job, they can demonstrate your writing skills and adaptability. Alternatively/additionally, write one or two pieces specifically for the job application. For instance, if you’re applying to a B2B firm, you could write a sample how-to blog post. This shows employers that you can produce relevant content.

In my own professional portfolio, I have each project on it's own landing page, so I can share the entire portfolio (list of all projects) OR send 1-2 URLs linking directly to the most relevant projects for that particular prospective client. That way they don't have to do any "work" to click around my website!

Work on side projects or personal projects that allow you to explore your creativity and hone your skills outside of client work. This provides an opportunity to experiment with new ideas, techniques, and formats, keeping your abilities sharp and your portfolio fresh. It also shows your passion and initiative. Remember, those who actually do things are often ahead in the game.

Tailor Your Samples: When selecting pieces to include in your portfolio, consider the specific needs and preferences of your target audience. If you're aiming to attract clients in a particular industry, showcase work samples that demonstrate your experience and proficiency in that field. Tailor your portfolio to highlight the types of projects you want to attract more of in the future. Provide Context: For each work sample you include, provide brief context about the project goals, target audience, and any notable challenges or constraints. This helps potential clients understand the strategic thinking behind your copy and how you effectively addressed the specific needs of each project.